Photography branding part 2 - Assignment Example

Photography Branding E-CRM is an acronym of Electronic Relationship Management. This basically means to manage all the relations which may include customers by using new modes of information technology. In simple words we can say that it is customer relationship management carried out on internet. As compare to traditional CRM techniques the e-CRM technology is far better and efficient. This can be cost efficient and effective also. When we talk about photo studio then using e-CRM can be beneficial to satisfy its customers fully.

This will help to maintain and also enhance the relationships with the potential customers. This is the extended version of old CRM. At our photo studio we can maintain a database comprising of all the customer details which will be helpful to us in future contracts. E-CRM can be very advantageous because it is entirely based on the modern technology. We can say that with the help of electronic CRM we can manage our customers on a regular and even on individual basis. The firm can be more responsive towards the customers’ orders.

This can help us to create a loyal customer base. At our photo studio we can also apply this e-CRM technique. There would be specific information which must be required from the customers in order to fulfill their future orders in proper time. The information required would include full name, home address, purchase history, and also the planner for the coming events. This would help our professional staff to coordinate with them accordingly. If we have a proper time schedule of the upcoming events then we can accurately manage them and thus satisfying our customers.

By promoting our websites on different social websites we can have a larger customer base. In this advanced business world the need of internet based systems is very much important, because many researchers have proved that a strong CRM system directly affects the profits of the organization. This e-CRM helps to establish long term relationships with the customers. Research studies showed that there can be three ways to implement a CRM system in any organization; these can be operational, analytical and collaborative.

The operational CRM is for working at the front office means it directly connects with the customers. Now the second technique is analytical CRM which works on the data provided by the operational CRM. It is used for interpretation or we can say data mining. In other words we can say that operational CRM records the number of sales and the analytical CRM predicts the purchasing pattern on those results. At the last there is collaborative CRM, this basically means to manage all the marketing channels which may also include suppliers etc in order to aid customers (Customer Relationship management 1).

All of these activities are very much helpful for maintaining good relations. For our photo studio, I would recommend to use operational CRM system. This would be cost effective and also beneficial to directly communicate with the customers. Our business is working on small scale therefore the operational CRM can be the source of predicting customer’s behavior. We have no suppliers as such therefore only one system will be easy to handle. This operational system provides the customer feedback to us.

On the basis of that feedback we can improve our service. Reference:“Customer Relationship Management.” Management Study HQ. 2013. Web 8th Feb, 2014.