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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing and Financial Statements of Apple Marketing Term Paper
2 pages (699 words) , Download 2 , Term Paper
Free
Steve Jobs and Steve Wozniak were involved in innovating new software and hardware, but the company was struggling. In 2001, the company had a breakthrough after it comes up with the iPod that was a unique music player. The company's fortune has continued to grow over the years. The growth is a result of efficient marketing strategies being employed by the company employee.
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The Marketing Mix - Products and Brands Marketing Research Paper
4 pages (1112 words) , Download 2 , Research Paper
Free
Fournier argues that brand loyalty, while it may provide for a fertile ground for and understanding of consumer-brand relationship does not in itself mean consumer-brand relationship.  Ajgaonkar (2014) seems to support this idea by arguing that for most people, the brands they use in their lives go beyond just serving them as products but act like humans in their lives by affecting their lives in a number of ways.
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Contemporary Strategy Analysis of American Apparel Company Marketing Essay
2 pages (578 words) , Download 2 , Essay
Free
American Apparel Company is a fashion company that manufactures clothes, distributes, and retails clothes. The company is positioned in Los Angeles California. It also performs its adverts and marketing for its designs. The company was founded in 1989 to date it has greatly shown its massive business turns out in profits and trends.
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Why Subway is Sponsoring an E-Sports App Marketing Assignment
5 pages (1546 words) , Download 3 , Assignment
Free
I find this article fascinating due to the role it plays in the advertising industry. It describes the way other industries as well as the music fraternity will benefit with this new service as they provide this service to the user. Additionally, this article outlines how apps can embed ads features and as the users utilize the app, they can see the advertisement as well.
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Consumer behavior Marketing Article
2 pages (500 words) , Download 2 , Article
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This is done through product promotion methods such as advertising. The various types of consumer involvement include; enduring involvement, felt involvement, situational involvement, cognitive and affective involvement. Enduring involvement is a
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Functional Strategy Pertaining to CEO Project Company Marketing Book Report/Review
9 pages (2337 words) , Download 2 , Book Report/Review
Free
In accordance with Amazon.com's mission statement, “Our Vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online,” the marketing Department’s goal for 2015 is to sell to everyone. It aims at performing this strategically to make sure that people develop a reading culture.
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Brand Planning for HMV Company Marketing Essay
10 pages (2764 words) , Download 2 , Essay
Free
Brand management is of high importance to the success of a business organization. Brand management is what distinguishes products or services produced by a certain company from others despite the fact that the services or products might all be the same and meant to serve the same purpose. The brand usually represents a business organization and what they stand for.
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Integrating Marketing Communication Technique Marketing Essay
16 pages (4530 words) , Download 3 , Essay
Free
Therefore, there is a need for John Lewis retail to effectively integrate its existing multichannel marketing communication as this increases the points of contact with the customers. The MMC techniques and strategies further help the retail shop reach marginal customer segments by permitting preferred customers access points.
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Marketing Myopia Blackberry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The paper entirely focuses on RIM, the manufacturer of Blackberry smartphones by following a chronological elaboration of how the technological giant fell being a market leader in the U.S.A. to a point that it is currently facing liquidation because it cannot continue to operate or meet its obligation.
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Sports Products Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
Similarly, Nike uses the online advertisement to get the information relating to the consumers’ choices and preferences. In contrast, the Fitbit Company utilizes the mainstream media including the television to
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Building Starbucks as a company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The success of the Frappuccino, a cold coffee drink ideal for hot weather, was the result of Schultz’s reinvention. A cold drink was not part of the Starbucks vision, but customers loved it, so Schultz allowed it. It was a hit! Starbucks entered the music business as customers loved the music playing in the stores.
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This Holiday Give Electronics, Not Socks Marketing Article
1 pages (260 words) , Download 2 , Article
Free
Choosing a gift for a family member or a close friend can be a stressful time, especially if you are unsure of what they would want. For this reason, only, the purchase of gift cards will not slow down anytime soon. It is up to retailers to come up with incentives to get customers to use their gift cards, preferably by a certain date.
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Marks & Spencer Invasion in Georgia Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Specialization of the firm lies in clothing and food items. Company’s legacy of providing versatility in clothing has been its unique selling point and its target market includes individuals of all ages, races, and colour. M&S has also made a reputed name in the food sector and it has been rated as one of the prime food stores in the UK. 
