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Marketing Essays

Result for Subject Marketing:
19914 essays
Analysis of the Marketing Communications Campaign of GAP Marketing Case Study
7 pages (2122 words) , Download 3 , Case Study
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It is really quite essential to state that the success Gap has had with its ethical campaign was redirected in 2006 into a new campaign: Product Red. Product Red is a Gap Inc. brand that exists under the pretence that “clothing can be fashionable and make a difference, all at the same time”, (Gap Inc. home).
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Overview of the Company Comfy Fit Baby Clothing Store Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The extent of market demand would depend on the owners marketing strategy. The owner can either create a market for his product (Push Marketing) or create a demand for his product (Pull Marketing). In order to reach a larger share in the market, it would be better to use both strategies. I plan to push personalized clothing to place tags and emblems on baby clothing.
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Marketing Transportation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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The reason why warehousing exists in a supply chain is that production and consumption may not match up. A warehouse can store leftover inventory so that it is on hand in case a company needs quick access to it. This is also known as the regrouping function, and helps to rearrange quantities of products depending on their need, either accumulating, allocating, assorting, or sorting out.
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Qualitative Research Methods Approaches and Their Implications Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
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To examine the impact of a product or service in the market, a focus group session is the most recognized technique. Focus group is basically a qualitative set of methodology in which people from diverse backgrounds are invited and a discussion session takes place. The discussion session is controlled by a moderator.
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Aramex Distribution Strategy Marketing Essay
1 pages (250 words) , Download 7 , Essay
Free
For this reason, a new dimension has also been introduced to the system whereby the use of new media and particularly the social media have been adapted with an objective of bringing
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Why There May Be Greater Potential for FDI Activity in China Rather than India Marketing Essay
11 pages (2851 words) , Download 3 , Essay
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Strong and persistent economic growth, human development, property and labour reforms have combined to improve the potential for FDI growth. China has systematically implemented laws over time that has responded to barriers to FDI inflows and has ensured that FDI inflows remain persistent and strong in terms of upward growth trends.
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Strategic Issues and problems of Starbucks Marketing Essay
30 pages (5000 words) , Download 3 , Essay
The research analysis shows that the Starbucks enjoys high brand value in the market. It experienced a long learning curve as it was established many years ago. At present, the company is facing competition from other global giants operating in the same industry like, McDonald’s and Dunkin Donuts.
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Red Bull and Energy Drinks Market Marketing Assignment
23 pages (6362 words) , Download 3 , Assignment
A successful company like Red Bull always tries to achieve a competitive edge through enrichment of resource capability, executing marketing activities, or strategic market diversification. According to Farris (2010), Red Bull needs to expand its international business portfolio and strengthen its market position in international markets.
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Market Entry Proposal of Xiaomi in the UK Marketing Case Study
10 pages (2799 words) , Download 6 , Case Study
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The company continues to fight giants such as Apple and Samsung with a lot of success and avoids pitfalls that failed predecessors including BlackBerry. Success in technological advancements means that the company can compete with other mobile phone giants currently dominating the United Kingdom market.
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Role of Central Bank in the Economy Marketing Essay
4 pages (1110 words) , Download 3 , Essay
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For a long time, the central bank has been a primary agent for monetary policy.  It has various functions that lie in bringing about financial stability. This is especially important when financial times become difficult and are faced with challenging moments. However, the role and the structures provided by the central bank vary from one country to the other.
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Tesla Company in Dubai Marketing Essay
2 pages (677 words) , Download 3 , Essay
Free
Tesla Company created a mentality of a start-up in the automobile industry. In fact, Tesla had no major manufacturing site when it began in Silicon Valley and the assembling of the company’s first model, the Tesla Roadster, was done behind Menlo Park, CA offices. In Dubai, Tesla has established itself in the mind of the public as a company that focuses on environmental conservation through its development of environmentally friendly technologies.
