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Marketing Essays

Result for Subject Marketing:
19702 essays
Porters Diamond and Uppsala Models to Improve the Sustainability and Demand of an Organization Marketing Essay
10 pages (2872 words) , Download 2 , Essay
Free
Penetrations into international or foreign markets also help to intensify the demand and brand image of the organization in the market. As a result, such type of penetration helps to improve the total sales and position thereby amplifying its reputation in the market among other contenders. Due to these reasons, the maximum extent of the organization's desire to expand its operations into foreign markets.
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Internal and External Analysis of Larsini Company Marketing Case Study
28 pages (8035 words) , Download 3 , Case Study
The number one reason is the changing eating habits of the Italians. Young Italians have become conscious of animal rights and are turning towards vegetarian diets. The change in perception has also occurred due to the negative publicity. Scandals involving contaminated food have discouraged many consumers from buying meat.
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Strategic Marketing Communications for Sony Play Station 3 Marketing Essay
8 pages (2409 words) , Download 3 , Essay
Free
Integrated marketing communication is a marketing concept that requires that an organization applies a combination of different methods of promotion that are well-coordinated so that they can comprehensively enable the organization to realize its marketing objectives (Arifin, 2012:147).
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Marketing - Consumers of Nonalcoholic Drinks Marketing Assignment
5 pages (1394 words) , Download 2 , Assignment
Free
Fast food consumers prefer smaller packages such as half a liter. The manufacturers of such drinks including the two have therefore diversified their packaging thereby capturing both markets in a bid to increase their market share. The trend has succeeded thereby facilitating the two companies’ large international market shares.
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Groupon's Inventiveness in Starting New Markets Marketing Essay
6 pages (1643 words) , Download 2 , Essay
Free
Started in November 2008, Groupon has become rapidly into an everyday bargains giant. The organization offers reduced blessing authentications to a mixed bag of neighborhood organizations, including restaurants, spas, and exercise centers. By October 2010, Groupon had extended to 250 significant markets, with about 35 million enrolled clients.
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Development of the Chinese Money Market and Its Critical Issues for Future Development Marketing Essay
11 pages (3382 words) , Download 2 , Essay
Free
China has been undergoing changes in the money market and interest rate regimes, ever since the beginning of the reforms period in the late 70s. Since then, there has been a growing emphasis on the development of short-term nationally integrated money markets. The rationale behind this liberalization regime was to improve the effectiveness of the money markets.
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Canadas Retail Sector Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The author of the essay casts light upon the the difficulties the retail sector of Canada experiences. In spite of existance of a fall in demand in the year of 2009, sales increased by 17% in 2012. However, the total retail sales in 2013 amounted to 482 billion, which was slightly below the predicted sales of $483 billion.
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Evaluating the Performance of Starbucks Marketing Essay
6 pages (1596 words) , Download 2 , Essay
Free
History is full of inspirational true-life stories of great men, captains of industry, and great warriors of war who started from humble beginnings and rose to become iconic figures in the human race. One such story is of Howard Schultz. His is a really inspirational story of how people can go from rags to riches. His name is proudly associated with the famous coffee retail outlet called Starbucks.
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Discussing a New Coffee Branding Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Nothing amuses and attracts consumers more than something being given free about the new product. Those who will not taste the coffee on-spot will take sachets and try them at their homes. This will assure them that there is something good for the product that the company is giving the people a free chance to try it.
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Aesthetic Consumption Everyday Life Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper illustrates that a lot of researches are been conducted on the effects of commercial stability on increase in aesthetic. Aesthetic in this context refers to the everyday jewelry, modern fashion, and textiles among other elements of beauty. We live in a generation where personal care is awarded more resources just as the traditional basic human needs like food, shelter, and clothing.
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The Role of Celebrity Endorsement in Marketing Communication Marketing Literature review
7 pages (2304 words) , Download 2 , Literature review
Free
The endorsement of the products and services by celebrities has created a positive impression among the customer groups that the company is a growing business. The customers take informed decisions by researching the products offered by the competitors in the market. The market players have adopted strategic marketing techniques.
