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The Problems Companies Face while Becoming Multinational - Research Paper Example

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The author of the present research paper "The Problems Companies Face while Becoming Multinational" brings out that it is being rightly observed by the business fraternity of today that the only constant thing of today’s world is the word ‘change’ itself…
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The Problems Companies Face while Becoming Multinational
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Download file to see previous pages Almost all of the desired products of the customers are within the few clicks of the computer mouse. The companies of today are operating in numerous countries and nations. Not only, such companies have relations of trade with many countries but also the productions and the operations of the companies are also distributed in more than one country; which makes them truly multinational company. Being multinational in nature, the company faces increased challenges and opportunities. As opportunities, the corporate no longer depend upon the single economy and therefore can mitigate the risk of losing the market in case the only focused economy would have collapsed. But being multinational also have its own challenges as the company would be exposed to various countries which would invariably mean that the desire and the aspirations of the customers would differ significantly not to say about the level of income and the purchasing power, but also the culture of the people. All these factors mean that there should be significant and honest try for the companies to be able to connect itself with the populace of the counties. This calls for increased concentration towards the communication strategies of the companies. Among the various methods of communication, public relations hold the utmost importance.
Previously known as the British Petroleum Plc, BP is one of the largest companies in the world. The company is based at Westminster of England is one of the most efficient energy producers of the world. Founded in the year of 1909 and has been into the into the industry for more than 100 years now, the company has glorious past. BP is listed with the London Stock Exchange and is one of the major constituents of the FTSE 100 Index. The company is believed to be the largest private sector energy company of the world (after the merger of British Petroleum, Amoco and ARCO) and is also one of the important members of the “supermajor” of the vertically integrated oil, petroleum, and natural gas companies. ...Download file to see next pagesRead More
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