Marketing Research 5 - Assignment Example

Comments (0) Cite this document
Marketing research involves systematic empirical experiments and theoretical models used to define activities involved in the transfer of goods from the producer to the consumer. These include advertising, shipping, storing and selling. To effectively and sufficiently operate,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Marketing Research assignment 5
Read TextPreview

Extract of sample "Marketing Research 5"

Marketing Research Marketing research involves systematic empirical experiments and theoretical models used to define activities involved in the transfer of goods from the producer to the consumer. These include advertising, shipping, storing and selling. To effectively and sufficiently operate, its activities must be integrated with other functions in the industry. Particularly, this paper evaluates the concepts of mathematical differences, managerially important differences and statistical significance.
Marketing and mathematics work conjointly, for example, companies use logarithms to envision ROI (return on investment .Mathematical difference refers to the percentage acquired after computing the difference between your merchandise cost and the selling price. The larger the difference for instance 70%, the less profit gained because of competition from other companies.
Basically, managerially important difference refers to variation in preferences used by company management concerning price and output decisions, choice and techniques of production, demand estimation, investment decision, and long run production decision (Vikram 8). These differences in management may or may not lead to adjustment in changes and invention of new ideas. Organizations that recruit managers with different qualities and capabilities based on different approache to situational factors are at high chances of profiting because of the divergent ideas.
On the other hand, statistical significance is a test that determines if marketing research reports are significant or incidental. They include chi-square tests, t-tests, and z-tests which studies relationship between two categorical variables. The level of significance used is 0.10 or 0.05. A result with level of significance of 0.1(90%) indicates statistical significance. To determine if its incidental you check the sample size and determine the margin of error; P (Z= Read More
Cite this document
  • APA
  • MLA
(“Marketing Research assignment 5 Example | Topics and Well Written Essays - 250 words”, n.d.)
Marketing Research assignment 5 Example | Topics and Well Written Essays - 250 words. Retrieved from
(Marketing Research Assignment 5 Example | Topics and Well Written Essays - 250 Words)
Marketing Research Assignment 5 Example | Topics and Well Written Essays - 250 Words.
“Marketing Research Assignment 5 Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Research assignment 5

Marketing Research Individual Assignment

...? Marketing Research Introduction Marketing research has consistently supported the connection between commitment and an organization’s profitability. This recognition of the connection between customer commitment and organizational profitability led to the theoretical establishment of different types of commitment in marketing and different ways of measuring this commitment. This report considers the different forms of customer commitment. Additionally the report specifically considers the means of increasing customer commitment and product loyalty. Analysis Customer commitment has been established through a variety of specific constructs. Achrol, and Mentzer established three forms of customer commitment: affective, instrumental... this...
8 Pages(2000 words)Essay

Assignment 5

...The Requirements of Special Education The No Child Left Behind (NCLB) Act has man d that accommodation be made for with disabilities so that all children can access the curricula. This has placed an enormous responsibility on the school system, the school, and the teacher to be able to provide a quality education to students with disabilities and a wide range of severities. The myriad forms of impairment range from mobility to mental capabilities. The technology that has been developed to accommodate these students may be assistive, such as a wheel chair, or may be instructional, such as specialized word processing programs. In almost all cases, the modern teacher must learn a great deal of specialized technology to teach... Requirements of...
2 Pages(500 words)Essay

Assignment Marketing Research

...MARKETING RESEARCH Introduction 3 Research Technique Choice 3 Research Process 4 Research Question/Hypothesis 4 Methods used 4 Collecting Data 5 Findings 5 Discussions, analyses and interpretations 5 Conclusion 5 Recommendations 5 Questionnaire for a Fast Food Industry 6 References 8 Introduction Marketing research encompasses variant techniques that when incorporated culminate to effective judgments. Companies employ the methodologies while seeking to discover occurrences and certain aspects. Researchers seek to unveil...
3 Pages(750 words)Assignment

