We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Market segmentation report - Assignment Example

Comments (0)
Kotler & Armstrong define market segmentation as the process of dividing a market into smaller groups with distinct needs, characteristics or behaviours who might require separate products or marketing mixes 1. When segmenting consumer markets, there are different factors…
Download full paper

Extract of sample
Market segmentation report

Download file to see previous pages... Basically, demography deals with issues such as age, gender, life style, family, level of income, race, religion, level of education, occupation as well as nationality among others Strydom 2. On the other hand, psychographic segmentation divides the market into different groups based on social class, lifestyle or personality characteristics Kotler 3. Organizations benefit from segmenting the market in many ways. The firm is able to target the market so that it can serve it best. The firm is also able to position the product so that it can be easily accessible to the targeted audiences. Thirdly, the firm can also be in a position to gain a competitive advantage by virtue of delivering valuable products to the customers.
Income- Middle class people can afford to buy pizza in most cases and they are the targeted audiences by the marketers. These people enjoy hanging around with their peers especially in fast food restaurants.
Occupation- the young working class people in most cases prefer to buy their food from exquisite fast food restaurants. The young working class people do not want to cook food at home so they just go to fast food restaurants.
Personality- other people’s preference of food are shaped by their personalities. Some people view themselves with high self esteem and they want to maintain this status by visiting up market restaurants. This is a form of identity creation in the society.
Source: ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
The Holiday Market
This requires developing a segmentation strategy which in turn depends on the situation analyses, on the products on offer that suit the customer requirements and the on strategy to attract the different segments. Segmentation is the process of dividing the total market into number of small segments or submarkets (Daneels, 1996).
8 Pages(2000 words)Assignment
Analysing the organisational approach to segmentation,targeting and positioning
Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace.
9 Pages(2250 words)Assignment
Marketing Report for Teejay's
Being a global firm is the best available option to get greater visibility. It will also help to enhance the brand value of the company. The best international market for the company to expand is explained in the later parts of this report. The report makes a brief analysis of the characteristics of the proposed market in order to check the viability of the company’s expansion towards the proposed market.
6 Pages(1500 words)Assignment
Segmentation, Targeting, Positioning
The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization success. Distribution and production of a company’s product depends greatly on marketing (Thompson 1998, p.536).
6 Pages(1500 words)Assignment
Segmentation Variables for the water market in the UK. Coca-Cola in UK
Coca Cola which is known for its innovation and best soft drinks produced by them globally is not a company which makes mistakes often. Coke had launched its Dasani bottled water in UK which resulted in a disaster for the company. Dasani which was launched in USA in 1999 as purified bottled water and experienced a huge success and so Coke launched the same product in the UK market also expecting the same success as that in USA.
4 Pages(1000 words)Assignment
Company Introduction, Market Segmentation, and Product Positioning
UW in this short period of time has become a popular clothing brand and its designs and varieties are admired by a large number of customers in the cities in which it operates. Although the business has been successful in this period of operations and there are satisfactory levels of profits earned by the company, but increase in competition and increased focus of competitors towards market segmentation has resulted in a tough competitive environment for the company to operate.
6 Pages(1500 words)Assignment
Product It is advent for any organization to utilize the available resources to its maximum level. Since resources are scarce, maximum utilization will open up more opportunities for the concerned company (Proctor, 2013). The adoption of newer technologies is of utmost important to remain competitive in the market.
4 Pages(1000 words)Assignment
Market Segmentation and Muslim Loyalty
Beyond simple appeal, those international retailers that bridge many different cultures and nationalities also have to build loyalty within the market so that they can withstand the ever-increasing competitive pressure from both domestic and international suppliers.
18 Pages(4500 words)Assignment
STEP analysis and Market Segmentation Assignment
The BMW is headquartered in Munich, Germany (BMW Website). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company markets its vehicles through company-owned showrooms, independent dealers, subsidiaries and importers.
6 Pages(1500 words)Assignment
Market Segmentation
Demographic: Oral-B is segmented demographically as it has products for children; moreover, the kid’s brushes are also divided into four groups, depending upon the age – from four months of age to children who are above eight years of age. There are cartoon
2 Pages(500 words)Essay
Let us find you another Assignment on topic Market segmentation report for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us