Such communication and information transmitting devices include cell phones, cameras, mp3 players, Bluetooth, and the biggest invention of all; the Internet.
While the Internet has made socializing exceptionally easy and cheap through its social networking programs; it has also provided a large benefit to the corporate world. While businesses tend to worry about location and the ability to attract customers and raise awareness about their product; the Internet has enabled businesses to advertise and target their potential market on a large scale and at a much more economical cost. Hence, businesses have moved forward from only advertising online to selling their products online; or the concept of Internet shopping (Bhatnagar, pg 80).
Internet shopping allows customers to view product catalogues online and choose the products they wish to purchase. Then, they must provide the site with a credit card number or a bank account number to make the payment and the product is delivered to their doorstep. This enables customers to purchase products that are not easily available to them in their local community or even purchase products from other countries. Customers are given a wide selection and variety on the Internet and have the convenience of having the product delivered to their doorstep (Bhatnagar, pg 55)....
Furthermore, as people’s schedules are becoming busier and people are left with less time for other activities except work, they prefer to conveniently shop from their home rather
than travel to a retail outlet to find the product they are looking for (Frosythe, pg 870). However, while Internet shopping does hold its benefits against retail stores; retail stores still have a few added advantages over Internet shopping. The first and foremost advantage that retail stores have is the issue of trust. People today tend to be wary of giving out personal details and financial information over the Internet and do not trust sites. Hence, the concept of Internet shopping seems suspicious to them and they are unable to convince themselves to use it. They feel more comfortable walking into an authentic retail store where they aware of who is taking their credit card information and how it will be used. Another advantage that retail stores have over Internet shopping is the fact that many customers like to physically see, touch, and feel the product they are going to buy. Many people do not feel satisfied with only seeing a picture of the product on the Internet as they do not trust that the actual product will be congruent to the one in the picture. Hence, they prefer to view their product themselves in a retail store rather than trust an Internet image. Another issue that prevails with Internet shopping is the delivery time (Citrin, pg. 298). Sometimes, products ordered on the Internet take a week or more to be delivered to the customer and many times the customer may not feel comfortable with or may not want to wait. Instead of waiting and anticipating their delivery, many customers prefer to go to a