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Advantages and Disadvantages of Topshop Company Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
The microenvironment is the immediate market environment and relates to the competitors, substitutes, buyers, and sellers that influence a business. It is evaluated through Porter’s 5-force model. The macroenvironment takes into account the socio-economic, political and technological facets of the market. It is examined through the PEST analysis.
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Consumer Privacy (Marketing Planning and Strategy) 2 Marketing Assignment
1 pages (250 words) , Download 7 , Assignment
Free
transfer of private data electronically passes through electronic paths, each of which creates a chance for computer “hacking” or misdirection acts. Most often, the organization or person transmitting this data, redirecting it, receiving the information, and keeping it is
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Analysis of Dyson Private Limited Company in Conjunction to Competitors and Working Environment Marketing Essay
10 pages (2713 words) , Download 2 , Essay
Free
Dyson Private Ltd.’s main internal strengths are its human resource company, which consists of a highly professional fleet of engineers and scientists including Sir James Dyson himself. Secondly, the company has an edge as a result of the cost-saving which was achieved when the operations such as an introduction of a manufacturing assembly being established in Malaysia.
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Individual Market Research Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
The author states that according to statistics, it is of no offense to conclude that in most cases youth and teenagers usually strive to be associated with the latest technology in existence. That is why; most of these groups of people are doing a lot of research on their own, concerning the best phone in the market today.  
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PESTEL Analysis Marketing Essay
1 pages (390 words) , Download 3 , Essay
Free
PESTLE is an acronym that stands for six external factors affecting your business: political, economic, sociological, technological, legal, and environmental. Each of these can have a profound effect on your business and varying implications, for example, in terms of duration of impact - short term or long term.
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Need of a Salesperson to Push Products Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Poon and Fatt (2000) define a salesperson as an individual whose duty is to sell products and services to willing and able entities in return for money and other compensation. Sales can take place through direct sales, Pro-forma sales, and agency-based sales. It may also take place through indirect methods or vending machines.
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International Publicity: Concepts and Applications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
A salesperson is always required to push products across a channel. If this salesperson does not do it well, then there are problems which need to be solved. This is so sad because a salesperson has the task of representing a product as a human figure and s/he is essentially the custodian behind it.
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Significance of a Salesperson to Push Products Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the paper selling is the regarded as the final stage of marketing that also comprises of promotion, pricing, product, and positioning. Since the marketing department ensures that it meets the firm’s goals of improving the desirability and value to the customer and increasing the number of interactions between the firm and potential customers. 
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The Key Aspects of Marketing and Sales Professionals Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
As the demand for different commodities increases in the local and in the international markets as a result of an increase in population, firms have come up with different strategies to market their products. On their part, sales executives aim at creating a strong positive relationship with their clients in order to ensure repeat purchases. 
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Fashion marketing Prada and Zara Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
This essay discovers the Prada and Zara fashion marketing. The company has invested heavily in marketing its products, popularizing them to the level of being the choice of the Royal family who prefer the design of the Savoy Coat of arms. Prada has a rich history in fashion marketing and embodies the latest strategies in its ventures.
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Analysis of Marketing by Ogden Marketing Essay
2 pages (644 words) , Download 3 , Essay
Free
The readers of Mother Earth News and Utne Reader are basically the ones living in rural areas who want to have a healthy lifestyle and have a special tendency towards nature. Motorcycle Classics is devotedly read by young, and old-aged people who are true motorcycle enthusiasts and live the dream of collecting information about the great iron rider
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4Ps of Company GAP 360 Marketing Essay
4 pages (1202 words) , Download 2 , Essay
Free
The company GAP 360 is into providing tourism packages to people especially into adventure tourism. The company GAP 360 has in total of 360 packages and it covers New Zealand tours, road trips in America, Fijian Fun, and adventures in Asia. All of these five trips include the best of facilities and cover most of the tourism and adventures places (Habiyaremye and Miller, 2013, pp.6-7).
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Analysis of Goldman Sachs Activity Marketing Case Study
12 pages (3597 words) , Download 3 , Case Study
Free
The company enjoys the market with only a few competitors to worry about because of the government policies that companies are required to meet before being given the go-ahead to operate. Moreover, globalization has led to the use of highly sophisticated technology which is not readily available in the market.
