Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Retail Marketing Plan: Wal-Mart - Case Study Example

Comments (0) Cite this document
"Retail Marketing Plan: Wal-Mart" paper focusses on Wal-Mart Stores Inc. which operates over 6,000 retail outlets in various locations in the US, UK, Canada, Mexico. It offers general merchandise, including apparel, domestics, fabrics and notions, stationery and books, shoes, housewares…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Retail Marketing Plan: Wal-Mart
Read TextPreview

Extract of sample "Retail Marketing Plan: Wal-Mart"

Download file to see previous pages Wal-Mart boasts of its low-price strategy to capture a steady volume of patrons in each of its outlets. No doubt, Wal-Mart may be considered the most famous retail store in their areas of operation. This is because they have managed to cater to every need of their market, with their wide range of product offers at the lowest possible prices. Customers patronize Wal-Mart stores due to the huge savings that these stores offer. Consequently, this Retail Marketing Plan shall capitalize on this value proposition to ensure that Wal-Mart continues to capture the target market and maintain its place as the preferred retail store in the US and UK

As always, Wal-Mart ensures that it gets the prime spot in every location it intends to penetrate. With the aid of Wal-Mart Realty Co., which takes care of Wal-Mart store’s business development strategies, the company shall open its 5th branch in Tennessee located at Kingston Highway, west of Cherokee Hills. It aims to cater to the residents of nearby areas such as Cherokee Hills, Suburban Shores and Eblen Estates.
The convenient location of Wal-Mart’s 5th store in Tennessee offers easy access to major highways. It also offers ample parking areas, roomy aisles and abundant displays of the various items that it carries.

Wal-Mart boasts of its customer service, with the presence of highly competent retail store assistants and specialists who would cater to queries and complaints of shoppers. Customer Service desks shall be situated in strategic locations within the retail store to ensure that all shoppers have easy access to assistance whenever necessary. Store attendants would also be present per product segment to assist shoppers in their needs.

Wal-Mart shall also offer a 24-hour customer service hotline which customers could call for information on Wal-Mart’s products and services. This hotline shall also entertain related queries and complaints, which Wal-Mart promises to attend to with a 12-hour Service Level Standard. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Retail Marketing Plan: Wal-Mart Case Study Example | Topics and Well Written Essays - 2000 words - 1, n.d.)
Retail Marketing Plan: Wal-Mart Case Study Example | Topics and Well Written Essays - 2000 words - 1.
(Retail Marketing Plan: Wal-Mart Case Study Example | Topics and Well Written Essays - 2000 Words - 1)
Retail Marketing Plan: Wal-Mart Case Study Example | Topics and Well Written Essays - 2000 Words - 1.
“Retail Marketing Plan: Wal-Mart Case Study Example | Topics and Well Written Essays - 2000 Words - 1”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Retail Marketing Plan: Wal-Mart


...?Evaluation Essay on Wal-Mart Introduction: The Wal-Mart has shown the art of retailing. The global retail giant came up with the concept of selling mass products in a discounted rate to the customers. The main concept was to sell in high volume with low price so the volume of the profit goes high. However, this paper will try to evaluate the success of Wal-Mart which is indeed the market leader in the retail industry, and it will prove the supremacy of the organization with personal experiences and supportive facts. Personal viewpoints and some observations about Wal-Mart: The base of this argument can be put as the undisputed crowd pulling ability and growing footfalls in Wal-Mart. There are many other retails stores...
3 Pages(750 words)Essay

Wal-Mart retail marketing

The retailers should therefore purpose to blend traits that have the capability to work together and result to maximum customer satisfaction. Considering the importance of retail mix, it is therefore worth for a company to invest considerable time strategizing its retail mix. It is important to note that the more time and efforts a company puts on ensuring maximum customer satisfaction, the more customers it is likely to get. In addition, consumer satisfaction will be significant in ensuring a competitive advantage for the organization. For instance, once customers are satisfied there is a high probability that they will develop loyalty towards the organization and will not move on to the competitor organizations. Further, it wil...
9 Pages(2250 words)Research Paper

Business Plan for Wal-Mart

...Running Head: Wal-Mart Wal-Mart of the appears here] of the appears here] Retailing is a key globalindustry with direct contact with daily life. All over the world it is affected by technological changes that enable new supply chains and new ways of selling and marketing (Daft & Richard, 1986). Managers in the industry respond to demographic and Sociocultural changes and negotiate with regulators. Dominating global retailing is the US firm Wal-Mart - it dominates North American industry directly and the global industry by example. Wal-Mart having 1.2 million of employees is considered as the world's largest retail stores chain. Every week, 138 million shoppers visit one of Wal-Mart's 4750 US Stores to benefit from their everyday low...
13 Pages(3250 words)Essay