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Competitive Review Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Therefore, the key aim of the paper is to study the competitive information associated with the vegetarian fast food concept promotion and development. The key competitive issues for the Veggies are associated with
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The Effect of Sudden Price Changes on Consumer Purchasing Behaviour Marketing Essay
52 pages (10046 words) , Download 2 , Essay
Toyota has also identified its consumers that care more about design, strength, and travel capacity as well as luxury, comfort, and status symbols as manifested by its SUVs. The SUV appeals to the status symbol thinker who is less concerned about price as long as the SUV meets those personal needs and desires.
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A Sales Promotion of the Brand Marketing Essay
2 pages (700 words) , Download 2 , Essay
Free
The author states that Etihad Airways has utilized the differentiation strategy in its operations. It focuses on customer values and interests, unlike other airlines. The major component of the marketing environment for Etihad that its strategy is designed to fulfill the needs and interests of the majority of its loyal customers.
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The Key Strategic Issues of Andersen Consulting Marketing Essay
12 pages (3382 words) , Download 3 , Essay
Free
The company’s intense investment in well-trained, highly skilled, and flexible human resources has enabled it to amass a pool of talents, thereby achieving maximum effectiveness and a sustainable competitive advance, especially because the human resources have the capacity to yield unique capabilities that are specific to the company.
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Marketing - Consumers of Nonalcoholic Drinks Marketing Assignment
5 pages (1394 words) , Download 2 , Assignment
Free
Fast food consumers prefer smaller packages such as half a liter. The manufacturers of such drinks including the two have therefore diversified their packaging thereby capturing both markets in a bid to increase their market share. The trend has succeeded thereby facilitating the two companies’ large international market shares.
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China Housing Bubble Marketing Dissertation
40 pages (10000 words) , Download 3 , Dissertation
The mortgage loans also had a major role in development especially as they represent about one-third of total loans allowed. At present, the house prices are at their all-time high and have been rising to significant extent in the last few years. Banks have also allowed for credits on housing development, even without assessing risks involved.
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Addition of Innovative Technologies to Car Models by Holden Australia Marketing Case Study
6 pages (1802 words) , Download 2 , Case Study
Free
Holden Company is an Australian-based vehicle manufacturing company that was facing a tough time in the local market. The highly competent flagship product of the company Commodore was not being able to capture significant market share whereas the other small traditional cars were hitting on high sales.
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Development of Competitive Strategy of Coca Cola Company Marketing Assignment
10 pages (2746 words) , Download 4 , Assignment
Free
Coca-Cola has been a victim of its own success, trying to meet popular demand but having to cut corners in the process to ensure it can supply its consumer base. At the turn of the millennium, Coca-Cola was in the spotlight for many reasons but some of them were extremely negative, creating a strong backlash and bad publicity.
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American Apparel Unwrapping Ethics Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company uses these raw materials in line with the objectives of the environmental preservation in the country. The company ensures that the sourcing of the employees outside America is discouraged; the
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Public Relations to Make Known any New Information Marketing Research Paper
2 pages (694 words) , Download 2 , Research Paper
Free
Another form of public relations is event sponsoring. CarPlay can significantly decrease distraction on the road and increase drivers’ safety and functionality. The introduction of CarPlay in the market will give society a feeling of the company giving back to it. Apple will sponsor events about safety, such as “It Can Wait”.
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Segmentation, Targeting, and Positioning Strategies of Samsung and Apple Products Marketing Essay
10 pages (3352 words) , Download 6 , Essay
Free
The discussion has enlightened the effect of the product, price, place, and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of the US market. This report has also shown a comparison between the different strategies followed by both the organization to create a strong market in different parts of the US.
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The Story of Abercrombie & Fitch Marketing Case Study
9 pages (2270 words) , Download 2 , Case Study
Free
Tailoring may involve removing or adding new features to a brand. Adaptation of product policy is aimed at giving different product features, other product performance, exceptional product services and more product information or less information. Below are reasons for adaptation product policy. First, there are different customers’ preferences.
