Principles of Persuasion - Assignment Example

Principle of Persuasion Being Used in Different Incidence Principles of Persuasion There are 6 principles of persuasion each designed to influence peoples attitudes and behavior. These include reciprocity, commitment and consistency, social proof, authority, liking and scarcity.2. Jim Jones founded the People’s Temple through which he influenced the mass suicide committed by 900 of his followers by consuming a grape drink laced with cyanide. Jim Jones posed as an authority figure, being a leader of the cult and his followers were obedient to most of his commands.

Authority was noticeable as the principle of persuasion in this scenario.3. In Phoenix, Arizona, from the rationales offered to the hotel guests for reusing towels, most guests are likely to reuse the towels in order to join fellow citizens in reusing the towels. Social proof as a persuasion principle allows an individual base their decision on what most people are doing, and concluding that it is okay based on this.4. 100% of the voters agreed to vote as reciprocity of the efforts taken up to contact them and give them information on how to vote.5. Humans tend to find things more attractive when the availability is limited.

It is the idea of not being able to get the cookies or thrill of forbidden relationships that makes an individual more attracted to it.6. The pedestrians followed the man into traffic against the law and against the traffic lights because he wore a suit. Society associates things like how we dress or job titles with authority and are more likely to obey and follow the authority.7. People in the racetrack are more confident after placing a bet on the horse’s chances of winning because their minds register commitment.

After placing a bet on a particular horse they commit to going through with the horse to the end of the race.Individuals are likely to be swayed by people they like. The man’s fiancée registered an unintended consequence because she did not like Forest National Park or the management.