Wal-Mart Marketing

...Wal-Mart Introduction Founded by Sam Walton Wal-Mart today is America's largest grocery retailer. Today it has existence different countries of the world including the United Kingdom, Japan, Argentina, Brazil, and Canada. Right from the beginning Wal-Mart adopted a competitive strategy based on pricing. Low or affordable pricing and mass marketing became its hallmark. Due to large volumes Wal-Mart was able to manage its competitive edge. However, things started changing on the retail landscape in America and elsewhere demanding a more focused approach towards different target markets. By this time Wal-Mart became famous as discount store and people did not have the notion that it can target specific groups. In order to counter this image...
6 Pages(1500 words)Case Study

Marketing Management of Wal-Mart

The author of the paper states that a clerk working at Wal-Mart will hear approximately 475 blips from her scanner per hour, these scans will then appear within the hour at the company's headquarters via its 460-terabyte computer system. This computer system, according to the New York Times, carries more data than the entire Internet. " Wal-Mart themselves on their website claim, "Wal-Mart Stores, Inc. is the world's largest retailer, with $285.2 billion in sales in the fiscal year ending Jan. 31, 2005. The company employs 1.6 million associates worldwide through more than 3,700 facilities in the United States and more than 2,400 units in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany...

10 Pages(2500 words)Research Paper

Wal Mart Marketing Audit

...Order 204610 Topic Wal-Mart Marketing Audit Wal-Mart Marketing Audit: A Strategic View Submitted to Submitted By 09 February 2008 Order#: 204610 Topic: Wal-Mart Marketing Audit Executive Summary Wal-Mart is the world largest retailer super shop. They sell a variety of products and provide services. The study analyzes the environmental aspects including customer, market and stakeholders with respect to Wal-Mart. The study also intends to discover the wide-ranging market coverage of Wal-Mart and its popularity to the customers' for improved services in case of household commodities. Besides, uncovering the reasons behind the popularity and prominence of Wal-Mart as a customer-oriented super-shop has also taken a significant place...
9 Pages(2250 words)Essay


... themselves in the minds of consumers in the market? Wal-Mart has positioned itself as the leading retailer in the industry. The low prices that they offer to consumers and ease of accessibility to the consumers are the factors that have made them to be the biggest retailer worldwide. What is their current image in the industry and in the minds of consumers? Most of the consumers view Wal-Mart as a perfect place to shop because their products are affordable. The customers are also aware that Wal- Mart does not focus on fashion. Wal-Mart is more about quantity and a place to shop cheaply. However, to the customers Wal-Mart is not famous for quality. Is this image working for them? This move has worked for them whereby the testimony...
2 Pages(500 words)Research Paper

Wal mart

... Walmart Financial Analysis Social Responsibility. There are two perspectives as to whom organizations are socially responsible: the shareholder model and the stakeholder model. a. Which model to do you think applies to Walmart? Explain why. I think Walmart uses both models because it has a diversified range of stores across the globe that are under a team of managers, and utilizes all opportunities in the market. b According to the model you subscribed to Walmart under 4a, who do you think gains the most from Wal-Marts business model? Again, explain why. Opening of new stores, adoption of new technological measures, using a combination of technologies to enhance performance, increasing product volume and store manager incentive...
1 Pages(250 words)Assignment

Compensation Plan Outline (Wal-Mart)

Wal-mart is widely known for its vast range of chain stores that provides the world with the best and most affordable and accessible forms of technology. It is more so known to provide some of the latest stellar digital forms of technology and other appliances that are vital for human use. However, Wal-mart success has been hanging on the balance due to its recent controversy on its compensation plan. For sure this has not been a piece of cake and exasperating has it been for the company to retain back its lost glory. It is because of this that this paper is written to providing stellar corrective measures on compensation plan.
Compensation management is the strategic process of aligning pay, incentives and benefits of employe...
4 Pages(1000 words)Assignment

Retail Marketing: the Mega Mart Retail Company

...Q1. APPLICATION OF THEORETICAL CONCEPTS OF RETAIL MARKETING MIX AND CURRENT POSITIONING STRATGEY OF MEGA MART The Mega Mart Retail Company was founded in the year 1999 and is an independent retail company. The company has been highly successful in attracting the international customers, worldwide and has successfully gained a prominent market in the retail industry. The next sections presents a detailed analysis of the market conditions for the company, the opportunities and threats, the current position and management strategy of the company and the forces of change that are required to build a more efficient and successful organization. This section presents the SWOT analysis for the company and other retail marketing concepts based...
14 Pages(3500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Retail Marketing Plan: Wal-Mart for FREE!

Contact Us