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Creative Strategy of Advertisement and Marketing - Essay Example

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The paper "Creative Strategy of Advertisement and Marketing" states that the advertisement has to cover the problem of competition the firm faces. There are several competitions in the market, and it requires an advertisement well prepared, to woo the customers. …
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Creative Strategy of Advertisement and Marketing
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Extract of sample "Creative Strategy of Advertisement and Marketing"

It is advisable for the advertisement to capture the attention of the target audience at a glance.

The target audience in this advertisement is the customers who shop online. Managers have upgraded firms with the latest technology that makes their products available online. Using social sites like Facebook and Twitter will have the attention of website browsers. The target audience is the youth in society. They are up to date with the latest trends in the technological sector (Burrow p45).

Communication brings understanding. It can assist in building a rapport between employees in the business. It could help increase the business production levels. Communication assists in building customer relations and fosters relationships between the management and the employees. In the end, the team will be motivated.

The advertisement should encourage the target audience on the importance of the product. Low prices are a motivating statement. The advertisement should give assurance to the target audience that prices will be low. Advertisements have to come with the advantages of purchasing the product. With the advantages in place, the target audience will have the supporting information that would convince them.

Access to the Internet is a special requirement for this advertisement. The target audience should have access to the internet.

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