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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing case analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The issues that the director of marketing has to deal with include the following, brand sales, brand contribution and brand equity. Brand sales involve the sales to customer san how they can be increased in order
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Strategic Management Competitiveness & Globalization Marketing Essay
1 pages (340 words) , Download 2 , Essay
Free
With that, the multinational commercial world nears its end and so does the multinational corporation (Levitt, 1983). There is a ring of truth is he foreshadow as the business world today is characterized by tumultuous developments. The Ford Company is an example of companies that have proven Levitt’s prediction right.
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System Solutions for Brand Development Bank for Foreign Trade of Vietnam Marketing Essay
24 pages (6000 words) , Download 2 , Essay
According to the paper findings, System Solutions for Brand Development Bank for Foreign Trade of Vietnam, the Bank for Foreign Trade of Vietnam has diversified by industry and customer type while its funding mainly comes from deposits by customers, which account for almost eighty per cent of its deposits. 
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Alcohol and Unhealthy Food Product Advertising in Hong Kong, Compared to the United Kingdom Marketing Research Proposal
8 pages (2125 words) , Download 2 , Research Proposal
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Throughout the study, emphasis will be placed on censorship and regulation of advertisement laws, given the fact that the advertisement of these products is not regarded as illegal but worthy of scrutiny due to the effect that the products carry, it is expected that one of the ways to ensure that consumers are protected is by regulating.
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Easyjet Plc Financial Report Marketing Essay
8 pages (2292 words) , Download 2 , Essay
Free
The incorporation of historical costs of items as well as their performance limits the use of financial statements for future prediction. On this platform, the company’s operations are affected by factors such as price changes, rates of inflation, and currency fluctuation that may affect future performance (Warren, & Reeve, 2010, p. 102).
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Business Background of Pacific Science Center Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
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The institution observed will be able to expand its principal role of driving science education to the next level, by continuously fostering scientific literacy in all communities. Therefore, the museum should try and implement the discussed recommendations in order to ensure that its impact will be inspiring to future generations.
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International & Global Marketing: Ford Cars in Pakistan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The country of Pakistan is merely around 6 decades old; however human record in the region reaches back for millions of years. The country of Pakistan came into being as an autonomous state in the year 1947. Dissimilar to the western nations, in Pakistan, fatalism, collectivism and fatalism are all elements of routine life.
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Casino questoin Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
The strategy aids to provide a different gaming solution to clients (Kilby & Fox 56). The casino is well vast with qualities that best suit the demands of clients. In fact, the casino has
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Marketing communication (REPORT) Marketing Essay
3 pages (750 words) , Download 3 , Essay
The ‘just do it’ tagline has been very inspiring to the subsequent sports generations that have traversed the sporting arenas. By adding the term possibilities in the tagline, Nike + wants to pull everyone out of their comfort zone and
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Marketing Project for Harrods Marketing Essay
13 pages (3620 words) , Download 4 , Essay
Free
The fashion industry is one of the few industries across the globe that has witnessed dramatic changes over years. The industry of fashion is marked by seasonality and volatility and is subjected to various vulnerabilities. The objective of the current report was to understand and evaluate the present marketing strategies adopted by Harrods.
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Paradigms of Interaction with Potential Consumers Marketing Essay
7 pages (2355 words) , Download 2 , Essay
Free
It is without question that the field of marketing is extraordinarily broad. As such, different approaches/paradigms are oftentimes utilized as a means of integrating key products or services with a specific group of individuals. In order to understand this approach to a more effective degree, the following analysis will focus upon some of the paradigms that are used within the realm of marketing.
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Opening Walmart in Saudi Arabia Marketing Essay
14 pages (4078 words) , Download 3 , Essay
Free
Saudi Arabia sees an influx of approximately 2.5 pilgrims for the Hajj every year. (Macadam and Al-Khatib) This is a major shot in the arm for the retail sector as it sees new customers every year, many of them coming from countries that already have Walmart. Hence, it is convenient for these pilgrims to rely on Walmart as it is a renowned international brand.
