Marketing Positioning of Domino - Assignment Example

The global positioning technology provides representative data on her market share trends. In its behavioral paradigm, Domino is able to meet the demands of its marketing by basically employing online services. This has proved instrumental since a wide variety of people are reached. It also ensures populous numbers are informed on the same in a span of very short duration.

Domino has an international presence as one of the strategies to reduce the debts that are tied to the company. This debt is to the tune of $ 1.5 Billion, whereas her financial standing as regards her assets is only estimated at $ 450 million.

The market share in favor of Domino is based on the price sensation amongst Pizza consumers. Those that need a quick cheap Pizza will be favored by Domino’s Pizza. This makes them focused simply on delivery contrary to services offered in restaurants. However, for a long time, the poor taste has been a derailment of her trade. To address this, two strategies have been deployed, that is, using trial periods as a tool to maintain the customers after presenting them with a better alternative. The other strategy is the projection of her future growth and implementing the means to do so. This can be achieved by maintaining loyalty as well as expanding her presence in China, where her current standing is at 5-times-customer-orders per year against a 17-times-customer-order per year by Quick-Service Pizza.

The market share for Domino in totality stands at 18.4 % in the United States which is a leading franchise globally. In China, Domino’s standing percentage against Pizza Hut’s is 3.7 % which is quite insignificant.

Fortunately, Domino’s online strategy on sales can remedy it greatly since its current standing of 20% is estimated to project to 50% after a few years. Read More