The Innovation of Google Glasses - Essay Example

Google Glass has managed to release the Beta version to its users. This version is effective since it has a user practice that works easily under voice commands and touch. Based on the demand-pull inflation, Google glass has received strong consumer demand due to its efficiency. Users are highly purchasing Google Glass, and its sales have increased inevitably. This has improved the economy of Google Glass making it have the attention of many users all over the world.

In conclusion, according to the Ansoff strategy, the company has to undertake various steps to make sure that the consumers are aware of the product in the mark. When Google glass products are introduced market penetration is important since it captures the attention of customers from other products. This results in market development where different consumers are targeted for Google glass products. When the products develop, the manufacturers of Google glass have the advantage of producing new products since the consumers are aware. Through these strategies, the product will become diversified and the manufacturing firm is at a lower risk of losing the market to its competitors.