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Advertising Strategy and Planning Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
The restaurant has established a menu with a carbon footprint for every item with intention of demonstrating its environmental consciousness. The restaurant will be positioned in the city centers and immediate suburbs of the main cities where the target population is located. The company also intends to establish a brand based on the concept of “casual ethical eating”.
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Marketing distribution management#3 Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing. Public relations aim at creating a favorable environment and image of
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Marketing Planning and Strategy Project 1/2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
, our services are far reaching and our markets have expanded rapidly in the recent years because of our obligation to quality and effectiveness in delivery of service. We seek to be the trusted organization of choice for client support in any concerns involving technology. In
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Marketing distribution management Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
On the other hand, value-based pricing strategy determines the value of its products or services rather than the cost the company incurred in creating and producing it (Oxenfeldt 107). The company utilizing this pricing
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Issues Related to the Establishment of the Center Brand Bank for Foreign Trade of Vietnam Marketing Essay
11 pages (2961 words) , Download 2 , Essay
Free
The creation of brand value and brand recognition has become equally important in the banking sector, even for established banks like the Bank for Foreign Trade in Vietnam. The Bank for Foreign Trade in Vietnam is an old bank that was established in 1963 by the Foreign Exchange Bureau of the State Bank of Vietnam.
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Proposed System for Telewest Company Marketing Outline
2 pages (609 words) , Download 2 , Outline
Free
Telewest is a UK-based cable internet, telephone supplier, and broadband internet provider. The company first became a quadruple-play telecom provider in the UK in 2006 through mergers with other players in providing internet, landline phone, and television and phone services like mobile money transfer. Telewest was rebranded as Virgin Media.
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The Set of Marketing Activities Marketing Essay
1 pages (364 words) , Download 2 , Essay
Free
Sales promotion can be defined as “the set of marketing activities undertaken to boost sales of the product or service”. Such efforts might stimulate product interest and sales. Devices employed in the promotion of sales include but are not limited to coupons, contests, premiums, rebates, sweepstakes, and point-of-purchase displays. 
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Story of Coca-Cola Company Marketing Assignment
1 pages (309 words) , Download 3 , Assignment
Free
Generally, it is quite essential to state that the Coca-Cola Company is the largest soft drink and beverage company in the world founded in 1886 by Asa Griggs and John Pemberton (Bell, 2009). It is among the most renowned brands in the world offering more than 500 different brands in over 200 countries.
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Marketing of Canyon Ranch Marketing Case Study
1 pages (384 words) , Download 2 , Case Study
Free
Canyon ranch should engage in a personalization strategy. Customers welcome services that are tailored to their needs. Just as the Vice President of marketing, Harley Mayershon, said; “Every customer experiences a different Canyon Ranch”. This strategy should serve to assist the ranch in growth while maintaining its fundamental characteristics and ensuring that it maintained its competitive advantage in the face of increasing competition.
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Digital Marketing Strategies to promote Fashion Antidote Website Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
This paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading their website in order to gain new customers and gain more. In doing this, the paper will focus on literature from different sources like magazines, journals, websites, fashion blogs and even other fashion websites.
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Grey Marketing: Perspectives and Implications Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
According to the paper, grey markets cannot be considered as illegal, as in case of black market of counterfeit or stolen goods. Rather, grey market products are genuine and from real manufacturers as well. This occurs when the trademark registrant or manufacturer has not given any authorization to the seller for making any sale.
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Continental Airlines and EDS Marketing Research Paper
4 pages (1129 words) , Download 3 , Research Paper
Free
Each company changed in different dimensions in certain capacities that affected the working in each company. This was not necessarily a negative change but both companies had different paces of growth. Wejman’s contribution towards making the necessary changes in aspects from IT outsourcing the managing data would be then much handy in creating a better solution for both EDS and Continental.
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Telecommuting and Posters Marketing Essay
1 pages (278 words) , Download 2 , Essay
Free
The study showed that only those part-timers with multiple jobs and those who have compressed schedules prefer telecommuting. Women also tend to telecommunicate more frequently but the infographic did not elaborate why. The rest of the population, being employed in the government and private enterprise, still preferred going to work.
