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Public Relations, Publicity and Corporate Advertisement - Term Paper Example

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This paper "Public Relations, Publicity and Corporate Advertisement" focuses on the products that require promotion; prompting a particular reaction from the target group that would call for a sales presentation opportunity. …
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Public Relations, Publicity and Corporate Advertisement
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During product promotion, it is the duty of a salesperson to promote the products. The salesperson will employ various methods of promoting the products. These methods may include creating of trade shows that will demonstrate the product to attract distributors. They may also visit retailers to persuade them to stock their products. The salespeople will use all means to force the products into the market.
The salespeople will also take charge of the presentation. They will talk about the product and give every detail concerning the product. During the presentation, the salesperson will convince the customers of the goodness of the product. Salesperson skills are required maximally during this phase.
A salesperson is then required to propose the product to the consumer. He will inform them of the cost and the payment terms. The salesperson’s skills are required in convincing the customer that the cost stated is fit for the product.
Objections usually arise, and therefore a salesperson is required in overcoming these objections. The objections that arise usually revolve around time and money. The customers do the request for time, to go and assess other alternative products. It will need a salesperson to convince them otherwise. Arguments about money are common since they do advocate for the price reduction. These reductions may come to a point that the business doesn’t make the profit. A salesperson is required during the negotiations to ensure that the products are purchased at the satisfaction of both parties. As also explained above, some customers accept the product, usually after a battle. During this battle, a salesperson is required to convince the customer to a point where he accepts the product. (Champy 2010)
As a sales professional, a lot is expected for the ability and sales performance to exceed one's quota or higher personal goals that one has set for him.   ...Download file to see next pagesRead More
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