4Ps of Company GAP 360 - Essay Example

4P’s of GAP 360 Contents Contents 2 Product 3 Price 4 Place 5 Promotion 5 References 7 Product The company GAP 360 is into providing tourism packagesto people especially into adventure tourism. The company has in total of 360 packages and it covers New Zealand tours, road trips in America, Fijian Fun and adventures in Asia. All of these five trips includes the best of facilities and covers most of the tourism and adventures places (Habiyaremye and Miller, 2013, pp.6-7). The company also gives benefit to the customers to design their travel plan on their own and based on which the price are been set based on the tour plan. In the service the company not only provides service by providing tour plans but also does provides many other services to make the trip of the customers very pleasant and also to satisfy the customer’s needs and wishes (Hoffmann, 2008, pp.87-96). The various other services that the company offers to the customers are like providing good accommodations, good transport facilities etc. which are comfortable and also affordable for the customers. It also provides complementary meals to its customer’s on the trip like on Monday it provides a welcome dinner and a drink, on Tuesday it provides the Lunch in the same way different other meals on different days of the weak on the trip to Australia (Leader and Kyritsis, 1994, pp. 94-103). The company’s biggest competitive advantage over other companies is that it provides tour packages in a varied forms and it has the flexibility to change its plans as per the customers’ demands as a result of which the customers get lots of advantage in planning their trips based on their budget and also preference of location. Price Price plays a big role in this competitive market environment, with huge number of competitors existing in every industry customers have lots of options to choose among the various companies and products available in the market. The price set by the Gap 360 for various trips are basically customised one’s apart from that some of the cost for various trips are been listed below. 12 Months Option 1: Fiji - Australia – Thailand- New Zealand - USA (San Francisco to LA) £3,699.00 12 Months Option 2: Thailand - Bali - Australia - New Zealand - Fiji - USA (San Francisco to LA) £4,249.00 12 Months Option 3: Thailand - Laos - Australia - New Zealand - Fiji - USA (San Francisco to LA) £4,289.00 12 Months Option 4: Thailand - Australia - New Zealand - Fiji - USA (San Francisco to New York) £4,799.00 12 Months Option 5: Cambodia - Fiji - Vietnam - Thailand - Laos - Australia - New Zealand - USA (San Francisco to LA) £5,249.00 Source: Global 360. 2014 Looking at the price ranges with the plans given by the company to the customers they are really very reasonable and affordable for the customers. This price of the plans encourages customers to come and take the services from Gap 360. The customer also gets profit by customising their tour plans as per their budget as a result of which it allows the customer to get their wish fulfilled and also this helps the company to achieve full customer satisfaction and also a good brand name in the market (Gap 360, 2014). Place The location at which the company is been opened and the type of visibility it has to customers is very important as because the customers like to access to those services which are readily accessible and also easily available to them. Gap 360 is located in a perfect location in Kent in Australia where it has a good visibility to all the people (Brink and Berndt, 2008, pp.113-117). The company also has its service chains through various restaurants and in various places at different places in the world from where customers from other places can also come to know about the company and its services and benefits (Wenderoth, 2009, pp. 96-104). The company headquarters is located in the Royal Tunbridge Wells in the high-street right on the side of the main-street, the location gives it a lot of competitive advantage over the other competitors present as this location is in the main street and is very easily accessible for all the customers and with this kind of visibility it helps the customer to go in the company and look out for their offers and plans before going in to other companies as a result the footfalls in the company increases to a great extent (Pride, and Ferrell, 2011, pp. 45-52). Adding to it in the tourism company the customers go to the product thus the places which are been selected in the tour plans are very much crucial. In Gap 360, the companies has its tour plans in all the major location in the world covering all the major locations and with all the main cites to be visited in those locations (Wright, 2006, pp. 76-85). Thus it gives a lot of opportunity to the customers to choose from a number of options for a good and happy tour. Promotion Promotion is a method of showing the company’s product to the market and also to communicate the right message to its customers in the best possible way. The major purpose of promotion is to communicate the company’s message to the customers in the correct way so that the customers can get the right message and understand it in the right way (Kotler, 2008, pp. 134-137). Gap 360 as got its promotion activities using a variety of platforms to reach the customers across the world and for creating a good brand image in the mind of the customers. The company has conducted various events in the country as well as across the globe to create awareness among the customers about the company and its services. It looks to come up with various offers and uses print media like newspapers, magazines, brochures for promoting the offers in the market and create a competitive advantage. The company also looks to show interest in social media marketing by conducting events to attract customers in facebook and twitter (Harrison, 2003, pp. 98-105). It has around 16800 likes in facebook. The company looks to focus a lot over its promotion policies to create a good market image and capture a good portion of the market share. References Brink, A and Berndt, A. 2008. Relationship Marketing and Customer Relationship Management. Lansdowne: Juta and Company Ltd. Gap 360. 2014. Overview. [online]. Available at: http://www.gap360.com/work-in-australia. [Accessed on 11 March 2014]. Habiyaremye,J and Miller,J. 2013. Market Segmentation and 4 Ps. Germany: GRIN Verlag. Harrison, J. 2003. Strategic Managements of Resources And Relationship. New York: Leyh Publishing. Hoffmann,S. 2008. Are the 4 Ps of International Marketing of Equal Importance to All Firms? What Factors Might Cause Some to More Or Less Important Than Others?. Germany: GRIN Verlag. Kotler,P. 2008. Principles of Marketing. Essex: Personal Education Limited. Leader,W and Kyritsis,N. 1994. Fundamentals of Marketing. London: Nelson Thornes. Pride, W. and Ferrell, O. 2011. Marketing. Stamford: Cengage Learning. Wenderoth, M. 2009. Particularities in the Marketing Mix for Service Operations, Berlin: GRIN Verlag. Wright, R. 2006. Consumer Behaviour. Stamford: Cengage Learning. Read More