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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing /Lipitor Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
tarted gaining ground in the 1870s when the internet availed platforms like Yahoo Travel, Cheap Tickets, Expedia and Priceline to the clients to book for airlines, hotels, rent cars and reserve rooms. Since then, online booking has become popular as many people now have access
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Heartwood Vegan Restaurant: Communication Marketing Analysis Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Heartwood Restaurant uses a remarkable communication marketing to help in the establishment of brand awareness. They emphasize on the attribute of their products to translate information into perceptions and position itself in the larger food industry and market. It also practices communication marketing in helping retain the present customer base.
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Service Marketing, Objectives, Strategies and Planning Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Marketing objectives are no more a trivial subject for business entrepreneurs and advertising companies. Before launching a new product every company would design new promotional strategies to persuade their targeted consumers to buy their product. The major portion of their budget is being spent for the same purpose. 
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Marketing Plan for National Exhibition Centre Golf Show 2009 Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Reportedly, says one golf celebrity chose to promote various branded products at previous NEC Golf Shows, “I love coming up here every year. It’s just getting bigger and bigger every time and there are all sorts here”. The celebrity is attempting to indicate that the show continues to draw consumer interest.
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Market Inefficiency Marketing Essay
3 pages (809 words) , Download 3 , Essay
Free
The author of the paper states that this kind of inefficiency mostly occurs when stock prices do not shadow the available information about them. The glitch is termed as market inefficiency which can occur even if the individuals are unable to apply certain information that they have access to.
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Issues on Market Globalization Marketing Term Paper
7 pages (2269 words) , Download 2 , Term Paper
Free
The appearance and the development of the concept of globalization worldwide have been related to the need for governments and commercial firms to improve their position in the global market. Through the years different strategies have been employed for the achievement of the above target. Meetings are also held to help governments and firms to align their policies with the rules and the demands of globalization.
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Distribution Channels and Role of Advertising in Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Distribution channels are an important part of any organization’s business operations. They are the link between a seller and a buyer. Distribution channels cover two directions: the flow of goods and services to customers and the payment that is made for those goods and services.
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A SWOT Analysis of FedEx Marketing Case Study
2 pages (818 words) , Download 2 , Case Study
Free
Federal Express Company is an International courier company that deals with the delivery of goods worldwide. Desktop innovations, a small software company in Kitchener is a client of FedEx, and on this occasion, the company’s services were not sufficient for DI, and therefore its manager complained to the company about the nature of its services and her disappointment.
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Contemporary Problem with Sales Ethics Marketing Literature review
8 pages (2327 words) , Download 2 , Literature review
Free
A lapse of accountability and responsibility towards proper ethical and legal practices is observable in many well-reputed business organizations worldwide. All these events have resulted in the need for a greater amount of corporate responsibility and improved ethical practices to be followed in the business concerns (O. Ferrell, Fraedrich, & L. Ferrell, 2012, p.5).
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See inside Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The next step is to set out some long term goals that could span from 3-7 years then followed by the short term goals that span for a period of one year. When laying out a strategic outline plan, the main objective
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BDX Company Description Marketing Research Paper
8 pages (2200 words) , Download 3 , Research Paper
Free
The company is still too small and young for the turnover statistic to be very meaningful. Gary Blackie, Greg Martin, Bill Holman, Vera Fitzgerald, and Kerry Stein had been in the company since its inception 3.5 years ago. The only turnover in the company has been Sandy Bench and the eventual contracting with Deb.
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Employee Motivation, Morale, Recognition, Rewards, Retention Marketing Essay
1 pages (290 words) , Download 2 , Essay
Free
Consumer surveys such as the VALS allow marketers to study and analyze consumers in order to create products and services that they desire.  I took the VALS test to determine what type of consumer I am. The results of the VALS test stated that my primary type is an achiever and my secondary type is an innovator.
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The Strategy of Hornby Plc Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The firm has to implement a growth strategy this upcoming season to diversify its revenue stream. The company will penetrate ten new consumer markets utilizing an exporting strategy. The firm will implement an exporting strategy focused on capitalizing on the season boom that occurs every year on Christmas. The firm will target five Latin economies.
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Business and Financial Economics of Superior Grain Elevator Inc Marketing Essay
4 pages (1309 words) , Download 3 , Essay
Free
In this analysis, the simulation model for Superior Grain Elevator will be computed in order to assess the economic benefits which would be obtained by the building of the third wharf. The data show that the introduction or expansion of the operation into the third wharf will lead to a reduction in the time of ship arrival unlike when the company used the first and second wharves.
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Essential Operations Management and Service Encounter Analysis Marketing Essay
15 pages (3889 words) , Download 2 , Essay
Free
The purpose of shopping this particular retailer was due to the fact that is many locations around the London area provided ease of analysis as well as an interesting subject matter, electronics, for me to explore; while at the same time gathering information with regards to this particular project. 
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Marketing Basics of Marketing Mix Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
Free
Marketing Mix comprises four important aspects that are product, price, place, and promotion. The basic concept is to make the most appropriate product that has to be available at the right place at the right prices with the most suitable promotion. These elements are called variables because they differ from product to product. 
