System Solutions for Brand Development Bank for Foreign Trade of Vietnam - Essay Example

From this paper it is clear that the bank also offers trade financing and international settlements to both corporations and financial institutions with the leading customers being the importers and exporters of the products and the services that the bank offers amongst its wide variety of business objectives. Domestic settlement is offered through the VCB money, and it is the leading platform in e-banking and does the role of acting as a center for clearing of foreign currencies. The bank is the leader in Vietnam’s foreign exchange market and offers card services as it has a big system of automated teller machines (ATMs) that dispense money through cards issued by the bank.

This study declares that brand expansion is a communication utility that comprise an appropriate analysis and planning on how a particular brand can be positioned in a market, which the brand is targeted at the quest to maintain a desired solution for the particular brand. This means that the brand must try to establish a good relationship with the public as a means of its brand development strategy. The justification for brand development is usually to create an emotional connection between the market, which includes the customers and the constituents served by the business and the products or the services offered by a particular company.

A proper brand, therefore, delivers the messages clearly thus confirming your credibility while at the same time connecting your target prospects emotionally in that it motivates the user of your products or services.