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Hospitality Management Major Marketing Class - Interview Project Additional Info Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The Hotel Pennsylvania is a high-end hotel that proffers quality services. The principles of the company are pegged on the following: all food is freshly prepared; we dont believe
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Strategy Issues in Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
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The article discusses the revolution social media is making among the Canadian businesses. The authors indicate that the social media has increasingly become a significant tool that businesses in Canada cannot ignore. Furthermore, the author provides statistics of the use of social media among businesses in Canada.
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Brand Creation in Creating Competitive Advantages Marketing Research Proposal
5 pages (1534 words) , Download 2 , Research Proposal
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Businesses are made to achieve their set goals and objectives. This is often achieved by developing and using effective strategies that enable it to achieve this objective. Branding is one of those ways that a business uses in the process of creating and marketing its products to clients in the market. The modern marketplace is very dynamic.
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Lindt of Switzerland Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
As the paper, Lindt of Switzerland, stresses Lindt also produces seasonal products, such as the chocolate bunny for Easter, chocolates manufactured in block form, speciality petit fours, ice cream products, and chocolate drops filled with various liqueurs. Lindt boasted significant corporate revenues of 2.88 billion CHF.
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Consumer Learning - Launching a New Food Supplement Product Marketing Coursework
4 pages (1054 words) , Download 2 , Coursework
Free
Food supplements now a day have become very popular. It provides sufficient nutrients to the consumers. This product mainly includes minerals, vitamins, protein, fibers, etc. In busy life, people don’t get enough time to eat different varieties of nutritional food. Their lifestyle has changed their food habits which sometimes create a very negative effect on the health of people.
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Marketing plan objectives Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Only DHL provides such service but is only offered through limited platforms providing UPS Express Critical with the opportunity to be the best. The other objectives of the marketing plan strategy include the provision of better quality through
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The Great Fluctuation of US Dollar Currency Marketing Assignment
3 pages (1059 words) , Download 3 , Assignment
The increase in value of the U.S dollar has up by almost 20% just in the last four years. What rates will it be running at when it gets to 2020. The changes however are caused by several factors including demand and supply in the international market. When the demand for U.S dollars increases, the value for its currency automatically goes up.
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Written assignments Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Its use offers the exact satisfaction that one would expect from soft drinks. It gives a variety of tastes from which a consumer can chose. The company employs branding concepts
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Relationship Marketing in Lenovo Marketing Essay
17 pages (4594 words) , Download 4 , Essay
Free
Therefore, the integration of relationship marketing by Lenovo has highlighted a good example for other organizations and the customers as well. This has also attracted more people to become Lenovo’s customers. Apart from promoting organizational products, relationship marketing also implies modest acceptances of the suggestions made by other organizations as Lenovo witnessed.
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Financial Statement of Wal-Mart Stores Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The last item that appears in the CAFR of the city of Minneapolis but not in the financial statement of Wal-Mart is the statistical section.
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The Marketing Distribution Channels in the iPhone Marketing Essay
1 pages (250 words) , Download 1 , Essay
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The product that I recently purchased is the iPhone, which is manufactured and marketed by Apple Incorporation based in California, USA. The marketing distribution channels for the product are either you buy the set from AT & T, a mobile network based in the USA or you buy it online. Therefore, the marketing distribution channels, in other words, are either from Manufacturer to an agent (AT & T) and then to consumers.
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Charities: Shocking Their Way into Peoples Hearts Marketing Essay
28 pages (7000 words) , Download 2 , Essay
Shock advertising is a publicity tactic that intentionally upsets its viewers and listeners by utilizing striking images and brusque slogans to bring attention to public issues and concerns, a product, or a service. These advertisements are made with the intention of drawing the public’s awareness and are usually considered controversial.
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Make a recommendation to Apple Inc Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
These are: systems thinking, personal mastery, mental models, building shared vision and team learning (Senge). Jobs should create an effective learning setup at all levels by applying Senge’s five learning
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Consumer decision-making models Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
The information search process for a household appliance is quite different from that of a holiday planning. In case of a household appliance, the customers recognize or feel the need of the appliance due to an unmet need say not able to have fruit juices because juicer is not available at home.
