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Marketing Essays

Result for Subject Marketing:
19930 essays
The Effect of Sudden Price Changes on Consumer Purchasing Behaviour Marketing Essay
52 pages (10046 words) , Download 2 , Essay
Toyota has also identified its consumers that care more about design, strength, and travel capacity as well as luxury, comfort, and status symbols as manifested by its SUVs. The SUV appeals to the status symbol thinker who is less concerned about price as long as the SUV meets those personal needs and desires.
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A Sales Promotion of the Brand Marketing Essay
2 pages (700 words) , Download 2 , Essay
Free
The author states that Etihad Airways has utilized the differentiation strategy in its operations. It focuses on customer values and interests, unlike other airlines. The major component of the marketing environment for Etihad that its strategy is designed to fulfill the needs and interests of the majority of its loyal customers.
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The Key Strategic Issues of Andersen Consulting Marketing Essay
12 pages (3382 words) , Download 3 , Essay
Free
The company’s intense investment in well-trained, highly skilled, and flexible human resources has enabled it to amass a pool of talents, thereby achieving maximum effectiveness and a sustainable competitive advance, especially because the human resources have the capacity to yield unique capabilities that are specific to the company.
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Marketing - Consumers of Nonalcoholic Drinks Marketing Assignment
5 pages (1394 words) , Download 2 , Assignment
Free
Fast food consumers prefer smaller packages such as half a liter. The manufacturers of such drinks including the two have therefore diversified their packaging thereby capturing both markets in a bid to increase their market share. The trend has succeeded thereby facilitating the two companies’ large international market shares.
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China Housing Bubble Marketing Dissertation
40 pages (10000 words) , Download 3 , Dissertation
The mortgage loans also had a major role in development especially as they represent about one-third of total loans allowed. At present, the house prices are at their all-time high and have been rising to significant extent in the last few years. Banks have also allowed for credits on housing development, even without assessing risks involved.
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Addition of Innovative Technologies to Car Models by Holden Australia Marketing Case Study
6 pages (1802 words) , Download 2 , Case Study
Free
Holden Company is an Australian-based vehicle manufacturing company that was facing a tough time in the local market. The highly competent flagship product of the company Commodore was not being able to capture significant market share whereas the other small traditional cars were hitting on high sales.
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Development of Competitive Strategy of Coca Cola Company Marketing Assignment
10 pages (2746 words) , Download 4 , Assignment
Free
Coca-Cola has been a victim of its own success, trying to meet popular demand but having to cut corners in the process to ensure it can supply its consumer base. At the turn of the millennium, Coca-Cola was in the spotlight for many reasons but some of them were extremely negative, creating a strong backlash and bad publicity.
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American Apparel Unwrapping Ethics Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company uses these raw materials in line with the objectives of the environmental preservation in the country. The company ensures that the sourcing of the employees outside America is discouraged; the
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Public Relations to Make Known any New Information Marketing Research Paper
2 pages (694 words) , Download 2 , Research Paper
Free
Another form of public relations is event sponsoring. CarPlay can significantly decrease distraction on the road and increase drivers’ safety and functionality. The introduction of CarPlay in the market will give society a feeling of the company giving back to it. Apple will sponsor events about safety, such as “It Can Wait”.
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Segmentation, Targeting, and Positioning Strategies of Samsung and Apple Products Marketing Essay
10 pages (3352 words) , Download 6 , Essay
Free
The discussion has enlightened the effect of the product, price, place, and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of the US market. This report has also shown a comparison between the different strategies followed by both the organization to create a strong market in different parts of the US.
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The Story of Abercrombie & Fitch Marketing Case Study
9 pages (2270 words) , Download 2 , Case Study
Free
Tailoring may involve removing or adding new features to a brand. Adaptation of product policy is aimed at giving different product features, other product performance, exceptional product services and more product information or less information. Below are reasons for adaptation product policy. First, there are different customers’ preferences.
