StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19914 essays
Purchasing Behavior Style of the Consumer Marketing Assignment
4 pages (1262 words) , Download 2 , Assignment
Free
There are numerous implications that can be deduced from Mr. John’s purchasing behavior that are of benefit to the marketing manager. The fact that he was motivated by the need to stand out and enjoy prestige tells a lot to a marketer. In relation to this, he eliminated the alternatives he had based on their prices. 
Preview sample
Marketing Plan for Green Solutions Marketing Assignment
5 pages (1349 words) , Download 3 , Assignment
Free
The company operates in a high potential domain of renewable energy sources which has many scopes of growth in the future years. The main mission of the company is to conduct the business in an environmentally and socially value-adding manner by distributing solar energy to the customers at affordable rates.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Maserati as an Italian Luxury Car Marketing Research Paper
5 pages (1303 words) , Download 3 , Research Paper
Free
When it comes to market segmentation, the Maserati people have done their assignments to perfection. They have narrowed it down to a selected group of people which they have served with zeal and a lot of zest. This group of people is the elite or ruling class whose love for luxurious assets is overwhelming.
Preview sample
Consumer attitude questionnaire Marketing Statistics Project
1 pages (250 words) , Download 2 , Statistics Project
Free
The second question helps determine just how the consumer uses the tablet. The third question helps determine which tablet brand is most commonly used. The fourth question asks a question that will
Preview sample
A New Health Drink Based Out of Fresh Juices Marketing Assignment
15 pages (3991 words) , Download 3 , Assignment
Free
For instance, a bottle of Fruit-shots contains at least one pound of fruits is recommended for five servings. Thus, consumers have the opportunity of getting five servings of meals from one bottle of Fruit-shots. Most of the college students and young working professionals are very busy and rarely get the opportunity to grab a healthy meal.
Preview sample
Marketing influences Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Product influence relates to the quality, brand and color of a given commodity. Quality is considered in terms of material used in making the product, the durability and level of expertise applied in its making (Noel, 2009). Brand is based on the company that
Preview sample
Case Study: FOURTH OF JULY MARKETING: MORE FIREWORKS THAN THEY NEEDED Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
pulling out at an early stage could have spared the company’s image and avert the negative publicity from the newspaper companies (Pearson Education). • Yes, the KSSN television station could have tried to solve the problems on their own rather than giving up. They could
Preview sample
Progressive Levels of Interactivity in Marketing Sites Marketing Coursework
8 pages (2407 words) , Download 2 , Coursework
Free
This journal article focuses on how to create a successful brand presence on the internet. The authors believe that a strong brand can create positive consumer perceptions of the existing products and for new products. It has tried to focus on new design tools that could help marketers obtain more usage of the website and generate better sales.
Preview sample
Topps Tiles Plan for 2009 Marketing Business Plan
6 pages (1677 words) , Download 8 , Business Plan
Free
The year 2008 continues to be going well for Tope tiles Plc. Having opened 10 new stores across different places in UK and trading from the centres whose numbers have been raised to over 300, the revenues reported have shown a marginal increase than the that of the previous year (Topps tile, 2008).
Preview sample
Fair Trade vs Free Trade Analysis Marketing Report
7 pages (1993 words) , Download 2 , Report
Free
It’s organized in such a way that the current movement seeks to ensure economic and social justice to developing nations through higher (or rather fair) prices to producers, while at the same time, ensuring that the environment is sustained and not destroyed. The movement advocates various basic requirements to create awareness of the products.
Preview sample
Marketing Communications - Product Awareness and Attributes Marketing Essay
11 pages (3266 words) , Download 3 , Essay
Free
Integrated marketing communication has been defined by the American Association of Advertising Agencies as “a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines” (Fitzgerald, Arnott 2000, p. 4).
