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Constructing a Sales Plan - Essay Example

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Summary
Ontela’s PicDeck is a one of a kind picture transfer facility that eliminates the hectic process of connecting one’s phone to the PC through a wire in order to use them…
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Constructing a Sales Plan

Download file to see previous pages... Known to bridge the gap between a mobile phone and a PC, the technology is aimed at being pre-programmed into smart phones in collaboration with the manufacturers (A, 2013). Thus, the first step of the sales plan would be to pitch these cellphone manufacturers the utility of picdeck and how it can help them boost sales.
After the segment and target market has been identified, a Sales Plan has to be derived to give direction to the overall marketing plan. A sales plan identifies the mediums, through which sales can be generated, the volume of sales that has to be achieved in specified period of time and other sales related details that enable the organization, Ontella in our case, to communicate these to the sales staff. Effective communications of these sales objectives provide clarity to the people regarding the aims of their efforts, in turn increasing the chances of success.
In the smart age of today, speed and efficiency has become the core need of every human being. With the advent of camera phones, the transfer of pictures and videos has become a routine rather than a trend. Whether it is a teenage girl showing off her freshly brought dress to her best friend or a real estate agent showing the client an interior of the house, pictures have become the new and clearer form of communication. Currently requiring the use of a data cable or an internet facility to transfer pictures, PicDeck offers superior customer value through making this transfer wireless, easy and instantaneous. This market gap between customer expectation and satisfaction was identified by Ontella in order to come up with PicDeck. For example, there is a middle aged mother of teenage children who uses a digital camera to capture and store memories from her children’s life may they be birthdays, award ceremony, first bike ride etc. this woman finds gadgets a hassle and seeks ...Download file to see next pagesRead More
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