Free

Positioning Concepts In Social Networking - Essay Example

Comments (0) Cite this document
Summary
Social networking these days has become extremely common. It becomes important for these sites to earn money in order to keep on providing services to the people. The paper "Positioning Concepts In Social Networking" provides insight into how social networking sites are able to earn money…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Positioning Concepts In Social Networking
Read TextPreview

Extract of sample "Positioning Concepts In Social Networking"

Positioning Concepts In Social Networking
Social networking these days has become extremely common. Websites like Facebook and Twitter are being used by almost every one and therefore have millions of users all around the world. Thus, it becomes important for these social networking sites to earn money in order to keep on providing services to the people. This is where target marketing and positioning concepts come in. Social networking sites usually have a sole source of income that is marketing different products and placing advertisements on their home pages. The more popular the website is, the more money it will demand from a company for its ad to be pasted on the site. For example, Facebook and Twitter are the most used social networks used around the world. Therefore, placing an ad or marketing something on these sites will be very costly. But multinational companies find it cheaper to post their ads on such websites instead of using the television or billboards.
Naturally, online marketing and ads is the most useful source of income for social networking sites and therefore, there is ample importance of target marketing in the world of social networking. Advertising is considered the most important way in which social networking sites become a success and are able to earn in millions. But at the same time, it is vital that the social networking sites are able to give the user a good experience. It has been seen that users move on to other sites when they are unable to gain satisfaction from one site. Orkut, a social networking site, used to be very popular a few years back; but the introduction of Facebook has almost reduced it to nothingness. Facebook was able to provide a unique experience to the users, which Orkut could not. This is where positioning concepts come into play, and they are extremely important in the success of such a website. Users will stay on a site which is more popular and provides them with more opportunities than the last one. Facebook has been a success story so far, and it will go on until someone comes with a site which provides a better experience than Facebook. It is important for social networking sites to get favorable reviews from the users, which will thus attract more investors, which will gradually form a pathway towards success.
It is also essential for the social networking websites to offer a profitable ground to advertisers. If these sites are able to match the products with the people, advertisers will be more drawn towards them and would want their ad to be placed on that site. This comes as a great benefit for the social networking sites as their main source of income is advertising different products. If these sites are able to provide a discount on a product or make it look more attractive, the product sells and the advertisers gain trust in the marketing skills of the website, which benefits them both. (LJ Rich, 2011).
This article provides an insight in how the social networking sites are able to earn money. It also gives a good view on how Facebook and Twitter have managed to remain a success story so far, and how they have avoided making mistakes that were made by the precious sites such as My Space and Orkut. The reader also realizes how important advertising is for the success of a social networking site, and how important it is for such sites to keep the user’s view of the site in check, as users tend to move on when they get bored at one place.
References
Rich, LJ. "BBC News - How can social networks make money?." BBC News - Home. N.p., n.d. Web. 28 Sept. 2012. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Positioning Concepts In Social Networking Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Positioning Concepts In Social Networking Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/sociology/1603894-write-an-essay-in-response-to-a-recent-article-on-the-following-topic-the-importance-of-target-marketing-and-positioning-concepts-in-social-networking
(Positioning Concepts In Social Networking Essay Example | Topics and Well Written Essays - 500 Words)
Positioning Concepts In Social Networking Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/sociology/1603894-write-an-essay-in-response-to-a-recent-article-on-the-following-topic-the-importance-of-target-marketing-and-positioning-concepts-in-social-networking.
“Positioning Concepts In Social Networking Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/sociology/1603894-write-an-essay-in-response-to-a-recent-article-on-the-following-topic-the-importance-of-target-marketing-and-positioning-concepts-in-social-networking.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Positioning Concepts In Social Networking

Social Networking

...is not new concept The concept of social networking is not new even though people are only familiarized with it recently. Individuals can connect within a social network where they work together, study together, lived together or share certain interests. Individuals are usually drawn to people with whom they can relate to. According to Ronca(2009)“Social networking is not a new concept. In fact, it's been around as long as we have. A social network is simply the structure of relationships among individuals”. Everyone on the earth is a part of one...
5 Pages(1250 words)Essay