Preview sample
Discussion questions Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
st purchase services, core technical features, peripheral specifications, price and payment conditions, value added features, mobility and connectivity are the principal factors that influence laptop purchases by consumers (Feng & Elfring, 2004). In addition, payment conditions
Preview sample
Reflection Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
ed very favorable results with respect to its growth in many countries around the world especially Philippines; “Filipino consumers bought five times as many smartphones in the first five months of 2012 compared to the same period last year. This has brought smartphone sales
Preview sample
Health care marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
and is a need of people belonging to all social statuses in the society from the top to bottom unlike elective plastic surgery, that costs people enough to convince particularly the people with low socio-economic status to live without it. The similarities between the two
Preview sample
How Slavery Affects the Institution of Marriage by novel The Beloved Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Morrison’s novel The Beloved has a setting in the era after the civil war, a period where slaves had just been freed. Morrison uses a variety of power relations to show the consequences of the civil war, however, from the black perspective.
Preview sample
Article Abstract 03 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Results indicated that fans preferred matches which were a close contest and had high uncertainty of outcome. Fans also enjoyed high scoring games against low scoring games and they prefer seeing the two top rated teams together in a match instead of two
Preview sample
Realizing Information Technology Investment Ambition of a Company Marketing Essay
1 pages (365 words) , Download 2 , Essay
Free
In most cases, the information systems, which form the main component of their information technology investment, are put in place in ensuring that efficiency and effectiveness are achieved and that there is an increase in productivity (Barney and Hesterly, 2005). Unfortunately, a number of factors inhibit this from being realized. 
Preview sample
Shells international business Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Governments all over the world are trying to attract foreign direct investments as much as possible, as a measure to stimulate economic growth. As a result, those companies which are ready to invest in overseas countries are currently getting many opportunities and benefits.
Preview sample
Hanes and H&M Marketing Essay
4 pages (1109 words) , Download 4 , Essay
Free
This essay discovers marketing in fashion. Hanes has been around for over one hundred years ago. John Wesley Hanes changed the clothes market with his two-piece underwear for men. His company became the US market leader for men’s, women’s, and children’s wear in the following years.
Preview sample
International Marketing in India Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The Indian telecom market is considered as one of the largest advancing telecommunication industry. This is mainly due to the presence of numerous subscribers, approximately 225.21 million that enhanced the CAGR rate to a significant extent as compared to other sectors (Nextbigwhat.com, 2014). 
Preview sample
Marketing and Financial Statements of Apple Marketing Term Paper
2 pages (699 words) , Download 2 , Term Paper
Free
Steve Jobs and Steve Wozniak were involved in innovating new software and hardware, but the company was struggling. In 2001, the company had a breakthrough after it comes up with the iPod that was a unique music player. The company's fortune has continued to grow over the years. The growth is a result of efficient marketing strategies being employed by the company employee.
Preview sample
The Marketing Mix - Products and Brands Marketing Research Paper
4 pages (1112 words) , Download 2 , Research Paper
Free
Fournier argues that brand loyalty, while it may provide for a fertile ground for and understanding of consumer-brand relationship does not in itself mean consumer-brand relationship.  Ajgaonkar (2014) seems to support this idea by arguing that for most people, the brands they use in their lives go beyond just serving them as products but act like humans in their lives by affecting their lives in a number of ways.
Preview sample
Contemporary Strategy Analysis of American Apparel Company Marketing Essay
2 pages (578 words) , Download 2 , Essay
Free
American Apparel Company is a fashion company that manufactures clothes, distributes, and retails clothes. The company is positioned in Los Angeles California. It also performs its adverts and marketing for its designs. The company was founded in 1989 to date it has greatly shown its massive business turns out in profits and trends.
Preview sample
Why Subway is Sponsoring an E-Sports App Marketing Assignment
5 pages (1546 words) , Download 3 , Assignment
Free
I find this article fascinating due to the role it plays in the advertising industry. It describes the way other industries as well as the music fraternity will benefit with this new service as they provide this service to the user. Additionally, this article outlines how apps can embed ads features and as the users utilize the app, they can see the advertisement as well.
Preview sample
Consumer behavior Marketing Article
2 pages (500 words) , Download 2 , Article
Free
This is done through product promotion methods such as advertising. The various types of consumer involvement include; enduring involvement, felt involvement, situational involvement, cognitive and affective involvement. Enduring involvement is a
Preview sample
Functional Strategy Pertaining to CEO Project Company Marketing Book Report/Review
9 pages (2337 words) , Download 2 , Book Report/Review
Free
In accordance with Amazon.com's mission statement, “Our Vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online,” the marketing Department’s goal for 2015 is to sell to everyone. It aims at performing this strategically to make sure that people develop a reading culture.