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W 6 Marketing A&S answers Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In the healthcare setting, both concepts of advertisement as communication tool and promotional tool are used. Between the two concepts however, an
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The impact of culture on consumer buying behaviour Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
From this research, it is clear that the world in which we live is moving towards globalization. Competition among the organizations is ever increasing in the ever-changing environment that we live in. Companies, in order to gain greater market share, must concentrate on the cultural factors that are prevalent in the target market.
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Marketing Strategy for Herborist in Malaysia Marketing Essay
8 pages (2286 words) , Download 2 , Essay
Free
Herborist is recognized as one of the most reputed Chinese personal care brands that tried to expand its market share and brand image in numerous other global markets such as Hong Kong, Europe, Paris, Malaysia, and many others. Among all these markets, Malaysia is recognized as the most prioritized market for Herborist.
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Economic Analysis of Alcoholism & Smoking in Canada Marketing Essay
3 pages (1034 words) , Download 3 , Essay
It is common knowledge that addiction and illness of alcoholism and smoking are prevailing on a great horizon in the west. However, the most upsetting fact is that this trend seems to grow rapidly with the passage of time, rather than declining as a climb in non-government organizations (NGOs) and government programs had been observed in creating awareness regarding the damages this addiction can cause.
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Reflection on Marketing Module Marketing Essay
9 pages (2582 words) , Download 8 , Essay
Free
The reflexive practice is a method whereby a student or future manager ensures continuous learning. It is through the process of reflection that a manager is able to examine the holistic factors that drive organizational success, ranging from the external market to operational strategy and even human emotions.
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Starbucks Coffee Company Marketing and Product Objectives Marketing Research Paper
4 pages (1121 words) , Download 2 , Research Paper
Free
It can be said that the marketing strategies that they used have been fruitful to them in a number of ways. The market strategies that they have used over the years include running at an initial loss while targeting more profits in the future. This strategy helps in enabling the company to get a tight grip on the market.
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Presentation over the Business Area Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Manchester city is renowned as a sports city, and this proposed business appeared quite lucrative for which the study was conducted. The researcher chose a quota sample and targeted the people who were in and around the university area for a questionnaire survey. The data obtained from such a survey was to supplement primary research for the study.
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Marketing Strategy and Recommendations on Yakult Drink Marketing Essay
2 pages (566 words) , Download 16 , Essay
Free
The demographic base that surrounds us is usually all age groups. The weakness of Yakult is that the lack of brand equity. Brand equity is a crucial element that must not be diminished.The customer-perceived value is a marketing and branding concept that correlates a link between the product and whether customers believe it can satisfy their needs.
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Marketing Mix: Product, Price, and Place Marketing Assignment
2 pages (553 words) , Download 3 , Assignment
Free
Netflix can be considered as one of the leading multinational online internet streaming Media that offers different online video streaming services. Organizations need to focus on an effective marketing mix strategy in order to develop an effective competitive edge. However, this presentation will discuss Netflix’s adopted and implemented marketing mix strategy.
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Brand communication Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The programs used for marketing ensure the attraction of new customers. In addition, they also ensure the maintenance of the existing customers. Net-A-Porter uses print advertisements to appreciate the available customers. This means
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Marketing Communication Plan for BMW Marketing Case Study
11 pages (2750 words) , Download 7 , Case Study
Free
With the IMC campaign, BMW planned to achieve increased sales, improved brand awareness, customer relationship and customer enquiries. At the stage of evaluating and control, the marketing manager will need to see whether the IMC program was functioning as planned and it was helping the company achieve the desired objectives.
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Ansoff Matrix of Marriott Hotel Marketing Essay
4 pages (1200 words) , Download 5 , Essay
Free
The company will set up 200 additional hotels across nations outside the United States. This growth can be attributed to the development and adoption of Ansoff’s matrix strategy. The Ansoff matrix is employed as a model for setting goals within the company. The company has adopted “market penetration, market development, and diversification” strategies.
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Choice Overload: Solution through Offering Less Choice Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that today, consumer decisions have increasingly become complex because the brands have proliferated and become similar and choices have expanded. Due to this expansion, consumers are expected to navigate the consumer landscape and use their rational decision-making skills and exploit the information-rich content.
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The Impact of Population Growth on Food Consumption, Economic Growth and Market Growth Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The population of the human species is in the exponential phase. It reached 7 billion as per the census carried out in October 2011 while it was 3.5 billion in 1967, indicating that in 44 years the population of the world has doubled. Essentially, food, water, clothing, and shelter are the basic requirements of humans.
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Gecko Adventures Marketing Strategy Marketing Essay
7 pages (2016 words) , Download 6 , Essay
Free
The situational analysis is a collection of methods used by organizations in analyzing their micro and macro-environments, with the aim of understanding the business environment, customers, and capabilities. The number of trips taken in 2013 by UK residents remained below levels achieved prior to the economic recession, which has resulted from caution among consumers. 
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Company History and Overview of the Company Apple Marketing Research Paper
17 pages (4825 words) , Download 5 , Research Paper
Free
The marketing strategy of Apple Inc. is focused on delivering a high technological and high-value product to the consumers rather than average featured and competitive prices products. The organization provides less importance towards their digital promotional procedure. They only promote the newly arrived product ranges.