Criminal Research Assignment Unit-5

...Criminal Research There has been a kidnapping of a seven-year-old girl from Dade County. At the beginning of the case, a decision was made to use case study as the preferred mode of investigation. This was advised by the fact that there have been previous reported cases of the same crime in the area. In addition, in order to get access to their histories and other records, we might need to use phone interviews to communicate with various authorities that have this information (Concannon et al, 2008). The following questions were formulated for the investigative research; 1. Has anyone ever attempted to take the child away from its guardian against his or her will? 2. Has there ever been an instance where...
1 Pages(250 words)Article

Assignment 5

... Task: Assignment 5 HR departments are always crucial in companies despite the doubts from other quarters on their relevance (ElMaraghy 56). In other words, it is essential for a company that seeks for success and prosperity to invest in a competent HR department for the purpose of employee motivation and development. In the same aspect, HR should also overlook the grievances and disputes involving workers and management in order to maintain harmony and productivity. Apart from issues of HR, there are also issues involving manufacturing and operations that are paramount for companies in order to reduce dependence from other superior companies. The essay explores such issues, and why MBAs shun such important sectors of the economy... in...
4 Pages(1000 words)Thesis

Assignment 5

...requires corrugon whose supply is minimal to three months. The second remedy needs the used cork that might have offensive smell to some people, but the smell can partly be corrected if it is treated with polymethynol. The third remedy advocates for the use of dense carpet that have excellent quality rubber underlay (Formal Writing 184). The final remedy depends on the cooperation of Superior Giftware’s manager. However, each of the remedy will reduce noise to a given levels: Remedy 1 – 6 to 10 dB Remedy 2 – 4 to 7 dB Remedy 3 – 8 to 12 dB Remedy 4 – 3 to 5 dB Despite the cost of the third remedy, Personally, I strongly recommend that you adopt it since it accommodates the involved parties equally and comfortably...
3 Pages(750 words)Case Study

Marketing Research assignment 2

.... This will also go a long way in achieving effective advertising for the free offer. The benefit of this test is that it is cheaper to implement compared to other standard market tests. The effectiveness of the test will be measured by the number of additional customers that are attracted by the free buffet offer. These can be considered as the dependent variables DV), and their number will indicate the success rate of the market test. It will also indicate the number of return clients, who can be associated with the offer of the free breakfast snack. 2. Design a test of a new pricing strategy for orange juice concentrate. The brand is an established brand, and we are only interested in testing the...
1 Pages(250 words)Assignment

Marketing Research assignment 4

... Lecturer: Marketing Research: Marginal Error Should “margin of error” still be used in reporting polls, should its meaning or scope be broadened, or should additional qualifications be added to show that poll results are fallible? Margin of error should still be used in reporting polls regardless of whether people understand it or not. Polls have never had 100% representation or by the participants or analysis. There is always an error due to many processes that the analytical stage goes through. To this regard, the scope ought to be broadened. if broadened, it would make sure that the information obtained is accurately recorded without the error itself having an error (Interactive). For instance, it would put in place inclusion... in...
1 Pages(250 words)Essay

Global Marketing Research Assignment

...Global Marketing Research Assignment Table of Contents Introduction 3 2. Justification of Market Choices for H&M 4 2 Brief about the Organisation 4 2.2. Analysing Key Rational Factors of the Selection of Target Markets 4 2.2.1. Economic Performance 5 2.2.2. Socio-Cultural Factor 6 2.2.3. Industrial Openness and Resource Availability 7 3. Analysing the Marketing Environments of the Nations 8 3.1. Demographic Passage of the Nations 8 3.2. Trade Policies and Legal Obligations 9 3.3. Infrastructural Development 9 3.4. Technological Advancements 10 4. Comparison and Contrast of the of the Strategic...
12 Pages(3000 words)Essay

Global Marketing Research Assignment

...research with moderate constructionism: Conceptualization and practical illustration. Industrial Marketing Management, 39(1), 100-108. Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson Education Kent, R. (2007). Marketing Research: Approaches, methods and applications in Europe. London: Thomson Learning. Marais, H. (2001). South Africa: Limits to change: The political economy of transition. Palgrave Macmillan. Melamed, C., & Sumner, A. (2011, October). A Post-2015 Global Development Agreement: why, what, who?. In UNDP/ODI workshop (pp. 26-27). Myers, N. (2002). Environmental refugees: a growing phenomenon of the 21st century....
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing Research assignment 5 for FREE!

Contact Us