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The Mobile Payment Technology in Australia Marketing Research Paper
6 pages (1765 words) , Download 3 , Research Paper
Free
The innovation adoption theory explains the reason, process and the rate at which the innovative applications are adopted in societies. Innovative applications like m-payment services are not adopted by all the customers at the same point in time. The users who have pioneered the implementation of them-payment services are the innovators.
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Recession Effects on Consumer Purchasing in the UK Computer Industry Marketing Research Proposal
6 pages (1849 words) , Download 3 , Research Proposal
Free
The economic recession of 2008/2009 originated from the mortgage markets after financial institutions offered mortgages to those who had no ability to afford them. There was a collapse of the property market, which quickly spread to other financial systems and economic markets, resulting in a global recession that still affects the UK markets today.
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The Lean Sustainable Supply Chain - Vodafone Marketing Case Study
7 pages (1865 words) , Download 3 , Case Study
Free
Individual objectives, financial and programme reporting, annual team work plan, and annual budget are the four pillars of the strategic planning process of an organization (Rusinko, 2010). Strategic planning also plays an indispensable role in ensuring that all company individuals are working towards the same goal. 
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Customer Experience Marketing Essay
1 pages (296 words) , Download 3 , Essay
Free
Customer experience (CX) is everything related to a business that affects a customer's perception and feelings about it. Customer experience (CX) focuses on the relationship between a business and its customers. It includes every interaction, no matter how brief and even if it does not result in a purchase.
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Direct Marketing as a Tool to Eliminate Middlemen in the Promotion Process Marketing Essay
6 pages (1633 words) , Download 3 , Essay
Free
Overall corporate success hinges essentially on how effectively the marketing function of an organization is managed. This is due to the fact that marketing management provides vital means to interact with consumers, competitors, and society at large, and to influence the outcome of a business operation.
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The Quality of Service and the Determining Factor of the Success Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The proper explanation should be given to the customer on any enquiries they make. The service provider should inform the customer of all the advantages of the product and the other substitutes that the company is offering. No matter the kind of questions asked by the customer, the service provider should understand that the customer is always right.
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Marketing Strategies for Nonprofit Organizations Marketing Essay
9 pages (2345 words) , Download 2 , Essay
Free
The organization under study involves itself with supplying customized sporting kits to schools. These include games kits and shoes whereby it will take advantage of the available market in schools and specialized clubs. Marketing strategies employed by the firm embrace word of mouth by the salespersons, staff, and advertisements on billboards.
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How the Internal and External Environment Effect Hublots Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper illustrates that both internal and external factors contribute an important role in the general success of the organization. For instance, poor financial planning hinders marketing and the general product while without good rules and regulations in organization dealings, the company is deemed to fail.
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Importance of Digital Marketing and Market Segmentation Theory Marketing Research Paper
11 pages (3015 words) , Download 4 , Research Paper
Free
In today’s age, an essential desire of entrepreneurs is to increase their global presence. This is because; it might prove effective for the organization to increase its total sale and productivity in the market. However, it might be possible only if the organization or the entrepreneur tries to develop a good relationship with its target customers.
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Sex in Advertising Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The author states that the advertisers have been reminding the society that female body is valuable, and something that must be revealed. All beauty products in the market are accompanied by almost fully naked female bodies. Famous brands and celebrities also contribute to this sex-oriented marketing system.
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How Does Starbucks's Internal and External Environment Affect Marketing Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
The environment is the “playing field” or market reality in which a business operates.   Environment determines the kind of strategy that marketing will be using for the company to become successful in the market.  Accurately determining the environment is therefore critical to a company’s success or failure.
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Issues of Corporate Governance Marketing Essay
12 pages (3140 words) , Download 2 , Essay
Free
Corporate governance is the structure in which corporations are managed and directed. For a business to thrive properly corporate governance is essential. Good corporate governance gives accountability and creates trust among investors. Investors rely on company performances by viewing their reports and accounts to verify the standards of the business and its viability for investment.
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Analysis of the Activities of Dell Marketing Research Paper
8 pages (2331 words) , Download 3 , Research Paper
Free
A preference of a customer is a force that affects supply. A customer’s taste is a much-respected quality. Businesses always strive for their best to maintain the customer’s taste. Some factors can change the customers' taste for the product. Poor customer relations and service delivery can put off a customer’s preference for a given company.
