Florida Christian School 4Ps - Assignment Example

The institution is well-equipped with facilities and equipment that help learners acquire appropriate academic information. Other services offered at this institution, include a sports environment, competing courses, and curriculum for K3 through 5th grade, a high school curriculum, discovery programs, and college guidance among others. Florida Christian School is located at 4200 SW 89th Ave. It provides Christian-based academic skills and knowledge of Miami and other Christian communities across the country.

The school formulates a payment structure and competitive fees that best suits the community around Miami. The pricing strategy applied by the institution attracts many parents to offer their children to this institution. To enhance its competitive advantage in an academic institution, Florida offers a multiple-child discount for additional siblings enrolled in the institution who live in the same household. In this perspective, a 10 percent discount is provided for each second child enrolled 20 percent reduction for the third child, and a 30 percent reduction of fee payment to the fourth child. On the other hand, the institution provides an annual plan that offers a 6 percent reduction of the annual fee if payment is made in full by June 1st.

The institution is very innovative in establishing promotional activities that increase the institution’s brand name in the community and across the country. In this respect, the institution created a website link that is easily accessible to potential international students and parents. On the other hand, the institution produces periodic journals distributed to parents and other stakeholders. In an attempt to reach more communities, the institution selected a unique color matching its uniform with the institution logo and other relevant information on it.

Concisely, the institution is well-positioned in the market to attract parents and gain a competitive advantage. Its main core competence in providing Christian-based education and pocket-friendly fee structure enables it to gain a competitive position and negotiation power in the market.