Nobody downloaded yet

Enterprise and Entrepreneurial Management - Essay Example

Comments (0) Cite this document
Summary
Moovers and Shakers BY YOU YOUR SCHOOL INFO HERE DATE HERE EXECUTIVE SUMMARY Moovers and Shakers will offer a variety of hamburgers, gourmet food products and accompanying supplementary products to satisfy the Coventry operating area. The business has forecasted a cash flow at the end of fiscal Year 2014 at just over ?…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Enterprise and Entrepreneurial Management
Read TextPreview

Extract of sample "Enterprise and Entrepreneurial Management"

Download file to see previous pages Moovers and Shakers must focus heavily on internal human resources strategy to ensure that service staff members positively and enthusiastically represent the business brand. Their performances coupled with moderate and competitive pricing will help Moovers and Shakers gain market interest and achieve better profitability. Moovers and Shakers 1. Introduction Moovers and Shakers is a small, mobile food service business that will be serving Coventry, the 12th largest city in the UK maintaining a population of 316,900 as of 2011 (Coventry City Council 2012). Coventry maintains a diverse variety of different commercial centres, stadiums for sporting events, and five colleges and universities that will assist in sustaining profit for the business. Moovers and Shakers will consist of three mobile food carts, staffed in different locations within the boundaries of Coventry operating between the hours of 11am and 8pm, except during special events (e.g. sporting, school functions or arts and drama) in order to capture lunch and dinner crowds; especially commercial professional customers. Moovers and Shakers will carry a limited, yet targeted menu consisting of hamburgers, gourmet franks, nachos and cheese, pretzels and accompanying frozen and fountain soft drinks. What makes Moovers and Shakers so extraordinary will be the moderate pricing structure and an emphasis on food serving flair provided by recruited operators (staff) to make the Moovers and Shakers dining a complete and interesting experience. Moovers and Shakers will be established as a sole trader organisation. This structure will provide the owner with more control over the business, ranging from administration to accounting, and this business structure requires much less regulatory restrictions and licensing necessary for a small start-up. The sole trader format also gives the business owner much more control over exit in the event that the business is not achieving expected profitability or in the event of the owner seeking a different business opportunity. This is due to the fact that the sole trader maintains 100 percent liability for the company. Until the business is able to expand, maintaining profit control for a single business owner is necessary to ensure proper wage accumulation without split capital. The key to success for Moovers and Shakers is food quality and variety, however it is the finesse and flamboyance of food preparation by the mobile cart operators that will gain customer interest and build more allegiance to the Moovers and Shakers brand identity. Mobile cart operators will operate the frozen drink machines and accessories much like a high-class bartender, putting on a display for customers during preparation. These expert employees with the skills for food prep panache will perform a variety of tossing and juggling when assembling the customers’ products, giving Moovers and Shakers a rapid reputation for a stylish food experience. As such, the business plan will focus on recruitment and retention needs as employees will be vital to building a positive brand and how to reduce risk of losing qualified, expert employees. The business plan will also rely heavily on advertising in order to compete. The business plan therefore focuses on models of marketing that are known to bring more buyer interest and how Moovers and Shakers intends to apply these lessons to this innovative mobile food business. The ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Enterprise and Entrepreneurial Management Essay - 5”, n.d.)
Enterprise and Entrepreneurial Management Essay - 5. Retrieved from https://studentshare.org/management/1403797-enterprise-and-entrepreneurial-management
(Enterprise and Entrepreneurial Management Essay - 5)
Enterprise and Entrepreneurial Management Essay - 5. https://studentshare.org/management/1403797-enterprise-and-entrepreneurial-management.
“Enterprise and Entrepreneurial Management Essay - 5”, n.d. https://studentshare.org/management/1403797-enterprise-and-entrepreneurial-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Enterprise and Entrepreneurial Management

Enterprise and Entrepreneurial Management

...on entrepreneurial characteristics does not completely attribute to entrepreneurial success. Researchers are more interested in evaluating and researching on the thinking doing nexus of entrepreneurial behavior. Managers interact with the environment and make decisions with reference to success factors. Most of the times, entrepreneurs have to take decisions with limited or ambiguous data. Hence they have to possess the knowledge to assess, judge and decide depending on the creation of ventures, opportunities and growth. Hence, action and thought are important components of the behavior of an entrepreneur and plays an important role in determining successful decision...
12 Pages(3000 words)Assignment

Enterprise and Entrepreneurial Management

...?Enterprise and Entrepreneurial Management Introduction It is often said that the success of most ventures is the result of a proper planning. It is true in the case of a successful business venture as well. In the case of a successful enterprise, a good Business Plan is the primary step. It is the detailed report of how, when, where, who and why of a business. “In most cases, a business plan is created to explain and illustrate the vision you have for your business, and to persuade others to help you achieve that vision.” (Bellissim, 2003) Topfer (2011) states that starting a business without enough planning is like setting a journey without deciding on the destination....
10 Pages(2500 words)Essay

