Retail Marketing - Essay Example

Any organization works within the political, economic, social, technological, legal and environmental frameworks. ASDA operates in mature markets like US or UK. UK political environment is considerably stable and market is mature. In the mature market it becomes very crucial for the marketers for serving consumers in the best possible way so that consumer does not switch to competitors. Competition is high for the organization. As the figure below is drawn based on the data of MINTEL Tesco is leading market with £ 29.

99 bn sales. It is followed by Sainsbury and ASDA. ASDA according to the data is third in the row of Food retail market. This poses a challenge in front of it to reach at top level. Consumer has ability to pay and they are willing to pay. This is another important aspect of UK economy and market. “Food, drink and tobacco remain the core supermarket products, even though larger stores have expanded far beyond such basics. Spending on food, drink and tobacco in 2005 was £95.1 billion (incl. VAT – around £92.

7 billion excl. VAT). Other important areas for the supermarkets are health & beauty (£12.2 billion excl. VAT) and cleaning products (£3.1 billion, excl. VAT).” (Mintel) Social-cultural factors are important as it describes the products and services which will be demanded. Technologically environment for UK market is one of the best markets in the world. All the new and latest technologies are available for food storage facilities, preparation and others. Food retailing requires meeting the legal perspectives and government guidelines of selling eatables and food items such as Food Standards Agency (FSA), UKs Food Safety (Temperature Control) Regulations 1995 and others.

Environmental factors have become one of the major concerns of UK society. Due to this factor it is a pressure on organisations as well to keep their operations not only be take care of environmental