Preview sample
Brand Planning for HMV Company Marketing Essay
10 pages (2764 words) , Download 2 , Essay
Free
Brand management is of high importance to the success of a business organization. Brand management is what distinguishes products or services produced by a certain company from others despite the fact that the services or products might all be the same and meant to serve the same purpose. The brand usually represents a business organization and what they stand for.
Preview sample
Integrating Marketing Communication Technique Marketing Essay
16 pages (4530 words) , Download 3 , Essay
Free
Therefore, there is a need for John Lewis retail to effectively integrate its existing multichannel marketing communication as this increases the points of contact with the customers. The MMC techniques and strategies further help the retail shop reach marginal customer segments by permitting preferred customers access points.
Preview sample
Marketing Myopia Blackberry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The paper entirely focuses on RIM, the manufacturer of Blackberry smartphones by following a chronological elaboration of how the technological giant fell being a market leader in the U.S.A. to a point that it is currently facing liquidation because it cannot continue to operate or meet its obligation.
Preview sample
Sports Products Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
Similarly, Nike uses the online advertisement to get the information relating to the consumers’ choices and preferences. In contrast, the Fitbit Company utilizes the mainstream media including the television to
Preview sample
Building Starbucks as a company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The success of the Frappuccino, a cold coffee drink ideal for hot weather, was the result of Schultz’s reinvention. A cold drink was not part of the Starbucks vision, but customers loved it, so Schultz allowed it. It was a hit! Starbucks entered the music business as customers loved the music playing in the stores.
Preview sample
This Holiday Give Electronics, Not Socks Marketing Article
1 pages (260 words) , Download 2 , Article
Free
Choosing a gift for a family member or a close friend can be a stressful time, especially if you are unsure of what they would want. For this reason, only, the purchase of gift cards will not slow down anytime soon. It is up to retailers to come up with incentives to get customers to use their gift cards, preferably by a certain date.
Preview sample
Marks & Spencer Invasion in Georgia Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Specialization of the firm lies in clothing and food items. Company’s legacy of providing versatility in clothing has been its unique selling point and its target market includes individuals of all ages, races, and colour. M&S has also made a reputed name in the food sector and it has been rated as one of the prime food stores in the UK. 
Preview sample
Competitive Review Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Therefore, the key aim of the paper is to study the competitive information associated with the vegetarian fast food concept promotion and development. The key competitive issues for the Veggies are associated with
Preview sample
The Effect of Sudden Price Changes on Consumer Purchasing Behaviour Marketing Essay
52 pages (10046 words) , Download 2 , Essay
Toyota has also identified its consumers that care more about design, strength, and travel capacity as well as luxury, comfort, and status symbols as manifested by its SUVs. The SUV appeals to the status symbol thinker who is less concerned about price as long as the SUV meets those personal needs and desires.
Preview sample
A Sales Promotion of the Brand Marketing Essay
2 pages (700 words) , Download 2 , Essay
Free
The author states that Etihad Airways has utilized the differentiation strategy in its operations. It focuses on customer values and interests, unlike other airlines. The major component of the marketing environment for Etihad that its strategy is designed to fulfill the needs and interests of the majority of its loyal customers.
Preview sample
The Key Strategic Issues of Andersen Consulting Marketing Essay
12 pages (3382 words) , Download 3 , Essay
Free
The company’s intense investment in well-trained, highly skilled, and flexible human resources has enabled it to amass a pool of talents, thereby achieving maximum effectiveness and a sustainable competitive advance, especially because the human resources have the capacity to yield unique capabilities that are specific to the company.
Preview sample
Marketing - Consumers of Nonalcoholic Drinks Marketing Assignment
5 pages (1394 words) , Download 2 , Assignment
Free
Fast food consumers prefer smaller packages such as half a liter. The manufacturers of such drinks including the two have therefore diversified their packaging thereby capturing both markets in a bid to increase their market share. The trend has succeeded thereby facilitating the two companies’ large international market shares.
Preview sample
China Housing Bubble Marketing Dissertation
40 pages (10000 words) , Download 3 , Dissertation
The mortgage loans also had a major role in development especially as they represent about one-third of total loans allowed. At present, the house prices are at their all-time high and have been rising to significant extent in the last few years. Banks have also allowed for credits on housing development, even without assessing risks involved.
