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Collaborative Business Plan for E-Commerce - Coursework Example

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The following paper provides a detailed business plan that describes a strategy for invading a new marketing field with innovative ideas and technology. Specifically, the writer of this paper "Collaborative Business Plan for E-Commerce" reveals a business plan on an e-commerce product line…
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Collaborative Business Plan for E-Commerce
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Download file to see previous pages We are a group of four students from different ethnic backgrounds who have formed a company to float an e-commerce site for selling apparels online. In view of the current worldwide recession, there is a growing demand for low-cost fashion garments, for men, women, and children. The name of the proposed company is Bonanza and it will sell online only through its portal to be named
Bonanza will be fulfilling the aspirations of the people and will have its office in Edinborough which is the undisputed commercial hub of the entire region. The novel feature of this business will be that it is an online B2C business venture which will have a virtual shopping space on the World Wide Web. This concept expands the coverage area of the operations, frees it from the confines of four walls and offers the customer a wide variety of his/her choice from the comfort of his/her home. A large catalog of the styles and designs, which is continually updated with new offers, is available for the customer to browse at leisure and there is 3D viewing facility where the customer can try out the clothes in virtual reality in complete privacy, a luxury that no normal store can offer. This is the high point of preference and purchase for the customers which can be really appreciated by the targeted customers.
The online store, that has been aptly named Bonanza, will be a unique and ultimate shopping experience for visitors and customers alike. One can window shop without crowding and enjoy the visit with a comfort minus the hassles and at a time that is chosen by the visitor. The shop is never closed and works 24x7x365 to suit the moods and needs of the modern day shopper. A shopping cart is always handy to fill with desired objects and the price to be paid is always known. ...Download file to see next pagesRead More
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