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Marketers Invading Privacy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The kind of customer analysis that the modern day marketers resort to, as told by Duhigg in the article, culling information about customers’ reproductive life, collecting intricate data about the financial aspects of their life, desperately trying to know about their likes and dislikes pertaining to all spheres of their life, sounds shocking. 
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Overview of Current Trends in the Marketing Industry Marketing Assignment
9 pages (2496 words) , Download 2 , Assignment
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With the current trend of unemployment in the U.K, it has become very difficult to get employment. Employers usually have a very high expectation while hiring students since they believe they are fresh with talent. This expectation many a time is not met because the students also expect the employer to offer them some on-the-job training.
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The Benefits of Cycling: A Marketing Opportunity for Powerbike in Thailand Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Cycling is considered to be the most economical as well as pollution free transportation. Cycling also offers high flexibility and increased mobility to a colossal group of population. Cycling is also popular among the group of people who could not afford a car. The companies involved in the business of cycling may get immensely benefitted.  
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Tesco Approaches to Add Value to Their Customers Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Tesco has 2,440 stores and has an employee of more than 4,000,000 people. Its online grocery store www.tesco.com is recognized as the world’s biggest online grocer in the world. It has its own-label products which account for approximately 50% of its sale. The competition in the retail industry is tough.  
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Consumer Brand of Choice - Rolex Marketing Essay
9 pages (2569 words) , Download 2 , Essay
Free
Generally speaking, when we think about Rolex, we think about the top bracket of the consumer market belonging to the rich and affluent class and the niche watch brand area for fashion purposes rather than regular use.   “Rolex” watches belong to the topmost tier in the watch and jewellery spectrum.
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International services marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
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Buyer Behaviour in the New Technological Era Marketing Essay
11 pages (2853 words) , Download 2 , Essay
Free
Psychological factors play a major role in influencing buyer behaviour. Neuroscience is therefore a major precursor for the identification of buyer behaviour tendencies (Churchland 3). This paper establishes that most of the models and theories proposed on this topic have a higher likelihood of applicability and believability.
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Community Development Corporation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Community development may be viewed as the active involvement of people from local communities to develop issues that affect their life (DeFilippis, & Saegert, 8). This paper looks at DynCorp International Corporation which has been in the fore front of
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CAPITAL INVESTMENT ANALYSIS - TWIN FALLS HOSPITAL Marketing Article
2 pages (500 words) , Download 24 , Article
Free
Twin Falls Community Hospital did not have an outpatient surgery but due to existence of the inpatient centre, they needed to strategize as the amount of revenues incurred was
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Evaluation of Effectiveness of Product Placement in Movies and Online Games Marketing Research Paper
8 pages (2219 words) , Download 2 , Research Paper
Free
Marketers and advertisers agencies have used the concept of product placements as a tool for marketing communication. According to the report, there are many factors which could contribute to the effectiveness of product placement. The most important measure of product effectiveness has been consumer memory.
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JetBlue Airways: A SWOT Analysis Marketing Case Study
4 pages (1101 words) , Download 3 , Case Study
Free
JetBlue Airways, founded by David Neeleman in 1999, known as the no-frills low-cost airline, is known for rising to success in a short span of time, especially when the economy was low.  Their success is attributed to operational strategies, low-cost practices, high customer value, and high employee satisfaction practices.
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Analytical Examination of Financial ratios and Information Marketing Case Study
6 pages (1520 words) , Download 2 , Case Study
Free
As a point of departure, completeness contention gives a doubtful picture that receivables are misplaced from the financial statements. This implies that we should ensure that all sales invoices record in the correct receivables accounts. Auditors should necessitate the preparation of the amounts receivable schedule of the unit financial department.
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: DiscussionDual Distribution Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Secondly, the store with more brands offers variety. It gives me the opportunity to choose from alternative brands which may have different features, qualities, and prices. There are chances that
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Job description Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
As the author of the text puts it, the job requires one to be more keen and responsible. Thus, on a daily basis, one checks feedbacks and emails in order to plan for the day. In addition, one also confirms with the store manager to confirm the store’s daily plan. Lastly, the job revolves around planning, controlling, and preparing a good schedule for every week.