Preview sample
Addition of Innovative Technologies to Car Models by Holden Australia Marketing Case Study
6 pages (1802 words) , Download 2 , Case Study
Free
Holden Company is an Australian-based vehicle manufacturing company that was facing a tough time in the local market. The highly competent flagship product of the company Commodore was not being able to capture significant market share whereas the other small traditional cars were hitting on high sales.
Preview sample
Development of Competitive Strategy of Coca Cola Company Marketing Assignment
10 pages (2746 words) , Download 4 , Assignment
Free
Coca-Cola has been a victim of its own success, trying to meet popular demand but having to cut corners in the process to ensure it can supply its consumer base. At the turn of the millennium, Coca-Cola was in the spotlight for many reasons but some of them were extremely negative, creating a strong backlash and bad publicity.
Preview sample
American Apparel Unwrapping Ethics Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company uses these raw materials in line with the objectives of the environmental preservation in the country. The company ensures that the sourcing of the employees outside America is discouraged; the
Preview sample
Public Relations to Make Known any New Information Marketing Research Paper
2 pages (694 words) , Download 2 , Research Paper
Free
Another form of public relations is event sponsoring. CarPlay can significantly decrease distraction on the road and increase drivers’ safety and functionality. The introduction of CarPlay in the market will give society a feeling of the company giving back to it. Apple will sponsor events about safety, such as “It Can Wait”.
Preview sample
Segmentation, Targeting, and Positioning Strategies of Samsung and Apple Products Marketing Essay
10 pages (3352 words) , Download 6 , Essay
Free
The discussion has enlightened the effect of the product, price, place, and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of the US market. This report has also shown a comparison between the different strategies followed by both the organization to create a strong market in different parts of the US.
Preview sample
The Story of Abercrombie & Fitch Marketing Case Study
9 pages (2270 words) , Download 2 , Case Study
Free
Tailoring may involve removing or adding new features to a brand. Adaptation of product policy is aimed at giving different product features, other product performance, exceptional product services and more product information or less information. Below are reasons for adaptation product policy. First, there are different customers’ preferences.
Preview sample
Suitable Names for Companies Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
In Greek mythology, the Astra Planeta were the gods of five planets. Their names were Phaethon, Pyroeis, Phainon, Stilbon, and Eosphoros (Atsma 2011). Astra Planeta is a suitable name for this Chinese company because it shares its meaning with the name of the original company based in China, which is named Wuxing; both Astra Planeta and Wuxing can be directly translated as ‘Five Stars’. 
Preview sample
Celebrities Endorsement Marketing Essay
6 pages (1250 words) , Download 2 , Essay
Free
Celebrity endorsement has emerged as one of the most popular techniques used in advertising in the contemporary corporate world. Celebrity endorsement is perceived as a metaphorical trend and a winning formula in the domain of marketing, advertising and brand perception building for a wide category of companies.
Preview sample
Marketing Strategy and Analysis of BP Marketing Case Study
5 pages (1408 words) , Download 2 , Case Study
Free
The recent oil spill tarnished BP's name, and now it is positioning itself to a new image. It is trying to rebrand itself and rebuild itself once more. No wonder it has changed its name from British Petroleum to Beyond Petroleum. All this is an effort to try and rise above its current circumstances. BP violated the ethics of business when they failed to observe the Clean Air Act.
Preview sample
The Marketing Mix of Costa Coffee Marketing Case Study
9 pages (2516 words) , Download 3 , Case Study
Free
Globalization has affected, in one way or other, across the board in almost all the economies. The field of marketing is no exception. There were the days when selling was prevailing in the economies rather than marketing. The entire aim used to be to generate revenue, but now the aim of satisfying customer has been given a key significance. 
Preview sample
Analysis of the Buzz Generated Around the Launch of iPhone Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The success of the massive campaign done by Apple for the iPhone was reiterated as a success as the market data indicated excellent sales figures. The actual sales were in lines with the estimated impact of the campaign and in totality, the product confirmed to have a splendid response from the customers.
Preview sample
    12051 - 12100 results of 19914 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us