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Sales Development and Merchandising - Assignment Example

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This assignment will analyze and evaluate several strategies that are adopted and implemented by London Hilton Hotel. Hilton Hotel has some valuable and advanced modern-day services and amenities. The organization has divided its product and service portfolio into several contexts…
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Sales Development and Merchandising
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Download file to see previous pages This hotel is located in W1K London 1BE. It is one of the leading hotels within the UK hotel industry. The hotel was formed in the year 1963. Management of Hilton Hotels actually run the business operation of this hotel. This assignment will analyze and evaluate several strategies that are adopted and implemented by London Hilton Hotel.
UK hotel industry is becoming highly competitive as several leading organizations within this industry are trying to implement unique product and service operation strategies in order to gain potential competitive advantages. Similar to other luxurious hotels across the globe, Hilton Hotel also has some valuable and advanced modern-day services and amenities. The organization has divided its product and service portfolio into several contexts, such as family’s convenience and comfort, business convenience, individual convenience and comfort, individual reaction and fitness convenience, and accessibility needs.
Large and unique meeting rooms, availability of conferencing services, business center, availability of audio-visual instruments and access to strong wireless networks enhances business convenience. On the other hand, presence of big lounge, effective room service facility, safety deposit box, spa, cribs, high chairs and foreign currency exchange facility enhances comfort and convenience of both individuals and other family members. Last but not the least; grab bathroom bars, roll-in-shower, audible alarms in elevators and other amenities help the management of the organization to meet the accessibility needs of target customers (Hilton, 2013, p.1). The management of Hilton Hotel effectively focuses on these product and service mix in order to enhance sales and profit growth rate. Availability of both business meetings and family gathering amenities and service process helps the management of the hotel to attract both business executives and other individuals to visit the hotel. ...Download file to see next pages Read More
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