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Viral Marketing and Social Networking - Thesis Example

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Most of all, I would like to thank my friend KamranHaqwhose support and patience in all times compelled me to stay determined in completing this research. I would like to…
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Viral Marketing and Social Networking
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Download file to see previous pages The framework thus developed managed to form a study that points out dimensions that ensure a testable hypothesis. The study finds the relationship and interdependency of marketing and online social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed. It has been concluded that the variables under discussion, the viral marketing and social networks, are directly linked to each other and both have aided the advancement of each other over the growth cycle.
Marketingis a business technique in which a marketing message is spread to the targeted segment by several means, with the aim of creating value for customers. This technique encourages and facilitates marketers to increase brand awareness, aids product/brand/service outreach to its targeted customer segment, and achieve aims related to product/service promotion and/or selling. Out of the many types, viral marketing, according to Allen (2008, p 15), is a technique that uses social networks of other people so that they can promote their business products and/or services. In viral marketing advertising is done by the passage of a marketing message by the word of mouth. The current research will be focusing on the internet social networking and is being carried out because this relation has not been identified yet at the University of Sweden.
This technique is referred to as viral marketing because like a virus it has the power of self-replication. Person to person information is bound to spread as people share their experiences with others and if a large amount of people receive certain information, an even larger percentage of people will get to know about it.
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