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Mini Paper - Essay Example

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It is the art of changing a person’s attitude towards something. According to Dr. Robert Cialdini, there are six principles of persuasion. They are namely reciprocity, liking, authority, social proof, consistency,…
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Download file to see previous pages This feeling not only compels us to give back, but also makes us want to be least indebted to others. This principle applies in interpersonal relationships where people feel obliged to each other. One good instance is that between a seller and buyer.
Before putting this principle into application, you need to ask yourself two basic questions. First, do your customers feel like you are giving them something of good quality? Secondly, how do you let your customers know the most beneficial way of thanking you for whatever things you provide? These two questions can help you develop strong marketing ideas.
When applying this principle, you need to take extra caution- this principle can easily be used to mislead or deceive people. Such instances include when selling product at prices that are unfair, or when intending to exert undue influence on people. Honesty must also be maintained, trying to persuade people into doing things that are wrong is manipulative as well as unethical.
Always be the first person to give; do this without the perception of getting something in return. Offers include discounts, bonus points or something that is specially offered to the customer alone, and not the public. Your gift should come first ahead of the buyers’. To make this principle more effective, you can give another offer when the sale has been made to earn mutual friendship with the customer.
Try to offer your customers ways of showing their support. This can be achieved by informing them on the various means of contributing to your business growth. Examples include, “kindly tell your friends about us...etc. Certain companies have gone as far as opening blogs and web forums where happy customers rate and post their experiences with your business.
Be the final giver: in the first instance, you gave an incentive and the customer gave you business. You therefore need to give the ...Download file to see next pagesRead More
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