Promotion - Introduction to Integrated Marketing Communications - Essay Example

Marketing Communication of Andronico’s Andronico’s Community Markets is a chain of supermarkets which are primarily based in San Francisco Bay Area. The chains of supermarkets are closely working with the consumers within the region to get them the best products of their taste and communicate all the progress of bringing new and quality products to the community properly. The management of the Andronico’s is committed to seeing the customers satisfied and highly contented with their services and therefore does anything in line with equipping the consumers with the most relevant information on the existence of the products and the regions where one can always get it.

To me, the introduction of the white, brown and chocolate-sandwiched bread gave me the knowledge about their efficiency in reaching the customers in time with information on the loss, existence or price increase or fall of these products.The company makes sure that the public, customers or audience in the communication field are reached in the most amicable and plausible way. The company sets information through the points of purchase, the supermarkets within the region. This perfectly reaches the customers as these are the points where they continuously get into contact with the company.

The company does this through the use of banners. The company also gets into contact with the customers through the internet and at this point the Andronico’s Company passes information to the customers through the social interactive network platforms, like the tweeter, facebook and other social platforms (Lee & Park, 2007, p 235).To effectively pass the information to the customers about t he products, the company uses direct mail in the case where they have the contact mails of the esteem customers.

This will get the customers with notification and beware of the situation in the markets (Lee & Park, 2007, p 228). This will reduce the wasting of time to go to the markets to buy a product not in the market. The company also uses the print media to communicate to the customers about the product that they are interested in. with line this, the company also uses the broadcast media which reaches most of its customers as the broadcast media is widely spread throughout the country.The company organizes events and through which all the relevant information is provided to the customers of specific goods.

This will be followed by new information on counter products in place for the lost products in the market at the moment. Andronico’s communicates to the customers through the processes of sales promotion, where a new, re-appearing and other product is promoted in the markets and the prospective buyers targeted in the course. Whenever there are questions trying to enquire about certain products in the markets, the company responds directly by providing relevant information to the product under question (Lee & Park, 2007, p 231).

Through public relations, the company is able to pass out information to the targeted consumers of the product. In this process the company sends out personnel working to reach out the customers and provides a platform through which they communicate to get the information given products. This will help the consumers to make informed decisions on matters to do with the selection of the products to buy when they finally get into the markets. The company can also do this through interactive marketing, where the customers and the company agents get into physical contact with the customers and discuss about the proficiency of the product (Lee & Park, 2007, p 234).

All these consequently lead to customer satisfaction.ReferencesLee, D. & Park, C. (2007). Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications. Journal Of Advertising Research, vol. 47, no. (3). Pp. 222-236.