We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing case - Essay Example

Comments (0)
Summary
There are many other problems that led the company to ponder over this issue; other problems being a salesperson’s only 40% of the one hour sales time was devoted to…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing case

Download file to see previous pages... But staying in good relation with the wholesale distributors became difficult because they thought that their customer base would be encroached by the potential new retailers. There can be many possible ways in which the manager can respond to this situation.
Several companies have to handle channel conflicts when they are dealing in a hybrid or multi channel distribution system. Crafton is experiencing “external channel conflict” in the given scenario. It can be handled in various ways. Firstly, Crafton can arrange some business planning meeting in which the company can clarify it to them that they are an important part of their distribution channel and cannot be neglected in any way. The company can also use motivation strategies to instil a sense of responsibility towards the company (Linton, n.d.), as the wholesalers have been in business relation with Crafton for a very long period of time and they cannot just quit.
Aligning pricing strategy is another solution for this channel conflict. This can guarantee the wholesalers that their share of the profit is not siphoned to the retailers. The wholesalers would have a clear idea of what proportions of the profit margins are theirs and what is going to the retailers. Crafton has to make clever decisions in this strategy because the company cannot afford to lose any of its own profits or any of the distribution channels’. Crafton can do this by formulating a consistent pricing and discount strategy. The prices must be reflective of service, availability of the product and the costs. Prices should only be set by the supplier.
Creating monthly, quarterly and annual business plans would enable the wholesalers and the retailer to fulfil certain criteria on these entire bases. This would allow the company to give retailers and wholesalers some targets to be achieved till a certain point in time, for ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Case Study Analysis
This case analysis mainly delves at critically analyzing the case of “marketing myopia”. Specifically, this paper aims at reviewing what principally causes the failure of business as suggested by Levitt (1975). From such marketing issues raised by Levitt, the marketing concepts, theories and frameworks are applied in this analytical review.
11 Pages(2750 words)Essay
Marketing Case Study
The primary market segmentation focuses on the age, income level, lifestyles, family life cycle etc. Although the company does not provide the best quality products in the market but it is well known because of the cheap price offerings for the quality products.
6 Pages(1500 words)Essay
Topic Services Marketing, Case Monster.com
The main problem of monster.com was that the company was unable to create an effective distribution channel for itself. The efforts of the company to position itself by making the customer to notice the website and the product were a major area of concern.
4 Pages(1000 words)Essay
Marketing case study (analysis)
Jim’s Service, Inc follower strategy falls short of differentiation required to compete head-on with the market leader. Furthermore, the company fails to recognize, identify and respond to the critical factors in its external environment. Jim has been very confident in
2 Pages(500 words)Essay
Marketing case
shoes, identified to be in the final stages of product design, Carson received diverse reactions and feedbacks from the vice president, Sarah Levine and Cal Linden, a former Boston Marathon winner and an established patron of Pacer’s flagship shoe, the Pacesetter. The
5 Pages(1250 words)Essay
Marketing case
sible and this is the reason the engineers who were few had one on one interview while the rest of the people were given telephone questionnaire with predetermined questions. Much of the information was already known by Dillon. However, the research yielded new information such
2 Pages(500 words)Case Study
Marketing case analysis
The decision will be made based on the profitability that each provides to the lodge. The other marketing problem that exists is the decision as to whether the frontier strategy that initially existed should be carried forward to the following year. The decision
2 Pages(500 words)Essay
Marketing case analysis
The issues that the director of marketing has to deal with include the following, brand sales, brand contribution and brand equity. Brand sales involve the sales to customer san how they can be increased in order
2 Pages(500 words)Essay
Marketing case study
In case the sales are observed to be lower than the anticipated increase then, survey will be assessed to determine the areas responsible for the poor
1 Pages(250 words)Essay
Retail marketing case study
Both Family Dollar and Dollar General open new stores at rates surpassing one store a day. From this, it is clear that both Dollar General and Family Dollar are growing the number of stores too fast. The fast store
2 Pages(500 words)Essay
Let us find you another Essay on topic Marketing case for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us