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Suitable Names for Companies Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
In Greek mythology, the Astra Planeta were the gods of five planets. Their names were Phaethon, Pyroeis, Phainon, Stilbon, and Eosphoros (Atsma 2011). Astra Planeta is a suitable name for this Chinese company because it shares its meaning with the name of the original company based in China, which is named Wuxing; both Astra Planeta and Wuxing can be directly translated as ‘Five Stars’. 
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Celebrities Endorsement Marketing Essay
6 pages (1250 words) , Download 2 , Essay
Free
Celebrity endorsement has emerged as one of the most popular techniques used in advertising in the contemporary corporate world. Celebrity endorsement is perceived as a metaphorical trend and a winning formula in the domain of marketing, advertising and brand perception building for a wide category of companies.
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Marketing Strategy and Analysis of BP Marketing Case Study
5 pages (1408 words) , Download 2 , Case Study
Free
The recent oil spill tarnished BP's name, and now it is positioning itself to a new image. It is trying to rebrand itself and rebuild itself once more. No wonder it has changed its name from British Petroleum to Beyond Petroleum. All this is an effort to try and rise above its current circumstances. BP violated the ethics of business when they failed to observe the Clean Air Act.
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The Marketing Mix of Costa Coffee Marketing Case Study
9 pages (2516 words) , Download 3 , Case Study
Free
Globalization has affected, in one way or other, across the board in almost all the economies. The field of marketing is no exception. There were the days when selling was prevailing in the economies rather than marketing. The entire aim used to be to generate revenue, but now the aim of satisfying customer has been given a key significance. 
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Analysis of the Buzz Generated Around the Launch of iPhone Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The success of the massive campaign done by Apple for the iPhone was reiterated as a success as the market data indicated excellent sales figures. The actual sales were in lines with the estimated impact of the campaign and in totality, the product confirmed to have a splendid response from the customers.
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Analysis of the Marketing Communications Campaign of GAP Marketing Case Study
7 pages (2122 words) , Download 3 , Case Study
Free
It is really quite essential to state that the success Gap has had with its ethical campaign was redirected in 2006 into a new campaign: Product Red. Product Red is a Gap Inc. brand that exists under the pretence that “clothing can be fashionable and make a difference, all at the same time”, (Gap Inc. home).
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Overview of the Company Comfy Fit Baby Clothing Store Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The extent of market demand would depend on the owners marketing strategy. The owner can either create a market for his product (Push Marketing) or create a demand for his product (Pull Marketing). In order to reach a larger share in the market, it would be better to use both strategies. I plan to push personalized clothing to place tags and emblems on baby clothing.
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Marketing Transportation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The reason why warehousing exists in a supply chain is that production and consumption may not match up. A warehouse can store leftover inventory so that it is on hand in case a company needs quick access to it. This is also known as the regrouping function, and helps to rearrange quantities of products depending on their need, either accumulating, allocating, assorting, or sorting out.
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Qualitative Research Methods Approaches and Their Implications Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
To examine the impact of a product or service in the market, a focus group session is the most recognized technique. Focus group is basically a qualitative set of methodology in which people from diverse backgrounds are invited and a discussion session takes place. The discussion session is controlled by a moderator.
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Aramex Distribution Strategy Marketing Essay
1 pages (250 words) , Download 7 , Essay
Free
For this reason, a new dimension has also been introduced to the system whereby the use of new media and particularly the social media have been adapted with an objective of bringing
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Why There May Be Greater Potential for FDI Activity in China Rather than India Marketing Essay
11 pages (2851 words) , Download 3 , Essay
Free
Strong and persistent economic growth, human development, property and labour reforms have combined to improve the potential for FDI growth. China has systematically implemented laws over time that has responded to barriers to FDI inflows and has ensured that FDI inflows remain persistent and strong in terms of upward growth trends.
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Strategic Issues and problems of Starbucks Marketing Essay
30 pages (5000 words) , Download 3 , Essay
The research analysis shows that the Starbucks enjoys high brand value in the market. It experienced a long learning curve as it was established many years ago. At present, the company is facing competition from other global giants operating in the same industry like, McDonald’s and Dunkin Donuts.
