The Development of Advertisement - Viral Vinyl Records - Essay Example

Conversation with the target group ensures that intended information reaches the targeted audience objectively. To elicit desired promotional responses from consumers, messages delivered through advertisements must be appealing both emotionally and logically. People falling under this age bracket are significantly attracted to digital music (Ferguson 43). Youth like watching music and are involved in downloading popular tunes. Therefore, youth is the best target group that the advertisement will be aiming for. Giving out purchase incentives in some of the Lindsay Ell music downloads is one of the best promotional strategies for Viral Vinyl Records to use in marketing its music.

At Viral Vinyl Records, the marketing department has understood trends prevailing within the music market. The company has researched the music industry's history, current situation and major trends in the market. Therefore, Viral Vinyl has a clear picture of both the current and expected dynamics of music sales. The record company has done a good analysis of the competition and also analyzed customers’ attitudes toward genres like jazz, blues, and rock music. This analysis has helped to identify target groups, especially when selecting the proper strategies for reaching the selected groups. Viral Vinyl will conduct its advertisement processes through social media channels where there is a growing interest in Lindsay Ell's music.

Viral Vinyl Record's target group is music lovers, especially those who love rock, jazz, and blues. The company is targeting social media followers and keeping them up to date on Lindsay's activities, especially by informing potential fans about the cities hosting live concerts. To understand what Lindsay fans expect, the company will encourage interactive sessions through social media. This way, Viral Vinyl Records will have a better strategy for marketing the music and attracting more customers to buy its tunes.

The process of passing the intended message to a targeted group, which in this case is the youth will be instrumental in facilitating the achievement of marketing objectives. With the adoption of social media in the advertisement, Viral Vinyl can pass information to potential customers about the availability of Lindsay Ell music downloads for purchase on online platforms. In addition, the record company can provide download links that can conveniently be used by consumers to download the music. Moreover, Viral Vinyl will avail Lindsay Ell's music on YouTube for video streaming purposes at a subsidized fee.

In advertising, Viral Vinyl will emotionally appeal to customers by describing Lindsay Ell's family's musical roots. In her years of studies, Lindsay Ell mastered different techniques that made her become one of the leading female electric guitarists in the music industry. Viral Vinyl Records is also strategizing on ways of logically appealing to customers through the use of lifestyle-related content in advertisements. This approach will involve incorporating trending and fashionable concepts of music like popular rock bands and emerging brand names.

In advertisement strategies, Viral Vinyl will encourage potential customers to join the record company’s social media pages. Adding fans to Facebook pages and Twitter handles will increase the potential customer base, while at the same time enhancing interactive aspects of marketing. In addition, the use of social media will increase the probability of expanding the market for LindsayEll'sl music to international segments like Europe and Canada.

Conclusion
In marketing, advertising is a strategy that should be formulated well to ensure that the message carried in the advertisement reaches the target group. Prior to formulating advertisement content, marketers should conduct a thorough market analysis. Objective analysis ensures that advertisement content integrates the customized needs and preferences of the target group.