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Suitable Names for Companies Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
In Greek mythology, the Astra Planeta were the gods of five planets. Their names were Phaethon, Pyroeis, Phainon, Stilbon, and Eosphoros (Atsma 2011). Astra Planeta is a suitable name for this Chinese company because it shares its meaning with the name of the original company based in China, which is named Wuxing; both Astra Planeta and Wuxing can be directly translated as ‘Five Stars’. 
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Celebrities Endorsement Marketing Essay
6 pages (1250 words) , Download 2 , Essay
Free
Celebrity endorsement has emerged as one of the most popular techniques used in advertising in the contemporary corporate world. Celebrity endorsement is perceived as a metaphorical trend and a winning formula in the domain of marketing, advertising and brand perception building for a wide category of companies.
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Marketing Strategy and Analysis of BP Marketing Case Study
5 pages (1408 words) , Download 2 , Case Study
Free
The recent oil spill tarnished BP's name, and now it is positioning itself to a new image. It is trying to rebrand itself and rebuild itself once more. No wonder it has changed its name from British Petroleum to Beyond Petroleum. All this is an effort to try and rise above its current circumstances. BP violated the ethics of business when they failed to observe the Clean Air Act.
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The Marketing Mix of Costa Coffee Marketing Case Study
9 pages (2516 words) , Download 3 , Case Study
Free
Globalization has affected, in one way or other, across the board in almost all the economies. The field of marketing is no exception. There were the days when selling was prevailing in the economies rather than marketing. The entire aim used to be to generate revenue, but now the aim of satisfying customer has been given a key significance. 
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Analysis of the Buzz Generated Around the Launch of iPhone Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The success of the massive campaign done by Apple for the iPhone was reiterated as a success as the market data indicated excellent sales figures. The actual sales were in lines with the estimated impact of the campaign and in totality, the product confirmed to have a splendid response from the customers.
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Analysis of the Marketing Communications Campaign of GAP Marketing Case Study
7 pages (2122 words) , Download 3 , Case Study
Free
It is really quite essential to state that the success Gap has had with its ethical campaign was redirected in 2006 into a new campaign: Product Red. Product Red is a Gap Inc. brand that exists under the pretence that “clothing can be fashionable and make a difference, all at the same time”, (Gap Inc. home).
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Overview of the Company Comfy Fit Baby Clothing Store Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The extent of market demand would depend on the owners marketing strategy. The owner can either create a market for his product (Push Marketing) or create a demand for his product (Pull Marketing). In order to reach a larger share in the market, it would be better to use both strategies. I plan to push personalized clothing to place tags and emblems on baby clothing.
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Marketing Transportation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The reason why warehousing exists in a supply chain is that production and consumption may not match up. A warehouse can store leftover inventory so that it is on hand in case a company needs quick access to it. This is also known as the regrouping function, and helps to rearrange quantities of products depending on their need, either accumulating, allocating, assorting, or sorting out.
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Qualitative Research Methods Approaches and Their Implications Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
To examine the impact of a product or service in the market, a focus group session is the most recognized technique. Focus group is basically a qualitative set of methodology in which people from diverse backgrounds are invited and a discussion session takes place. The discussion session is controlled by a moderator.
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Aramex Distribution Strategy Marketing Essay
1 pages (250 words) , Download 7 , Essay
Free
For this reason, a new dimension has also been introduced to the system whereby the use of new media and particularly the social media have been adapted with an objective of bringing
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Why There May Be Greater Potential for FDI Activity in China Rather than India Marketing Essay
11 pages (2851 words) , Download 3 , Essay
Free
Strong and persistent economic growth, human development, property and labour reforms have combined to improve the potential for FDI growth. China has systematically implemented laws over time that has responded to barriers to FDI inflows and has ensured that FDI inflows remain persistent and strong in terms of upward growth trends.
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Strategic Issues and problems of Starbucks Marketing Essay
30 pages (5000 words) , Download 3 , Essay
The research analysis shows that the Starbucks enjoys high brand value in the market. It experienced a long learning curve as it was established many years ago. At present, the company is facing competition from other global giants operating in the same industry like, McDonald’s and Dunkin Donuts.