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Red Bull and Energy Drinks Market Marketing Assignment
23 pages (6362 words) , Download 3 , Assignment
A successful company like Red Bull always tries to achieve a competitive edge through enrichment of resource capability, executing marketing activities, or strategic market diversification. According to Farris (2010), Red Bull needs to expand its international business portfolio and strengthen its market position in international markets.
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Market Entry Proposal of Xiaomi in the UK Marketing Case Study
10 pages (2799 words) , Download 6 , Case Study
Free
The company continues to fight giants such as Apple and Samsung with a lot of success and avoids pitfalls that failed predecessors including BlackBerry. Success in technological advancements means that the company can compete with other mobile phone giants currently dominating the United Kingdom market.
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Role of Central Bank in the Economy Marketing Essay
4 pages (1110 words) , Download 3 , Essay
Free
For a long time, the central bank has been a primary agent for monetary policy.  It has various functions that lie in bringing about financial stability. This is especially important when financial times become difficult and are faced with challenging moments. However, the role and the structures provided by the central bank vary from one country to the other.
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Tesla Company in Dubai Marketing Essay
2 pages (677 words) , Download 3 , Essay
Free
Tesla Company created a mentality of a start-up in the automobile industry. In fact, Tesla had no major manufacturing site when it began in Silicon Valley and the assembling of the company’s first model, the Tesla Roadster, was done behind Menlo Park, CA offices. In Dubai, Tesla has established itself in the mind of the public as a company that focuses on environmental conservation through its development of environmentally friendly technologies.
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Hospitality Management Major Marketing Class - Interview Project Additional Info Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The Hotel Pennsylvania is a high-end hotel that proffers quality services. The principles of the company are pegged on the following: all food is freshly prepared; we dont believe
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Strategy Issues in Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The article discusses the revolution social media is making among the Canadian businesses. The authors indicate that the social media has increasingly become a significant tool that businesses in Canada cannot ignore. Furthermore, the author provides statistics of the use of social media among businesses in Canada.
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Brand Creation in Creating Competitive Advantages Marketing Research Proposal
5 pages (1534 words) , Download 2 , Research Proposal
Free
Businesses are made to achieve their set goals and objectives. This is often achieved by developing and using effective strategies that enable it to achieve this objective. Branding is one of those ways that a business uses in the process of creating and marketing its products to clients in the market. The modern marketplace is very dynamic.
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Lindt of Switzerland Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
As the paper, Lindt of Switzerland, stresses Lindt also produces seasonal products, such as the chocolate bunny for Easter, chocolates manufactured in block form, speciality petit fours, ice cream products, and chocolate drops filled with various liqueurs. Lindt boasted significant corporate revenues of 2.88 billion CHF.
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Consumer Learning - Launching a New Food Supplement Product Marketing Coursework
4 pages (1054 words) , Download 2 , Coursework
Free
Food supplements now a day have become very popular. It provides sufficient nutrients to the consumers. This product mainly includes minerals, vitamins, protein, fibers, etc. In busy life, people don’t get enough time to eat different varieties of nutritional food. Their lifestyle has changed their food habits which sometimes create a very negative effect on the health of people.
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Marketing plan objectives Marketing Essay
1 pages (250 words) , Download 3 , Essay
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Only DHL provides such service but is only offered through limited platforms providing UPS Express Critical with the opportunity to be the best. The other objectives of the marketing plan strategy include the provision of better quality through
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The Great Fluctuation of US Dollar Currency Marketing Assignment
3 pages (1059 words) , Download 3 , Assignment
The increase in value of the U.S dollar has up by almost 20% just in the last four years. What rates will it be running at when it gets to 2020. The changes however are caused by several factors including demand and supply in the international market. When the demand for U.S dollars increases, the value for its currency automatically goes up.
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Written assignments Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Its use offers the exact satisfaction that one would expect from soft drinks. It gives a variety of tastes from which a consumer can chose. The company employs branding concepts
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Relationship Marketing in Lenovo Marketing Essay
17 pages (4594 words) , Download 4 , Essay
Free
Therefore, the integration of relationship marketing by Lenovo has highlighted a good example for other organizations and the customers as well. This has also attracted more people to become Lenovo’s customers. Apart from promoting organizational products, relationship marketing also implies modest acceptances of the suggestions made by other organizations as Lenovo witnessed.
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