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Advertising Campaign of McDonald's: Communicative Aspect Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The leading position of McDonald’s chain of fast food restaurants on the world market is not determined but what it sells, moreover, this particular product itself has more of a negative influence on the public perception of the company. It is important how McDonald’s sells its junk food – including creating the company’s legend and style.
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R. Twining and Company Limited Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
In general terms, the market may be seen as a generally mature market in the product life cycle (Jobber, 2007). However, there are key areas for growth such
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Value Creation, Communication, and Evaluation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the main challenges is stiff competition from similar businesses in the market. Nevertheless, the organization competes favorably with its competitors and still maintains its market size. This is mainly by
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The Specific Scenario of British Petroleum Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
BP’s actions need to be seen in linkage with the theoretical context. The legitimacy theory says that the company behaves in line with the expectation of society. The stakeholder approach emphasizes the role of other stakeholders apart from shareholders and the nature of their relationship with the management.
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The Marketing Strategy by Nestle Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
The formula relied on mixing with water which created a problem for the women especially those who cannot access clean water. The effect of the contaminated water was the death of infants which was blamed on the nestle product leading to the ban of the product in the country and in parts of Europe.
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Sony: The Gaming and Console Industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s, with the world economies shifting on its growth.
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The Financial Performance of Mandarin Oriental International Limited Marketing Essay
9 pages (2477 words) , Download 2 , Essay
Free
Mandarin Oriental International Limited is an international hotel investment and management group with deluxe and first-class hotels, resorts, and residences in sought-after destinations around the world. The group now operates, or under development, 42 hotels representing over 10,000 rooms in 27 countries, with 18 hotels in Asia, 12 in the Americas, and 12 in Europe and the Middle East.
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The Major Area of Concern to Zara Marketing Essay
1 pages (401 words) , Download 3 , Essay
Free
Contract manufacturing stands out to be much more important in saving significant costs when good service providers are chosen and the process is made efficient. Protecting the project against worker injuries and worker turnover to reduce overall costs, increase quality and timely completion of the project.
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Porsche Segmentation Strategy Marketing Essay
5 pages (1487 words) , Download 2 , Essay
Free
Market segmentation plays a key role in the success of the organization’s business policies and revenue generation mechanism. An organization would not be successful in the marketplace if it fails to identify the group of customers who possess the potential to purchase the products. Organizations divide the population of the target market into different segments based on their particular behavior.
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Mall of America Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
The first element that created instant success for the Mall of America is innovation; the mall created a new and different experience for consumers in the retail sector. The creation of a huge retail store that counters cheap prices, entertainment, and endless selection drew consumers to the mall.
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Marketing Strategy of Pizza Hut in the United States Marketing Term Paper
10 pages (3013 words) , Download 3 , Term Paper
Free
The purpose of this research paper is to expound on the marketing strategies employed by Pizza Hut to guarantee that it stays at the top of the pizza business. This makes it automatic that many people will see the products in use and thus would; prefer it too. Pizza hut is vast with over 6000 outlets in the United States.
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International business discussion Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Cotai is the business hub of Macau and contains many customers. The good transport has helped expose the hotel to Macau Mass market boom. The market boom is the backbone for the hotel, because an increase in people, leads to an increase in mass
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Online Marketing and Marketing Environment Marketing Article
9 pages (2588 words) , Download 2 , Article
Free
Marketing variables such as price, advertisement and channel of advertisement should be aligned in such a way that they fully satisfy the existing customers as well as the new customers. Over the years, marketing tools such as television advertisements, mails, personal selling among others have been used to advertise businesses.
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Pricing and Distribution Strategy of K2 Fitness Marketing Assignment
6 pages (1624 words) , Download 2 , Assignment
Free
K2 Fitness is a limited liability corporation that operates within the United States. K2 Fitness targets the average health-conscious consumers and people who might be uncomfortable with their body sizes. The fitness company keeps the members and the whole family involved by exposing them to quite a number of activities and services offered. 
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Effects of the Environment on Consumer Behaviour Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Generally speaking, according to Gladwell people do know their preference for their partners, but they end up having a different partner from their dream romantic partner. This is explained by the influence of our unconscious behaviours that we pick out from the environment that we live in (Gladwell).
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Product definition Marketing Coursework
1 pages (250 words) , Download 3 , Coursework
Free
This discussion will focus on the definition of five levels of Louis Vuitton Women Trench Coats. This is a French Pioneered clothing
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The Online Streaming Behaviour Marketing Coursework
10 pages (3039 words) , Download 2 , Coursework
Free
The methodology will be conceptualized as the body of principles and rules that will facilitate the study (Silverman, 2011). It is a description of all the methods that will be employed in this study. Due to the nature of this study, both the quantitative and qualitative research design has been proposed.
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Different types of advertising Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
There are seven different types of advertising include brand, retail or local, direct-response, business-to-business, institutional, non-profit, and public service advertising. Brand advertising targets the public to raise awareness about particular goods and service with the intent of establishing a long-term customer loyalty.
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