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Red Bull and Energy Drinks Market Marketing Assignment
23 pages (6362 words) , Download 3 , Assignment
A successful company like Red Bull always tries to achieve a competitive edge through enrichment of resource capability, executing marketing activities, or strategic market diversification. According to Farris (2010), Red Bull needs to expand its international business portfolio and strengthen its market position in international markets.
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Market Entry Proposal of Xiaomi in the UK Marketing Case Study
10 pages (2799 words) , Download 6 , Case Study
Free
The company continues to fight giants such as Apple and Samsung with a lot of success and avoids pitfalls that failed predecessors including BlackBerry. Success in technological advancements means that the company can compete with other mobile phone giants currently dominating the United Kingdom market.
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Role of Central Bank in the Economy Marketing Essay
4 pages (1110 words) , Download 3 , Essay
Free
For a long time, the central bank has been a primary agent for monetary policy.  It has various functions that lie in bringing about financial stability. This is especially important when financial times become difficult and are faced with challenging moments. However, the role and the structures provided by the central bank vary from one country to the other.
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Tesla Company in Dubai Marketing Essay
2 pages (677 words) , Download 3 , Essay
Free
Tesla Company created a mentality of a start-up in the automobile industry. In fact, Tesla had no major manufacturing site when it began in Silicon Valley and the assembling of the company’s first model, the Tesla Roadster, was done behind Menlo Park, CA offices. In Dubai, Tesla has established itself in the mind of the public as a company that focuses on environmental conservation through its development of environmentally friendly technologies.
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Hospitality Management Major Marketing Class - Interview Project Additional Info Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The Hotel Pennsylvania is a high-end hotel that proffers quality services. The principles of the company are pegged on the following: all food is freshly prepared; we dont believe
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Strategy Issues in Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The article discusses the revolution social media is making among the Canadian businesses. The authors indicate that the social media has increasingly become a significant tool that businesses in Canada cannot ignore. Furthermore, the author provides statistics of the use of social media among businesses in Canada.
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Brand Creation in Creating Competitive Advantages Marketing Research Proposal
5 pages (1534 words) , Download 2 , Research Proposal
Free
Businesses are made to achieve their set goals and objectives. This is often achieved by developing and using effective strategies that enable it to achieve this objective. Branding is one of those ways that a business uses in the process of creating and marketing its products to clients in the market. The modern marketplace is very dynamic.
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Lindt of Switzerland Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
As the paper, Lindt of Switzerland, stresses Lindt also produces seasonal products, such as the chocolate bunny for Easter, chocolates manufactured in block form, speciality petit fours, ice cream products, and chocolate drops filled with various liqueurs. Lindt boasted significant corporate revenues of 2.88 billion CHF.
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Consumer Learning - Launching a New Food Supplement Product Marketing Coursework
4 pages (1054 words) , Download 2 , Coursework
Free
Food supplements now a day have become very popular. It provides sufficient nutrients to the consumers. This product mainly includes minerals, vitamins, protein, fibers, etc. In busy life, people don’t get enough time to eat different varieties of nutritional food. Their lifestyle has changed their food habits which sometimes create a very negative effect on the health of people.
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Marketing plan objectives Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Only DHL provides such service but is only offered through limited platforms providing UPS Express Critical with the opportunity to be the best. The other objectives of the marketing plan strategy include the provision of better quality through
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The Great Fluctuation of US Dollar Currency Marketing Assignment
3 pages (1059 words) , Download 3 , Assignment
The increase in value of the U.S dollar has up by almost 20% just in the last four years. What rates will it be running at when it gets to 2020. The changes however are caused by several factors including demand and supply in the international market. When the demand for U.S dollars increases, the value for its currency automatically goes up.
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Written assignments Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Its use offers the exact satisfaction that one would expect from soft drinks. It gives a variety of tastes from which a consumer can chose. The company employs branding concepts
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Relationship Marketing in Lenovo Marketing Essay
17 pages (4594 words) , Download 4 , Essay
Free
Therefore, the integration of relationship marketing by Lenovo has highlighted a good example for other organizations and the customers as well. This has also attracted more people to become Lenovo’s customers. Apart from promoting organizational products, relationship marketing also implies modest acceptances of the suggestions made by other organizations as Lenovo witnessed.