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Magnum Ice cream Launch in the US Market Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
As the paper declares the company now wishes to enter the U.S. market. The company has decided to launch a new flavour called Magnum Deluxe into the U.S. market. This ice-cream is one of a kind, which has been crafted with finest quality silk vanilla bean along with sea salt caramel that has been coated with Belgian milk chocolate. 
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Tesco Company: Swot Analysis Marketing Assignment
8 pages (2109 words) , Download 7 , Assignment
Free
Its weaknesses are majorly management issues which are however very critical. On the other hand, there are still enough opportunities in the Asian region. Moreover, the BRIC nations can offer enough space for more investment. With the threats it has almost neutralized, there is bound to be guarded very well if the company has to continue its operations.
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Strategic Development at Burberry Marketing Case Study
2 pages (756 words) , Download 57 , Case Study
Free
I would recommend Burberry Company to adopt a strategy of continuous development and innovation to remain relevant and competitive in the dynamic fashion industry. I would recommend the company to use its strength to create customer value and increase its market share. I would recommend Burberry to utilize its cost advantage to be a low-cost producer and at the same time make substantial returns.
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Marketing Strategy for Herborist in Malaysia Marketing Essay
8 pages (2286 words) , Download 2 , Essay
Free
Herborist is recognized as one of the most reputed Chinese personal care brands that tried to expand its market share and brand image in numerous other global markets such as Hong Kong, Europe, Paris, Malaysia, and many others. Among all these markets, Malaysia is recognized as the most prioritized market for Herborist.
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Analysis of Coca-cola Wars Marketing Case Study
8 pages (2001 words) , Download 3 , Case Study
Free
Coca cola’s marketing evaluation could have improved in diverse ways to aid its triumph over Pepsi in the end. Pepsi started around the 1970s and 1980s with marketing campaigns such as ‘Pepsi Challenge’ and the ‘Pepsi Generation’ that gave Pepsi an upper hand over coke. Coke could have done some study on this to discover certain similar kinds of campaigns to promote healthy competition between the two- Coke and Pepsi.
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Strategic Issues and problems of Starbucks Marketing Essay
30 pages (5000 words) , Download 3 , Essay
The research analysis shows that the Starbucks enjoys high brand value in the market. It experienced a long learning curve as it was established many years ago. At present, the company is facing competition from other global giants operating in the same industry like, McDonald’s and Dunkin Donuts.
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Marketing Plan for the Successful Entry of Apple Inc into the Indian Market Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper declares that Apple Inc is a company, which has existing markets in India and they looking for strategies to re-enter the market around the places in India. Through research it is clear that, the appropriate strategies they can use to market an existing enterprise is by using market penetration and product development strategies. 
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Marketing Positioning of Domino Marketing Assignment
1 pages (440 words) , Download 4 , Assignment
Free
There is no specific category of persons it targets. This makes it quite unique from other companies like Pizza Hut that base their strategy on culture. Geographically, Domino has its presence on a global market scale with over 60 establishments in the top international Pizza trade centers. It uses global positioning technology and software to locate its hot spots on a global rating.
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Case Study of Apple Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The Resource-Based Model of above-average returns is one of the strategies that Apple can apply in order to remain dominant and innovative in a competitive environment. The strategy
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Business Policy and Strategic Management of Coca-Cola Marketing Essay
7 pages (1898 words) , Download 2 , Essay
Free
The company is headquartered in Atlanta Coca Cola is the largest beverage company in the globe that offers more than 500 brands in more than 200 countries (Srivastava & Verma, 2012). The brand portfolio includes carbonated beverages, non-carbonated energy drinks, waters, juice drinks, ready-to-drink coffees, and teas.
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Marketing Research assignment 5 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Particularly, this paper evaluates the concepts of mathematical differences, managerially important differences and statistical significance. Marketing and mathematics work conjointly, for example, companies
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The Development of Advertisement - Viral Vinyl Records Marketing Essay
2 pages (680 words) , Download 2 , Essay
Free
It is essential to state that in the development of advertisement, an underlying market should be well understood before the formulation of promotional strategies. A company must be conversant with the customers’ behavior, dynamics involved in the target group, and other relevant demographic factors.
