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Aesthetic Consumption Everyday Life - Essay Example

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This research will find out the purposes of aesthetics in daily consumption routines as well as the experiences that come with the practice, Furthermore; it digs more on consumers’ addiction to the aesthetics. However, more focus is on jewelry as an element of aesthetic…
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Aesthetic Consumption Everyday Life
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Download file to see previous pages The researcher states that we have seen various professionals, more so women creating at least thirty or more minutes to drive out of their workplaces and attend their favorite beauty avenues, and this comprises of salons, jewelry outlets, massage centers and fashion houses among others to keep their beauty or aesthetics at the peak Furthermore, magazines and articles on modern aesthetics are rated to be the most read and this is a clear indication of the modern generation’s dedication to fashion, textile, and jewelry among aesthetic elements. These factors have driven consumer researchers to dig more into the daily consumption of aesthetic elements with regard to today’s economy. There are four basic theories associated with various types of jewelry consumers and these are the traditional, the pragmatic, the minimalist and the critical or allegorical aesthetic consumers. The traditional aesthetic consumers are those who believe that jewels were designed and made for their own sake. The jewel is more of intrinsic value than instrumental as other people may see it. These are the people who do not care whether the nose ring was made a decade ago; the most important thing is that they have the ring. The critical jewelry consumers are those are ever updated on the trending or the most recent jewels. They are the ones who do not want to go to a social avenue and realize they do not have the new “Gucci bracelet diamond” that would automatically ruin their confidence. Critical jewelry consumers would end up spending their entire savings just to have that modern diamond chain to dominate a certain social group. Their main motive is to remain on the top and seen as an icon. Majority of critical jewelry consumers like musicians, actors, comedians, athletes, Media personalities and designers among others people who demand the public attention. ...Download file to see next pagesRead More
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