SWOT Analysis assignment - Case Study Example

Marketing SWOT Analysis assignment Introduction This report is containing the SWOT analysis of 3 of the major smart phone providers ly, Apple Inc., Samsung, and HTC which will reflect the overall market scenario and the insights of these companies.SWOT Analysis A SWOT analysis is an organized arranging strategy used to assess the qualities, shortcomings, chances, and dangers included in a task or in a business wander. A SWOT analysis could be done for an item, place, industry or individual. It includes tagging the goal of the business wander or extend and distinguishing the inner and outside variables that are positive and unfavorable to accomplishing that target.

StrengthAppleSamsungHTCa more open stage permits a more business applicationmany diverse alternative for handsetsextensive customization of the client interface that best suits the client WeaknessAppleSamsungHTCmore inclined to security dangers and malevolent applications because of the distinctive handsets and client interfaces, the client experience will be conflicting a regulated and shut stage doesnt permit the simple utilization of organizations particular applications ThreatsAppleSamsungHTCbad usage of a specific cell phone stagesmart telephones have a taking in bend and may not be easy to understand to potential clients OpportunitiesHere is the glimpse of distributed market shares of different manufacturers.

(The following graph clearly depicts the uprising trend of smart phone industry.)communication- being that these gadgets are completely web competent, One would have the capacity to unite with momentum clients and customers flawlesslyusers will have a full contact chief, datebook, GPS, and email framework right in the palm of their hand can achieve another extent of clients We have selected 3 of the most popular smart phones companies that is, Apple, Samsung and HTC. They are the major players in the recent smart phone market.

Consistent with outline, The Galaxy S3s polished, bended figure and sleek looks edge it over the HTC One X. The old configuration of the Iphone 4s didnt generally stand a shot. As for the screen particular The Galaxy S2 set the stage for astounding colour and vibrancy and the S3 takes that and includes additional land. The HTC One Xs screen is superb, yet preparation issues make it miss the top spot. In the event that we are speaking about electric storage device longevity, the HTC One X offers a somewhat nippier processor than the Galaxy S3.

On paper, at any rate, it dominates the competition. Concurring to the polaroid specifications, iphone 4s. The rich, even tone gave by the 4s puts it somewhat in front of the One X. We havent had the ability to appropriately test the S3s Polaroid yet on paper in any event, It isnt putting forth any significant upgrades over the S2. Without having not less than a couple of hours to play around with the S3 , it’s challenging to know exactly how accommodating its additional programming characteristics will be.

Were quick to perceive how the new Touchwiz contrasts with Sense 4.0, however were still enormous devotees of ios straightforwardness.Conclusion and RecommendationsThe study has found that Apple is the ruler of the market at present. As the CEO of this company the Analysis of this vertical it is recommended that the company should focus more on its strengths and leverage on available market opportunities. Some of the options available at present include diversification of products as well as geographical diversification into emerging economies; increase market share by adopting to low pricing strategies.

Apple Inc. has found High demand of iPad mini and iPhone 5, and with the launch of iTV, a higher market penetration can be observed in the near future. A Strong growth of mobile advertising market and increasing demand for cloud based services will increase its overall market share accordingly.ReferenceJohnston, C. (2011). Samsung sees 300% growth in smartphone market share. Retrieved fromhttp://arstechnica.com/gadgets/2011/07/2011-will-hit-420-million-smartphone-sales-samsung-hits-433-percent-growthsamsung-sees-300-growth-in-smartphone-market-share/.