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Loyalty in the Exotic Car Market Marketing Assignment
8 pages (2188 words) , Download 2 , Assignment
Free
In order to maintain a level of relevance within an ever-changing world, exotic car manufacturers will need to specifically focus upon the demographic that they attempt to market to, the overall production quotas close to static, and appealed to certain elements within brand loyalty that have not yet been leveraged.
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How Sainsbury Enters the Asian Market Marketing Assignment
7 pages (2050 words) , Download 5 , Assignment
Free
Organizations have realized that creating an international business proposal or plan before venturing into international markets is important. This is because lack or poor market penetration is linked to a lack of a good marketing plan. Policymakers and researchers allude to the reality that most sections in the marketing plan are closely related.
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2016 as a National Campaign against Homelessness Marketing Assignment
1 pages (329 words) , Download 3 , Assignment
Free
2016 is a national campaign against homelessness. There are 71 communities from 31 states across the USA selected to participate in the campaign. Only four states participate as full states; their list includes Connecticut, Utah, New Mexico, and Rhode Island. The District of Columbia also fully participates in the campaign («Community Solutions…»). As a result, 5 states participate in the campaign as a whole.
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Olay Looking to Reinvigorate the Brand Marketing Essay
4 pages (1241 words) , Download 2 , Essay
Free
Olay Regenerist CC Cream Light was launched by the US-based company Procter & Gamble (P&G)in the first quarter of 2014 as a 10 Minute Miracle Primer. This product helps to regenerate the skin’s appearance and to provide visible skin transformation (Academic.mintel.com, 2014). The product was recognized to be the best New Facial Skincare Product according to the beauty Award 2014.
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Marketing in France Report II Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The sales promotion customary used are; demos and sampling, coupons, price reduction, and free products. Advertising for liquor is generally the promotion of products that have alcohol content in them using a variety of media. Besides tobacco advertising, liqour is among
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Costco Brand: Membership Policy Marketing Term Paper
7 pages (1862 words) , Download 2 , Term Paper
Free
One of the key strengths of the brand is the fact that the business has been established with one main goal which was to provide membership to most wholesale buyers. The crucial fact about the business is that its business model is unique. The uniqueness in the business model is a key marketing point that the organization needs to center on.
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Analysis of Techniques Market Segmentation Marketing Term Paper
8 pages (2254 words) , Download 2 , Term Paper
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To understand markets, we begin with understanding what a Market means in this context. A Market is the demographic and/or geographic group or groups of buyers for products and services on offer. It may be limited to a small area or maybe worldwide but that is dependant on the type of product or service on offer.
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Usefulness of Demographic Information in Segmentation Marketing Coursework
8 pages (2180 words) , Download 2 , Coursework
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Over a period of time Marketing has evolved to the extent that it is now a common practice to divide markets into different identifiable segments. This helps in identifying the target audience and delivery of products and service becomes more accurate and the result is satisfactory for the customer as well.
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Is International Trade Driven By Theory Marketing Essay
6 pages (2016 words) , Download 2 , Essay
Free
The author of the text dwells on different theories that are employed in the international trade running. Admittedly, it was observed that International Trade was conducted by a variety of methods and various analysis showed inconsistency in theory proving that the observation by Kuhn applied to this subject entirely.
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Advertising Exposure, Memory, and Choice Marketing Case Study
6 pages (1839 words) , Download 2 , Case Study
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The advertiser must guarantee that the consumers will go to the retail counters and ask for their products, and forget about the competitive ones which are also available. He will choose this product over others and thus give the advertiser the much-needed joy – or the sale that he is looking forward to. However, this is one tedious process.
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The Role of Advertising to Marketing Communications Marketing Research Paper
11 pages (3486 words) , Download 2 , Research Paper
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A major recommendation for a company is to base its objectives according to marketing communications theory that is tied to consumer behaviours such as the AIDA framework, the ATR framework, etc. This way, the company will have a structure to match the objectives with the strengths of the other marketing communications functions.
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