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Financial Statement of Wal-Mart Stores Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The last item that appears in the CAFR of the city of Minneapolis but not in the financial statement of Wal-Mart is the statistical section.
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The Marketing Distribution Channels in the iPhone Marketing Essay
1 pages (250 words) , Download 1 , Essay
Free
The product that I recently purchased is the iPhone, which is manufactured and marketed by Apple Incorporation based in California, USA. The marketing distribution channels for the product are either you buy the set from AT & T, a mobile network based in the USA or you buy it online. Therefore, the marketing distribution channels, in other words, are either from Manufacturer to an agent (AT & T) and then to consumers.
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Charities: Shocking Their Way into Peoples Hearts Marketing Essay
28 pages (7000 words) , Download 2 , Essay
Shock advertising is a publicity tactic that intentionally upsets its viewers and listeners by utilizing striking images and brusque slogans to bring attention to public issues and concerns, a product, or a service. These advertisements are made with the intention of drawing the public’s awareness and are usually considered controversial.
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Make a recommendation to Apple Inc Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
These are: systems thinking, personal mastery, mental models, building shared vision and team learning (Senge). Jobs should create an effective learning setup at all levels by applying Senge’s five learning
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Consumer decision-making models Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
The information search process for a household appliance is quite different from that of a holiday planning. In case of a household appliance, the customers recognize or feel the need of the appliance due to an unmet need say not able to have fruit juices because juicer is not available at home.
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Marketers Invading Privacy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The kind of customer analysis that the modern day marketers resort to, as told by Duhigg in the article, culling information about customers’ reproductive life, collecting intricate data about the financial aspects of their life, desperately trying to know about their likes and dislikes pertaining to all spheres of their life, sounds shocking. 
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Overview of Current Trends in the Marketing Industry Marketing Assignment
9 pages (2496 words) , Download 2 , Assignment
Free
With the current trend of unemployment in the U.K, it has become very difficult to get employment. Employers usually have a very high expectation while hiring students since they believe they are fresh with talent. This expectation many a time is not met because the students also expect the employer to offer them some on-the-job training.
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The Benefits of Cycling: A Marketing Opportunity for Powerbike in Thailand Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Cycling is considered to be the most economical as well as pollution free transportation. Cycling also offers high flexibility and increased mobility to a colossal group of population. Cycling is also popular among the group of people who could not afford a car. The companies involved in the business of cycling may get immensely benefitted.  
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Tesco Approaches to Add Value to Their Customers Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Tesco has 2,440 stores and has an employee of more than 4,000,000 people. Its online grocery store www.tesco.com is recognized as the world’s biggest online grocer in the world. It has its own-label products which account for approximately 50% of its sale. The competition in the retail industry is tough.  
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Consumer Brand of Choice - Rolex Marketing Essay
9 pages (2569 words) , Download 2 , Essay
Free
Generally speaking, when we think about Rolex, we think about the top bracket of the consumer market belonging to the rich and affluent class and the niche watch brand area for fashion purposes rather than regular use.   “Rolex” watches belong to the topmost tier in the watch and jewellery spectrum.
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International services marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
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Buyer Behaviour in the New Technological Era Marketing Essay
11 pages (2853 words) , Download 2 , Essay
Free
Psychological factors play a major role in influencing buyer behaviour. Neuroscience is therefore a major precursor for the identification of buyer behaviour tendencies (Churchland 3). This paper establishes that most of the models and theories proposed on this topic have a higher likelihood of applicability and believability.
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Community Development Corporation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Community development may be viewed as the active involvement of people from local communities to develop issues that affect their life (DeFilippis, & Saegert, 8). This paper looks at DynCorp International Corporation which has been in the fore front of
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CAPITAL INVESTMENT ANALYSIS - TWIN FALLS HOSPITAL Marketing Article
2 pages (500 words) , Download 24 , Article
Free
Twin Falls Community Hospital did not have an outpatient surgery but due to existence of the inpatient centre, they needed to strategize as the amount of revenues incurred was
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