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Marketing Mix for U.S.A car market Chery Cars China - Essay Example

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is an automobile manufacturing company located in Anhui, China. It is a state owned corporation and the main offerings of the company include minivans, passenger cars and SUVs. Presently it is the tenth-largest automobile company in China as measured…
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Marketing Mix for U.S.A car market Chery Cars China
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Download file to see previous pages Strategic Planning: A strategy outlines the game plan of an organisation for its success. An effective marketing plan requires sound strategic planning at many levels in an organisation. At the top level and mid level planners deal with the strategic decisions which focus on long term development of the product (Kapferer, 2008, p. 182).
Research and Analysis: Strategic planning is dependent on availability and interpretation of information and hence it is considered to be the lifeblood of an organisation. Thus it is important for marketing planners to have right information for making right product. Thus marketers regularly conduct and analyze the opinions, needs and attitudes of their customers. In addition to it, there is internal analysis and external analysis for getting useful information for the company (Chery, 2014, p. 1).
Developing Competitive Advantage: Competitive advantage is important to set the tone or strategic focus of the entire marketing program. With this the firm can offer customers a compelling reason for them to purchase their product. Without competitive advantage, the company and its products are just like any other company offer commoditized products (Jobber, 2012, p. 172).
Product: Product is developed to meet the needs and demands of the consumers. It must be developed at the right level of quality to meet the present and future needs. Thus the perfect product must create value for the consumer and it is not necessary for a product to be tangible.
Price: The price of a product is actually the perceived price of the product in the eyes of the customers. A company must make the price competitive, not necessarily the cheapest. A company can compete with large companies by offering better value to the customers for their money (Henry, 2008, p. 112).
Place: The place indicates the location where customers buy their products. It is crucial for a company to make the ...Download file to see next pagesRead More
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