Story of Coca-Cola Company - Assignment Example

Coca-cola has made huge strides in the international market and has come up with products to suit everyone’s needs and meet expectations. It has targeted different age groups with different products, for example, using one of its products Fanta to target children and its main product Coca Cola to target the youth and the middle class as it says, “When you take this product you look hip and trendy”.

The company has also collaborated with other leading companies in other fields like Puma, Nike and other sports bodies in joint sponsorship of various games like the Olympics and the World cup (Bell, 2009). The company has come to understand that when you engage the consumers, they in turn buy your products and give their opinions on how best to improve the product. Coca-Cola has managed to withstand strong competition from other emerging companies due to its huge market share and customer company loyalty.
The company has also embraced technology and hence improved efficiency in its operations and production capacity. The company has taken up causes like collaborating with World governing body FIFA to end racism within the football fraternity. Such noble causes endear the company to the masses and ensure that the relationship continues and prospers since they feel the company cares about them. Read More