Marketing transportation homework - Essay Example

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The organization first prepared the soft drink in the year 1898 with the cooperation of a pharmacist as well as drug store entrepreneur named, Caleb Bradham in the region of…
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Institute: Marketing transportation homework Overview PepsiCo is recognized as one of the world reputed organization, manufacturing a soft drink named Pepsi. The organization first prepared the soft drink in the year 1898 with the cooperation of a pharmacist as well as drug store entrepreneur named, Caleb Bradham in the region of New Bern of North Carolina. The drink came into existence in order to resist the hot and humid summer season of New Bern of North Carolina. As a result of which, numerous pharmacists coordinated with Caleb Bradham to start experimenting with a number of spices, juices and syrups in order to develop the flavour of Pepsi. The prime motive behind such an effort is mainly to present a refreshing and energetic drink to the customers. However, Mr. Bradham became successful in develop such type of a stimulating drink that is preferred by a wide extent of individual of all age-groups, income-groups, living standards and lie styles. Due o which, the reputation and brand image of the drink of Pepsi enhanced with a rapid pace that amplified is total sale and competitive position in the market among other rival brands.
Other than this, in order to promote it, Mr. Bradham offered it to his customers with a unique mixture comprising of Kola nut extract, vanilla and rare oils. Maximum extent of the customers preferred it and named it as; Brad’s drink. However, Caleb Bradham introduced it with the name, Pepsi-Cola, thereby amplifying its loyalty and reliability in the market among others (Pepsico, 2014).
In the year 1902, Mr. Bradham use to mix the syrup and sell it by his own. Later on, he analyzed the benefit and advantages of selling the product of Pepsi in a bottle as the interested customers might drink it, at any place and at any time. This strategy acted as a boon for the drink that improved its total sale and reputation and in 1993, it is officially registered in U.S. patent office. In that year, Mr. Bradham sold approximately 7.968 gallons of the drink and almost 15 gallons in the year 1905. However, by the year 1910, almost 25 franchises came into existence in numerous countries in the entire globe. Thus, a very less-advanced engineering created a remarkable impact within the minds of the customers that amplified its consistency and market share to a considerable extent among other rival contenders.
Then in the year 1909, Mr. Bradham developed an office in New Bern with a promotional advertisement in the newspaper with the reputed racer Barney Oldfield, as a Bully drink. This means, a drink that refreshes the temperament of the racers before the race. This enhanced the reputation and brand value of the drink of Pepsi Cola that amplified its profitability and productivity for the next 17 years. Then, due to the breakdown of World War I, the per capita income of the individual reduced and the cost of business enhanced significantly. Along with this, the prices of sugar also increased that forced to increase the prices of Pepsi Cola as well. Due to which, the demand and profitability of the drink reduced to some extent that hindered its reputation.
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Pepsico, “Our History”, 2014. Web, 5th April, 2014 . Read More
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