We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Discussion questions - International marketing - Essay Example

Comments (0)
Project Name Prof. Date Question 1: Describe some of the analytical techniques used by global marketers. When is it appropriate to use each technique?  Some of the important analytical techniques used by global marketers are factor analysis, cluster analysis, multidimensional scaling, conjoint analysis and comparative analysis…
Download full paper
Discussion questions - International marketing
Read TextPreview

Extract of sample
Discussion questions - International marketing

Download file to see previous pages... Factor analysis can be suitably used in a situation when the data to be analyzed is quiet large (Lehmann, Gupta & Steckel, 1997). Cluster analysis fits for analyzing inherently grouped data (Lehmann, Gupta & Steckel, 1997) and helpful in dealing raw data into clusters. This type of analysis helps determine similarities and variations between local and regional markets. Another type of analysis is Multidimensional scaling. It uses statistical technique in for graphic or 3D visualizing information and data. It also allows sifting of similar and dissimilar patterns in a data (Grover & Vriens, 2006). This technique is utilized when a marketer is required to select between varied alternatives. Conjoint analysis on the other hand, helps the international market researchers understand how consumers’ value varied attributes or features associated with a product or a service (Grover & Vriens, 2006). This helps marketers come out with combined optimized information technology (IT) attributes preferred or acceptable by customers (Lehmann, Gupta & Steckel, 1997). Comparative Analysis help marketer solve problems associated with two markets, products, services or processes that are almost same or comparable to a great extent (Lehmann, Gupta & Steckel, 1997). ...
e methods (regression, correlation, cross tabulations), and multivariate methods (including multiple regression, cluster analysis, multiple factor indices and multidimensional scaling) (Moyer, 1968). Other marketers also use analytical techniques of industrial growth pattern; income elasticity measurements; regional lead-lag analysis; and analogy (Moyer, 1968). Industrial growth patterns help gather information relating to market demands using statistical computation which can be sourced from in-country sources. Income elasticity measurement, on the other hand, describes the relations between demand for goods and changes in income (Moyer, 1968). To cite an example, the demand for basic agricultural products decline if income rises. Regional lead-lag analysis on the other hand predicts the pattern of demand in a considered country is similar to leading country. For instance, if Philippines will have new method of drying abaca; it is likely the other abacca producing neighboring countries will follow this system(Moyer, 1968). Analogy, a process of analyzing information, could also be used in estimating market demand. This can be done either by cross sectional comparison or by time series analysis(Moyer, 1968). Cross sectional analysis assumes that a factor which correlates with demand in country A could be translated to country B. Time analysis use time dimension to estimate the international life cycle (Moyer, 1968).. While analysis is relevant, it has also its inherent limitations. 2- What is meant by the phrase global strategic partnership? In what ways does this form of market entry strategy differ from more traditional forms such as joint ventures?  Global Strategic Partnership (GSP) refers to broad-based cooperation and linkages between varied companies aimed at ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
International Marketing
The company manufacturers one of the finest quality wines but it is operating on a smaller scale in India. Due to the increasing pressures of competition from existing and new players in the Indian market and other macro environmental factors, Vintage Wines has found it difficult to retain its market share lately.
11 Pages(2750 words)Essay
Questions on International Marketing
Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. (50 marks) 2. Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that your chosen global brand has undertaken.
11 Pages(2750 words)Essay
Discussion Questions
20). This begins with the ability of the company to control the volumes of its sales, the number of its customers, as well as other competitive strategies used to keep its products and services relevant in the market, as well as, attract new customers to consume their products.
5 Pages(1250 words)Essay
Week 1 discussion questions-Marketing
External influences, such as peer group ideals or family influence, tend to drive the reasoning why customers buy the specific products they desire. Consumer behavior is important for marketing as the underlying factors which promote or
2 Pages(500 words)Essay
International Marketing - 3 discussion questions
Likewise international market is the part of nation’s market that represents the systems of trading securities of entities located outside the nation. Hence international marketing are the marketing activities
3 Pages(750 words)Essay
Discussion Questions
ant component of marketing research because it is concerned with “all factors that impact a company’s livelihood” (Competitive Intelligence, 2006). Gaining this information in which the company is operating or proposes to operate is known as competitive intelligence. This
2 Pages(500 words)Essay
Discussion Questions VI
Please outline strategic planning considerations for a selected market segmentation. Analyze product branding for market segments and analyze advertising and promotion for market segments. Please respond to all questions. Provide rationale and examples to support
3 Pages(750 words)Essay
Participation Discussion Questions
Project Technical Planning is a series of successful steps or a sequence of successful steps that leads a project towards a successful completion (Kerzner, 2006). As we talk about the problems and troubles with the project
3 Pages(750 words)Essay
Discussion Boards Questions 5
However, insurance industry is the only career where less experienced but hardworking individuals have the ability to earn more than their seniors and
3 Pages(750 words)Essay
Discussion questions-Managerial marketing
ch a position, it must engage in an aggressive strategy to re-brand as a means of shedding this low quality image that has been impressed upon the market. As a result of the negative publicity and exposure that toy-making firms such as Fisher-Price and Mattel have had to face
1 Pages(250 words)Assignment
Let us find you another Essay on topic Discussion questions - International marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us