Marketing distribution management#3 - Essay Example

Promotion QUESTION THREE The elements include advertising, personal selling, sales promotion, public relations and directmarketing. Advertising forms the non-personal way of promotion and presentation of Microsoft services via television, radio or pictures on internet pages. Advertising can be promotional or institutional.Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing.

Public relations aim at creating a favorable environment and image of Microsoft Company, its products and services. These can be through charity work and donations. Sales promotion involve seasoned media or non-media communications that aims at increasing consumer and market demands as well as product availabity through coupons, product samples or trade shows. Direct marketing involve channel agnostic advertisements like mobile messaging, online display ads or interactive consumer websites.A leveraged sales approach will ensure that sale of Microsoft services and goods are greatly expanded without sacrificing profits gained.

There will also be instantaneous advancement in productivity.Brand vision is to empower people with great software on any devise, anytime and anywhere. Brand position would be the market leader, while brand personality is safe. These brands increases sales of Microsoft goods and services as for example, one would prefer services from number one leader and more so a safe one. Building a brand before its launch before its launch is important in ensuring that it does not fail to meet its target or cause problems like Microsoft vista.

It would also ensure that the corporation creates necessary structure for accommodating increased services if the brand is successful (Solomon, Cornel and Nizan).Work CitedSolomon, Michael R, Lisa Duke l Cornel and Amit Nizan. Launch! Advertising and Promotion in Real Time. New York, NY: Flat World Knowledge, 2003. Print.