Enterprise and Entrepreneurial Management

...?#593947 Part I: The Essentiality of Enterprise Planning Introduction There has not been so much attention and interest accorded these buzzwords “entrepreneurship or entrepreneurial management” than the present globalized milieu where the world has become a free market for all. Globalization has placed even the smallest firms on equal footing with large multinational companies insofar as access to customers, suppliers and collaborators is concerned. Economic growth, both domestic and international, is fueled by these entrepreneurial enterprises (Etemad and Wrighty, 2003). Every year, there are about 100 million new businesses being opened worldwide (Mason, 2011). As of end of 2004, some 25.4 million businesses in the US have been... ...
12 Pages(3000 words)Essay

Enterprise and Entrepreneurial Management

...specific aspects of the business: extraversion -- management and marketing; openness to experience -- product or service development; agreeableness -- negotiation (price, location, etc.); conscientiousness -- product or service quality; and emotional stability -- management (i.e. decision-making and delegation). A high self-efficacy on the other hand supports these five entrepreneurial traits. The seminar had affirmed my two entrepreneurial traits, namely conscientiousness and openness to experience. Therefore, I am to improve or enhance three more traits: extraversion, agreeableness and emotional stability. Through the seminar, critique and evaluation, I am able to...
11 Pages(2750 words)Assignment

Enterprise and Entrepreneurial Management

..., dedicated to his activities, should be grateful and optimistic. A successful entrepreneur has to be socially outward, a leader by example and a risk taker. References Bandura, A. (1992) Exercise of personal agency through the self-efficacy mechanisms. In R. Schwarzer (Ed.), Self-efficacy: Thought control of action. Washington, DC: Hemisphere, 89-93 Bandura, A. (1994). Self-efficacy. In V. S. Ramachaudran (Ed.), Encyclopedia of human behaviour, 4. New York: Academic Press, pp. 71-81. Cassidy, T. and Lynn, R. (1989), “A multifactorial approach to achievement motivation, Journal of occupational Psychology, Vol 62, pp. 301-12 Eliasson E & Davidsson P (2003). Entrepreneurial management, corporate venturing,...
12 Pages(2500 words)Assignment

Enterprise and Entrepreneurial Management

...? Enterprise and Entrepreneurial Management ABC 12/2 Table of Contents Table of Contents 2 Introduction 3 Critical appraisal of the business planning process 3 Conclusion 7 Introduction 8 Characteristics of entrepreneurs 9 Theories of entrepreneurship 9 Intention models 11 Conclusion 13 References: 15 Introduction A business plan is a formal document which documents the key points that are needed for a business to function smoothly. It consists in formulating future goals and plans, resource allocation, prepare for opportunities and problems and emphasize on key aspects. To put it together, business planning is a process which is set out systematically and logically by the management of an organization, clearly directing the path... the...
12 Pages(3000 words)Assignment

Enterprise and Entrepreneurial Management

.... In order to effectively launch and sustain Yankee Clipper, the business must consider multiple dimensions of business strategy to maximise enterprise value and ensure more premium product demand. This business model has an extended product and service lifestyle, thus minimising risks of sales decline and the need to establish innovation in procurement. Komninos (2002) offers that it is very difficult for a business to recognise the cues when a product or service has reached its decline stage, that is, until revenues suddenly begin to drop and demand falters in key target markets. When a product or service reaches decline in the life cycle, inventory control and management becomes significantly complex...
12 Pages(3000 words)Essay

Enterprise and entrepreneurial management

...Enterprise and Entrepreneurial Management Introduction Laundry service industry encompasses several services that include dry cleaning services, clothing repair and alteration, laundry services and textile rental. In the current world and trends, the commercial laundry providers are the main profitable firms while the consumer is facing high charges from different sections (Mendelson, 2005). Business plans earlier considered a corporate exercise, but currently they consist of the core financial support and staff recruitment. Competent business plans give an exclusive explanation on the how the business operates and mainly used in investor attraction. The competition in business industry...
12 Pages(3000 words)Essay

Enterprise and Entrepreneurial Management

...?Portfolio (Part A) Introduction A business plan is where an enterprise or venture should start. Just like any types of materials for planning activity, a business plan is a formal statement of every detailed aspect of a business of an enterprise or venture that is about to start or be revised (Cross and Richey, 1998). Thus, a business plan must substantially include idea generation, strategic objectives, market analysis and research, understanding the competition, understanding of financial numbers and projections, and competitive strategy and scenario analysis. All of these are considered important components of a business plan in order to cover everything and be categorized accordingly. It is important...
11 Pages(2750 words)Essay

Enterprise and Entrepreneurial Management

...start up business, rent- £38,325.00 Soho is considered to be Londons major entertainment districts, with numerous theatres, restaurants and bars within the immediate vicinity. Management Synopsis Organic Vows will be a small business initially and the employee costs will be segregated among cashiers, dishwasher/kitchen aid, chefs ,line cooks and bussers.All the business affairs will be handled by the owner while an assistant manager may be needed for taking care of the business operations when the manager or owner is not present. Hourly Payment 1st Year/month 2nd Year/month 3rd Year/month 1st year 2nd Year 3rd Year Proprietor...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Enterprise and Entrepreneurial Management for FREE!

Contact Us