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Marketing Essays

Result for Subject Marketing:
19914 essays
Industrial Robots Marketing Essay
2 pages (635 words) , Download 2 , Essay
Free
Robots have been the focal point of many Hollywood stories and recently, many news stories as well, thus increasing the widespread concern about robots that within a few decades, they would take over the industrial sectors thus creating a new wave of unemployment, poverty, and hunger that would only lead to destruction and chaos.
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The finest one-stop shop for ambulance vehicle Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author explains that the proponent will provide medical supplies such as oxygen, first aid kit, other life-saving devices, beddings, hydraulics, and other relevant medical equipments for emergency purposes. In cases when the clients would want customized medical equipments such as beddings, the business would substantially design them.
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Using Digital Marketing and Outdoor Advertising in Saudi Arabia Marketing Essay
7 pages (2166 words) , Download 4 , Essay
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The methodology will apply sampling, to determine the businesses to be studied. It will. It will entail the division of the study area into two segments Medina and Riyadh. Therefore, the data will be collected in two stages; the first stage will be in (MCCI) where almost all SMEs in Medina will be there and only the elite SMEs will be involved.
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Importance of Implementing a Customer Service System Marketing Assignment
1 pages (299 words) , Download 3 , Assignment
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Customer relationship management systems will be used to manage customer relationships and they are used to manage business contacts, client contacts, and sales leads, which are paramount in ensuring that business customer data that ascertains that the business provides services that the customer wants and provide better services to the customer.  
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Individual Assignment 10 Marketing Article
1 pages (250 words) , Download 2 , Article
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Some of the unethical practices in sales lead generation and nurturing include opportunism, dishonesty, breach of privacy and spamming (Solomon and Tuten 9). In addition to the above unethical behavior, another unethical behaviour of sales lead generation
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The Impact of Confucianism on Customer Behaviour and Perception of Western Brands Marketing Essay
13 pages (4172 words) , Download 2 , Essay
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As the author of the paper tells, the subject of numerous studies in western countries has always been concentrated on the consumers’ attitude towards western international brands. On the contrary, there have not been sufficient studies on Chinese consumer brands even though they seem to assume greater importance. 
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Allstar Brands Distribution Channel Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
The author states that the marketing management group consists of the brand manager, assistant brand manager, and a brand assistant. The responsibility of these is the development of the marketing strategy including any reformulation or line extension options. For the company to maintain its level of success, it ensures that it meets its goals.
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Case Analysis of Elie Saab Marketing Case Study
2 pages (593 words) , Download 2 , Case Study
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The fashion industry has numerous aggressive competitors. Luxury fashion has been a competitive market for many years as new entrants seek new and effective strategies in which they could introduce their products in the market. In the case of Elie Saab, her clothes were an exceptional inclusion in the market.
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Marketing and Advertising Image for Benetton Images Marketing Essay
9 pages (2300 words) , Download 3 , Essay
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Advertising entails methods or ways of communicating with the audiences or users of a product or a service with an intention of sending messages that will inform and influence the people to buy the product. Advertisements are commercial services that are paid for in various media centers and it requires a system that will ensure a large target group for the goal of advertisement to be realized.
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Strategic Management Competitiveness & Globalization Marketing Essay
1 pages (340 words) , Download 2 , Essay
Free
With that, the multinational commercial world nears its end and so does the multinational corporation (Levitt, 1983). There is a ring of truth is he foreshadow as the business world today is characterized by tumultuous developments. The Ford Company is an example of companies that have proven Levitt’s prediction right.
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Designing of Mobile Social Media Marketing Research Proposal
7 pages (2629 words) , Download 2 , Research Proposal
Free
Key among such minority groups are students of Chinese descent. Chinese students constitute a large group of undergraduate students in society. They face myriad challenges owing to their nationality. Firstly, English is a second language to most such students a feature that makes communication difficult for them.
