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He should communicate with the employees, and recognize their contribution towards the brand promise. In an unfavorable economic environment, holding on to the loyal customers is the key to success.
The article poses five questions as part of the ‘Excellence Audit’. These questions focus on team members being committed to a common cause and giving in their best to achieve that cause. This audit uncovers the strengths and weaknesses of the organization with the help of quantitative data. A quiz comprising of ten questions that helps examine how connected the employees are to the brand promise is also mentioned in the article.
The article puts forth a potentially controversial argument that the customers come second and that, in reality, employees of the organization who serve these customers come first. The article, through a dialogue conveys that the marketplace customer is “first” but the employee serving the customer is “more first”. The internal ambience, excitement, exuberance and spirit of the organization should create that magnetic pull on the customer, asserts the article. The article also suggests that every employee has the potency to become a leader if the leadership development process is initiated early.
When the business environment is not propitious, say there is a recession, cost cutting, layoffs are a common phenomenon. The pressure on profitability may lead managers to ignore the needs of the employees as well as the customers. I feel that gains obtained by compromising the brand promise or not treating the employees in a fair manner would be short-lived. An organization gains the most through its loyal customers. It is important to remember that customers will remain loyal only if the brand delivers on its promise. Thus, any attempt to hoodwink the customer will have adverse consequences on brand performance.
As stated in the
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(Brand Integrity Assignment Example | Topics and Well Written Essays - 500 Words)
“Brand Integrity Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1631062-brand-integrity.
It deals with defining the brand, strategies to position the brand in the market and delivering the brand. Brand management can be defined as the art of creating and maintaining the brand. A brand image differentiates the brand from its competitors. It also provides a reflection of the business.
The author of the paper explains that the major assets of the business are, of course, espresso coffee, which encompasses beverages, tea, nourishment, and beverages. Their goods are coffee does not aim at traditional-style coffee, but mostly freezing blended, baked coffee beans, coffee, and liqueurs.
In this case, BIG is an example of an organisation that serves s a case study for analyzing the extent to which business strategy can help in the realisation of performance target. Some of the aspects likeable about the experience are the perfect reward systems that Air Asia had introduced for customers.
grity, the top priority of school teachers should focused on promoting the quality and standards of students’ learning and academic achievements by implementing strict rules and punishment to students who will be caught cheating or plagiarizing their school paper. The concept
The company also holds a mixed performance history financial, such as facing bankruptcy in the 1970s. Additionally, it also has enjoyed lengthy periods of success and stability, such as under the ownership of the Ford Motor Company and the
Secondly, lesser costs are incurred by advancing effectiveness and production. Equally, it involves a low amount of stock. Also, it enhances improved information distribution and importance (Soni, 2008).
A plan put
The author states that the credibility of results is the most important aspect of academics. Scholars must ensure that they maintain the integrity in academics by ensuring that they provide original work and also credit other people works. Integrity in education is closely related to leadership and success in public life.
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