Social Networking

...658065 Social Networking The population of the adults who use social networks sites to up their status is approximately 11% of the total population (Tatnall & Anthony 20). Most people use the social networking sites to improve on their happiness. Social networking sites assit people to take part in self confession which leads to excellent relationships with others. This relationship improves a personal logic of well-being (Carla, Kathleen & Lene, 56) People are using social networking sites to meet their health needs (Bradburn, 45). “Patients like me”...
3 Pages(750 words)Essay

Positioning and social responsibility

...?Running head: POSITIONING AND SOCIAL RESPONSIBILITY: YO SUSHI RESTAURANT Positioning an Social Responsibility: Yo Sushi Restaurant Insert Insert Course Title Insert Instructor’s Name 10 March 2011 Positioning and Social Responsibility: Yo Sushi Restaurant Introduction Every organization regardless of whether it is profit oriented or not-for-profit requires planning and coordination of its activities to ensure its ultimate success. Strategic decision making of these establishments is very important. The success or failure of a company depends on the different strategic decisions, which the management of the company takes. The strategic...
8 Pages(2000 words)Essay

Social Networking

...?Social Networking Outline Introduction Merits and Demerits of Social Networking through Friends-Based Web Sites Merits Demerits Conclusion Introduction The pervasive nature of the Internet has added a new dimension in the manner in which people interact and communicate with others. This new dimension is called social networking and is built on friend-based web sites. In the opinion of Magsino 2009, p.29 “social networking tools enable individuals and groups to engage in social networking by monitoring and interacting within their networks. (1). In the...
2 Pages(500 words)Essay

Social Networking

...?Rasheem Williams March 29, Essay # 2 Social Networking Introduction The pervasive nature of the Internet has added a new dimension in the manner in which people interact and communicate with others. This new dimension is called social networking and is built on friend-based web sites. In the opinion of Magsino (2009), “social networking tools enable individuals and groups to engage in social networking by monitoring and interacting within their networks”. In the last few years, there has been a rapid expansion in the number of social networks. In 2010,...
1 Pages(250 words)Essay

Social networking

..., by a peer or stranger). Here are just some of the positives attention calls:- 1. Critical thinking and argumentation skills developed in online discussions. 2. Finding support from online peer groups. 3. Exploring questions of identity. 4. Getting help with homework. 5. Asking questions about sensitive issues, they might be afraid to ask face to face. 6. Developing their skills in understanding issues from the perspective of others. Addiction to social networking may be caused by an individual's lack of self-esteem. The statement may be true from the perspective of giving an immediate outlet for the person feeling lack of self-esteem. People with low self-esteem tend to remain indoors...
3 Pages(750 words)Essay

Social Networking

...? Social Networking If you have never used a social networking site, would you consider using one now? Why or why not? Write an essaypersuading the readers that using a social networking web has positive or negative effects on relationships.  Social networking websites have become a norm in the recent times. Individuals of all ages indulge in the activities and attractions offered by such websites. Social networking websites have a very vast effect on the individual using it. I have been using social networking websites...
2 Pages(500 words)Essay

Social Networking

...? Social Networking With the advent of new technology, the world has been reduced into a global village. People can now exchange information with anyone across the world. The use of internet has increased the level of interaction across the world. This has impacted social, economic and cultural lives of the people both negatively and positively (Adams, 2009). The use of social network has increased the level of interaction among the people of all gender and age. Today, there are several social media which people use to connect with one another. For example, there is face book, twitter, LinkedIn, Skype, YouTube and many...
4 Pages(1000 words)Essay

Social networking

...? Social Networking Social Networking Introduction Over the past few years, the internet and the society witnessed an outburst if social networking websites and increase in the usage of these websites (Reynolds, 2010, p.304). Social networking is a web space where individuals are indulged in the activity of creating online profiles of themselves in order to connect with other individuals who have created profiles on same social networking outlets. Social networking websites such as Facebook and Bebo has attracted various individuals and...
4 Pages(1000 words)Essay

Social networking

...? Social networking refers to the ification of people into specific groups, such as neighborhood subdivisions, and small rural communities. Even though it is possible for individuals to social network in schools, colleges and universities, social networking is highly prevalent in the internet. This is because the internet has millions of people, who are keen to form social networks for purposes of employment, friendship, and sharing of experiences and information. In the internet, websites are normally used to carry out the process of social networking. These online...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Positioning Concepts In Social Networking for FREE!

Contact Us