A New Retail Concept Designed To Combat the Online Shopping Trend - Essay Example

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Summary

The paper "A New Retail Concept Designed To Combat the Online Shopping Trend" discusses that the rising trend of online trend retailing brings competition to Hub Destination Centers. If the prevalent online trend persists in the next few years some shopping centers will definitely close down…

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A New Retail Concept Designed To Combat the Online Shopping Trend

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: gislasonelda

Extract of sample "A New Retail Concept Designed To Combat the Online Shopping Trend"

1. SITUATION Online retail has been on the rise for the past years. This has reduced traffic in shopping mall and another retail centre. This has been the trend in the past year as has more consumers are comfortable with online shopping. This is mainly due to incentives offered such as free shipping and special values. This brings into the question of what will happen when more sales shift to online.2. DISCUSSIONThe HDCs need to up their game to motivate the consumer to come and shop from their stores rather than at the comfort of their computers in their homes.

For HDC to be competitive and compete effectively with online stores they have developed a strategic framework. This entails being attractive with new digital look, a mix of stores, having promotion events, offer competitive prices, safe environment, exceptional customer service and partnership with other service providers such as local banks. Some of these measures can greatly combat the online retail shift.

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