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Marketing Planning and Strategy (The Dark Side)1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
In addition, new firms marketing their products and services these days also attempt to create needs so that consumers have a reason to purchase. In short, marketing is able to satisfy the needs of existing consumers and to
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Various options hedging strategies Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
Ratio spread-This is an option strategy that has the aim of reducing risks associated with the movement of the price of the underlying asset with short and long positions offsetting. This strategy relies on the change of the price of the option that has been caused by changes in the underlying security’s price.
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Opportunities and Risk Concerning International Business Machines Marketing Assignment
2 pages (580 words) , Download 4 , Assignment
Free
IBM’s vision to move away from hardware and technology may provide both risk and opportunities to the company. However, the vision of the company is aimed at increasing its market relevance as well as increasing the profit made. The technology and hardware business has numerous competitors that require a lot of resources spent on promotion strategies.
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Metabical Marketing Admission/Application Essay
1 pages (250 words) , Download 4 , Admission/Application Essay
Free
The customers have to identify the BMI before employing the use of the prescription (Quelch 3). Market segmentation is dividing the market into different sections and finding out the
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Marketing Plan for Korra Dancewear Marketing Term Paper
9 pages (2434 words) , Download 2 , Term Paper
Free
Based in Canada, in Ontario city, the challenge is finding means to drum up interest in the new collection of dancewear created by the owner and is solely focused on the online channel, and our goal is to translate improved attention to greater revenues, all while working with constraints in funding.
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Customer experience Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
The shop has a high number of attendants. As a result, the customers will feel comfortable because they will not have to wait for long before being served. The music is cool therefore; the customers will not feel disturbed
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The World of Marketing Worksheet Marketing Essay
17 pages (4507 words) , Download 2 , Essay
Free
The company is still new in the market, being one of its kind. It works in collaboration with the Health Department since the effects of consumption of the drink have a curative effect. The existing remedies that cure hangovers include rehydration, non-steroidal drugs that are anti-inflammatory, tolfenamic acid, and opuntia ficus-indica.
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Different Brands of Luxurious Vehicles Marketing Research Paper
9 pages (2389 words) , Download 2 , Research Paper
Free
There are two models, ES 350 and several IS models, that were affected by an order questioning their floor mats, a move which paralyzed the sales of this model while parent company Toyota bore the brunt of negative publicity amid a product recall due to below-average quality production of their vehicles.
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Orange_Electronic_Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ation to clients concerning data supply, provision of wide range of information to meet the clients’ needs on technology and distribute the various demands to their clients. The company will focus on selling mobile phones, and other information communication technology
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Marketing /Lipitor Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
tarted gaining ground in the 1870s when the internet availed platforms like Yahoo Travel, Cheap Tickets, Expedia and Priceline to the clients to book for airlines, hotels, rent cars and reserve rooms. Since then, online booking has become popular as many people now have access
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Heartwood Vegan Restaurant: Communication Marketing Analysis Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Heartwood Restaurant uses a remarkable communication marketing to help in the establishment of brand awareness. They emphasize on the attribute of their products to translate information into perceptions and position itself in the larger food industry and market. It also practices communication marketing in helping retain the present customer base.
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Service Marketing, Objectives, Strategies and Planning Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Marketing objectives are no more a trivial subject for business entrepreneurs and advertising companies. Before launching a new product every company would design new promotional strategies to persuade their targeted consumers to buy their product. The major portion of their budget is being spent for the same purpose. 
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Marketing Plan for National Exhibition Centre Golf Show 2009 Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Reportedly, says one golf celebrity chose to promote various branded products at previous NEC Golf Shows, “I love coming up here every year. It’s just getting bigger and bigger every time and there are all sorts here”. The celebrity is attempting to indicate that the show continues to draw consumer interest.
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Market Inefficiency Marketing Essay
3 pages (809 words) , Download 3 , Essay
Free
The author of the paper states that this kind of inefficiency mostly occurs when stock prices do not shadow the available information about them. The glitch is termed as market inefficiency which can occur even if the individuals are unable to apply certain information that they have access to.