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Integrated Marketing Communication Strategy for McDonalds Corporation Marketing Essay
5 pages (1624 words) , Download 2 , Essay
Free
During the contemporary period, it can be observed that there are two major factors that are changing the face of today’s marketing communications (Kotler and Armstrong, 2010). Marketers are shifting away from mass marketing and it can be seen that a leap in new information and technology development has resulted in the emergence of a host of information and communication tools.
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Beverage Industry and Corporate Social Responsibility Marketing Essay
2 pages (676 words) , Download 2 , Essay
Free
Corporate Social Responsibility (CSR) is considered one of the most important considerations by firms in this competitive arena. So is the case with a beverage company where several issues related to CSR confront them. The paper attempts to explore some of them that fall in the area of environment, human rights, labor relations and ethical business practices in stark contrast to corrupt business practices.
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Seeking a Marketing Manager Position with Aramco Marketing Resume/CV
1 pages (250 words) , Download 2 , Resume/CV
Free
Work Experience British Airways, Dammam, Saudi Arabia, Aug. 2006-Jun. 2010 Passenger Check-in Agent Managed traveler’s ticketing arrangements traveling within Saudi Arabia and abroad Managed passenger’s seating arrangements at gates. Assisted with company toll-free call service for passengers with flight issues and baggage relocation
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Weight Loss and Obesity Marketing Assignment
2 pages (624 words) , Download 2 , Assignment
Free
I would have to recognize the existence of a problem that requires to be solved, in this case, weight. Next will be the search process, which will entail research for appropriate services or products to satisfy the need. After coming up with what will satisfy my need, the next step would be to evaluate alternatives. This will be followed by an actual selection of the diet program to go on.
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Individual Supporting Contributions to Group Presentation on Rabobank Marketing Assignment
11 pages (3224 words) , Download 2 , Assignment
Free
It is clear that Rabobank remains a leader in the area of Corporate Social Responsibility and excels in sustainable entrepreneurship and banking in the world. Its main aim is to achieve an enduring balance between the social, ecological and economical objectives to improve the social prosperity of people everywhere.
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Influence of Age and Income on Consumer Behavior in Holiday Market Marketing Essay
6 pages (1822 words) , Download 2 , Essay
Free
The processes and activities that people undertake while choosing, purchasing, using, and or disposing of products aimed at generating satisfaction explain consumer behavior according to Belch. Consumer behavior as would be understood to imply the choices and decisions made while buying and consuming services and goods is a multifaceted discipline.
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Marketing Analysis Of Dairy Milk Oreo Chocolate In The United Kingdom Market Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
It is important to conduct a market research and finds a market niche or need to satisfy by providing the goods and services to the people (Zikmund & Babin 2013, p 1). A good market research provides the entrepreneur with the most viable idea and the best way of approaching the business.
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Current event synopsis 2 page Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
ticle, “After Debit Card Fraud, a Bank Feels Customers’ Frustration” by Ron Lieber, explores the impact of fraudulent transactions on customer welfare and/or satisfaction
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Public Relations, Publicity and Corporate Advertisement Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The customers are then asked to purchase the product. Normally, the prospects display some objections, which lead to a negotiation phase. Here, they struggle to overcome the objections and ‘close’ the sale. At this point, it is either the prospect complies and accepts the product usually after some battle. 
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You can choose a topic Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
essential strategies to win the competition from other companies and organizations providing the same product and services in the area as well as attract the target market. Marketing strategies involves the provision of promotions to major customers, media marketing strategies
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Fashion Marketing Management Marketing Speech or Presentation
1 pages (250 words) , Download 4 , Speech or Presentation
Free
This paper is a speech on Fashion Marketing Management. "This strategy is also aimed at creating awareness on the new fashions that the company is offering. I will outline the basics of the new social media marketing strategy to be used by the company in the coming years. It is good to get a glimpse of the new strategy".
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Market Plan and Strategy Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
It is the intention to provide medical guidance to those come Singapore for their health related issues. The company name is “Medical Tourism”. Company’s target market is Russia, Indonesia and
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Consumer behaviors case Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Some consumers also think that the green products are of a lower quality or do not keep the promise kept on keeping the environment safe. In the case of the Roper survey where 41% admitted to not purchasing products that are aimed at keeping the
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