How Important Is Sales Force Management in Hondas Overall Success - Essay Example

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Summary

The paper "How Important Is Sales Force Management in Hondas Overall Success" highlights that in Scholfield Honda’s success, the importance of sales force management cannot be exaggerated. Sales are a delicate combination of trust and attitude so the goal was to hire people with good attitudes…

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How Important Is Sales Force Management in Hondas Overall Success

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Subject: Marketing
Type: Essay
Level: Masters
Pages: 1 (250 words)
Downloads: 2
Author: douglaselliot

Extract of sample "How Important Is Sales Force Management in Hondas Overall Success"

Prices play the most decisive role in the sales process making them the most important. This means that customers and sales consultants must work together regarding prices. Considering the high involvement decision that comes with purchasing a car, a customer who experiences a good deal with staff is compelled to share the news with friends or relatives creating chances for future sales. Thus, great care must be taken the process treated seriously and customers treated in the friendliest manner possible at any given moment.

Give examples of relationship-selling techniques used at Honda.
Relationship selling techniques used at Honda are: total quality management- this ensures that customers are satisfied with the quality, internal marketing, information gathering to make sure that products are tailored to meet customers' specifications, use of customer management systems and servicing to develop trust and strengthen consumer-producer relationships. Read More

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