Download file to see previous pages...
Secondly, the group also has a careful marketing thought and strategy, which many companies need and which attracts people. Thirdly, Black Eyed Peas learns fast about the changing dynamics of making sales and can translate this to advertising. The group is not content with its corporate connections and seeks to expand often, which is a good mark for business advertising. Lastly, the group gives its customers equal importance when dealing with them no matter how big or small. This makes them attractive. It would not make a difference what type of product the group was endorsing because the group can be dynamic and create a proper endorsement for whatever product they are given (Jurgensen, 2010).
Despite the fact that Black Eyed Peas can do a good job with any brand or product, , endorsements by the group can be excellent when the brand or product involves clothes, cars, cosmetics and others such as jewelry. On the other hands, rock bands can make specific endorsements successful such as jewelry, clothes and music equipment. Country music would do best when they endorse hats, boots, land, farming, and tracks (Moore & Mowen, 1994).
If I were designing a TV advert for a concern for the Black Eyed Peas, my target market would be teenagers to young adults (male and female) of up to the age of about 35 years old. The message strategy I would use would be an affective strategy to invoke feelings and emotions and relate them with the good, service or the company. The executional framework would be a lifestyle framework that shows how the product or brand will fit into the consumer’s life. An effective television ad would be one that catches the attention of consumers by engaging their feelings, minds and emotions and responding effectively to those engagements. It should be as real as possible to convince the consumer (Clow & Baack, 2012).
Despite the fact that the Black Eyed Peas has been successful in endorsing
...Download file to see next pagesRead More
This IMC plan for Honda seeks to outline the communication strategies that can be implemented by Honda to introduce its new 2011 Honda Civic Natural gas. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible.
The main principle is grounded on the usage of the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. An integrated marketing communication plan may leverage its multiple promotion sources.
This marketing campaign is aimed at drawing the attention of the consumers everywhere buses subway terminals, sidewalks and billboards to find PMP in the outdoor portion of the campaign. These advertisements will be made available in major markets. It is proposed that large billboard may be located on one of the busiest corners in major cities so that people may only have to look up to be attracted.
If these advertising activities fail to catch the attraction of the public, the product may not move in the market well. New product developers should formulate proper marketing strategies supported with advertising activities in order to market the product successfully in
Indeed, Southgate (2003) has also compared the marketing definition of ‘cool’ with the ‘cool’ described by Aristotle’s in his virtue and ethical theory. The paper is an attempt to convince readers that it’s important to develop
ness, marketing becomes highly complex mainly due to the changing external environment that cuts across geographical borders and customers coming from diverse background. Thus, various external and internal issues become pertinent elements that influence the marketing potential
I often receive a lot of emails and I treat them as junk mail or spam. Usually, I do not want to open unsolicited emails. However, with the internet boom, I think viral marketing is becoming an effective marketing communication tool. The incentive
The distributorship must collect different types of information from individual customers. These include information about if they know the products and brands, how they relate to her products and brands, their views on
The owners of the organization and the managers have to make a decision on the dilemma about whether to internalize the TV show and the competition, which involves issues of funding. Marketers and employees also
2 Pages(500 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Assignment on topic Integrated Marketing Communication for FREE!