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The Corporate and Competitive Strategy of Microsoft Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The success story of Microsoft is sketched by its focus on developing accessible technology. This has gained momentum through the company’s unique and diverse products, updates, and new releases in software and gaming. Microsoft also adapted to changing demands by introducing cloud-based services, thus making it maintain its leadership position.
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Marketing transportation assignment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Despite the fact that it is an automatic machine, there must be somebody to put the empty bottles on the roll conveyor (Kachru, 693). Used bottles returning from
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Marketing case analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The decision will be made based on the profitability that each provides to the lodge. The other marketing problem that exists is the decision as to whether the frontier strategy that initially existed should be carried forward to the following year. The decision
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'John Lewis' PORTERS FIVE SOURCES Marketing Essay
2 pages (500 words) , Download 3 , Essay
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The discussion herein portrays Porter’s five forces for John Lewis. The firm operates in a highly competitive industry. This is governed by high quality products that come with cheap prices, complexity in their design just to
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Retail Marketing Marketing Assignment
2 pages (642 words) , Download 3 , Assignment
Free
At Tesco, satisfying the customer is the most important factor in achieving a competitive advantage. customer service at Tesco includes effective delivery, fast and reliable responses to customers’ requests and complaints, and effective buying guides. One way of achieving customer satisfaction to obtain a competitive advantage is by using customer service.
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Benefits and Challenges Social Media Marketing Can Bring to Fashion Firms Marketing Essay
17 pages (5167 words) , Download 7 , Essay
Free
In recent years, social networking websites such as Facebook and Twitter have developed a platform for people to connect and create a community for mutual interests. Social media not only allows consumers to interact and build relationships, but also helps to stimulate discussions on key ideas, thoughts, and interests.
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Cynac Roeding and Kickbucks Program Marketing Assignment
2 pages (555 words) , Download 2 , Assignment
Free
Cynac Roeding got nominated for the Emmy Award. His fascination with the industry continued for over a decade. During all this time he searched for an idea to revolutionize the industry. Finally in 2008 when Roeding arrived at Kleiner Perkins Caufield Byers he found the idea he searched for over ten years.
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Segmenting the Base of the Pyramid Marketing Assignment
2 pages (640 words) , Download 2 , Assignment
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The bottom of an economic pyramid is very uncertain and calls for the understanding of the constituencies' well-being. This should in turn be linked to the financial requirements of the company. People's daily lives therefore, have to be understood, and this can be done by dividing the pyramid into levels such as low income ($3-$5 a day), subsistence ($1-$3 a day), and extreme poverty.
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Which Strategy Nokia Uses to Regain the Leadership in Global Mobile Market Marketing Essay
8 pages (2213 words) , Download 2 , Essay
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Marketing Mix is the perfect combination of all those communities in correct proportion as required for gaining the market position (Cho and Moon, 2000, pp. 36-40). According to Philip Kotler Marketing Mix is a combination of variables that can be controlled by the organization and those variables which can be used to increase the buyer’s numbers and also improve the buyer’s responsibility.
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When Service Means Survival Marketing Assignment
2 pages (662 words) , Download 2 , Assignment
Free
This report shall focus on the analysis of article 10; specifically, it shall focus on the information presented in article 10 and its contents. Moreover, it will describe the manner through, which the author of the article organizes his information thereby creating efficacy in relation to the objective of the article. Information regarding various marketing facets presented in the article shall also be discussed herein.
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Organizational analysis of the Nike Company Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The company is having prestigious image in sports garments and sneaker industry. Nike is having a well vested and protected brand power that it can use in order to win the hearts and minds of the clientele in developing parts of the world as well. The athletes and other sportsmen and women have been known to favor Nike whenever they can.
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Brand Integrity Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The brand manager should be able to think through the maze of financial data and disturbing news and should be able to keep focus on the brand. The authors suggest that in case of a
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Become the main attraction Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Truth is critical in the marketing exercise because customers need to have the correct information in order to make the buying decision. This entails capturing the interests of the potential customers. Event marketing
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