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Issues on Market Globalization Marketing Term Paper
7 pages (2269 words) , Download 2 , Term Paper
Free
The appearance and the development of the concept of globalization worldwide have been related to the need for governments and commercial firms to improve their position in the global market. Through the years different strategies have been employed for the achievement of the above target. Meetings are also held to help governments and firms to align their policies with the rules and the demands of globalization.
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Distribution Channels and Role of Advertising in Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Distribution channels are an important part of any organization’s business operations. They are the link between a seller and a buyer. Distribution channels cover two directions: the flow of goods and services to customers and the payment that is made for those goods and services.
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A SWOT Analysis of FedEx Marketing Case Study
2 pages (818 words) , Download 2 , Case Study
Free
Federal Express Company is an International courier company that deals with the delivery of goods worldwide. Desktop innovations, a small software company in Kitchener is a client of FedEx, and on this occasion, the company’s services were not sufficient for DI, and therefore its manager complained to the company about the nature of its services and her disappointment.
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Contemporary Problem with Sales Ethics Marketing Literature review
8 pages (2327 words) , Download 2 , Literature review
Free
A lapse of accountability and responsibility towards proper ethical and legal practices is observable in many well-reputed business organizations worldwide. All these events have resulted in the need for a greater amount of corporate responsibility and improved ethical practices to be followed in the business concerns (O. Ferrell, Fraedrich, & L. Ferrell, 2012, p.5).
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See inside Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The next step is to set out some long term goals that could span from 3-7 years then followed by the short term goals that span for a period of one year. When laying out a strategic outline plan, the main objective
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BDX Company Description Marketing Research Paper
8 pages (2200 words) , Download 3 , Research Paper
Free
The company is still too small and young for the turnover statistic to be very meaningful. Gary Blackie, Greg Martin, Bill Holman, Vera Fitzgerald, and Kerry Stein had been in the company since its inception 3.5 years ago. The only turnover in the company has been Sandy Bench and the eventual contracting with Deb.
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Employee Motivation, Morale, Recognition, Rewards, Retention Marketing Essay
1 pages (290 words) , Download 2 , Essay
Free
Consumer surveys such as the VALS allow marketers to study and analyze consumers in order to create products and services that they desire.  I took the VALS test to determine what type of consumer I am. The results of the VALS test stated that my primary type is an achiever and my secondary type is an innovator.
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The Strategy of Hornby Plc Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The firm has to implement a growth strategy this upcoming season to diversify its revenue stream. The company will penetrate ten new consumer markets utilizing an exporting strategy. The firm will implement an exporting strategy focused on capitalizing on the season boom that occurs every year on Christmas. The firm will target five Latin economies.
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Business and Financial Economics of Superior Grain Elevator Inc Marketing Essay
4 pages (1309 words) , Download 3 , Essay
Free
In this analysis, the simulation model for Superior Grain Elevator will be computed in order to assess the economic benefits which would be obtained by the building of the third wharf. The data show that the introduction or expansion of the operation into the third wharf will lead to a reduction in the time of ship arrival unlike when the company used the first and second wharves.
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Essential Operations Management and Service Encounter Analysis Marketing Essay
15 pages (3889 words) , Download 2 , Essay
Free
The purpose of shopping this particular retailer was due to the fact that is many locations around the London area provided ease of analysis as well as an interesting subject matter, electronics, for me to explore; while at the same time gathering information with regards to this particular project. 
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Marketing Basics of Marketing Mix Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
Free
Marketing Mix comprises four important aspects that are product, price, place, and promotion. The basic concept is to make the most appropriate product that has to be available at the right place at the right prices with the most suitable promotion. These elements are called variables because they differ from product to product. 
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W 6 Marketing A&S answers Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In the healthcare setting, both concepts of advertisement as communication tool and promotional tool are used. Between the two concepts however, an
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The impact of culture on consumer buying behaviour Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
From this research, it is clear that the world in which we live is moving towards globalization. Competition among the organizations is ever increasing in the ever-changing environment that we live in. Companies, in order to gain greater market share, must concentrate on the cultural factors that are prevalent in the target market.
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Marketing Strategy for Herborist in Malaysia Marketing Essay
8 pages (2286 words) , Download 2 , Essay
Free
Herborist is recognized as one of the most reputed Chinese personal care brands that tried to expand its market share and brand image in numerous other global markets such as Hong Kong, Europe, Paris, Malaysia, and many others. Among all these markets, Malaysia is recognized as the most prioritized market for Herborist.
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Economic Analysis of Alcoholism & Smoking in Canada Marketing Essay
3 pages (1034 words) , Download 3 , Essay
It is common knowledge that addiction and illness of alcoholism and smoking are prevailing on a great horizon in the west. However, the most upsetting fact is that this trend seems to grow rapidly with the passage of time, rather than declining as a climb in non-government organizations (NGOs) and government programs had been observed in creating awareness regarding the damages this addiction can cause.
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Reflection on Marketing Module Marketing Essay
9 pages (2582 words) , Download 8 , Essay
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The reflexive practice is a method whereby a student or future manager ensures continuous learning. It is through the process of reflection that a manager is able to examine the holistic factors that drive organizational success, ranging from the external market to operational strategy and even human emotions.
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Starbucks Coffee Company Marketing and Product Objectives Marketing Research Paper
4 pages (1121 words) , Download 2 , Research Paper
Free
It can be said that the marketing strategies that they used have been fruitful to them in a number of ways. The market strategies that they have used over the years include running at an initial loss while targeting more profits in the future. This strategy helps in enabling the company to get a tight grip on the market.
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Presentation over the Business Area Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Manchester city is renowned as a sports city, and this proposed business appeared quite lucrative for which the study was conducted. The researcher chose a quota sample and targeted the people who were in and around the university area for a questionnaire survey. The data obtained from such a survey was to supplement primary research for the study.
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Marketing Strategy and Recommendations on Yakult Drink Marketing Essay
2 pages (566 words) , Download 16 , Essay
Free
The demographic base that surrounds us is usually all age groups. The weakness of Yakult is that the lack of brand equity. Brand equity is a crucial element that must not be diminished.The customer-perceived value is a marketing and branding concept that correlates a link between the product and whether customers believe it can satisfy their needs.
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Marketing Mix: Product, Price, and Place Marketing Assignment
2 pages (553 words) , Download 3 , Assignment
Free
Netflix can be considered as one of the leading multinational online internet streaming Media that offers different online video streaming services. Organizations need to focus on an effective marketing mix strategy in order to develop an effective competitive edge. However, this presentation will discuss Netflix’s adopted and implemented marketing mix strategy.
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Brand communication Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The programs used for marketing ensure the attraction of new customers. In addition, they also ensure the maintenance of the existing customers. Net-A-Porter uses print advertisements to appreciate the available customers. This means
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Marketing Communication Plan for BMW Marketing Case Study
11 pages (2750 words) , Download 7 , Case Study
Free
With the IMC campaign, BMW planned to achieve increased sales, improved brand awareness, customer relationship and customer enquiries. At the stage of evaluating and control, the marketing manager will need to see whether the IMC program was functioning as planned and it was helping the company achieve the desired objectives.
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Ansoff Matrix of Marriott Hotel Marketing Essay
4 pages (1200 words) , Download 5 , Essay
Free
The company will set up 200 additional hotels across nations outside the United States. This growth can be attributed to the development and adoption of Ansoff’s matrix strategy. The Ansoff matrix is employed as a model for setting goals within the company. The company has adopted “market penetration, market development, and diversification” strategies.
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Choice Overload: Solution through Offering Less Choice Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that today, consumer decisions have increasingly become complex because the brands have proliferated and become similar and choices have expanded. Due to this expansion, consumers are expected to navigate the consumer landscape and use their rational decision-making skills and exploit the information-rich content.
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The Impact of Population Growth on Food Consumption, Economic Growth and Market Growth Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The population of the human species is in the exponential phase. It reached 7 billion as per the census carried out in October 2011 while it was 3.5 billion in 1967, indicating that in 44 years the population of the world has doubled. Essentially, food, water, clothing, and shelter are the basic requirements of humans.
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