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It is centrally located within the city with good infrastructure. This has given it a competitive advantage over its competitors. Due to rapid expansion, the company plans to invest more on international marketing to increase its sales. Its aim is to capture other international rivals by emphasizing on both customer satisfaction and creativity (McDonald, 2007). Therefore, the company intends to double its sales and maximize its profits with the increased market share.
Marketing incorporates various activities like product pricing, design, advertising, and strategies, etc. for successful operation. Nevertheless, there are other elements that are very important for the marketing process. These elements are (Kate & David , 2010):
Research: ICT Company has to carry out extensive market research so as to determine exactly the market demands. Market demands vary from place to place and there is need, therefore, to conduct market research to satisfy them. Market research helps the company to adopt and choose the best medium to achieve the goals.
Strategy: once ICT Company has established enough information on market situation, it will know where its products and services can capture the market and which strategies to use. The strategies to be used will help it cope with its competitors and emerge the best in the market. It also determines where the company would be in future.
Planning: now that ICT Company is aware of where it is heading to, it has to plan how it will reach there. This involves financial planning, sales forecasting, and other concrete plans to drive the company. Planning is timely to enable the company moves steadily towards its set goals.
Tactics: the company has to employ sound measure to attract many customers, overcome its competitors, double its sales and provide the best value for customer satisfaction. The company can use this tactic “buy three, get one
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e market of chocolate confectionery, came into existence in the year of 1824. A young boy named John Cadbury opened up the first shop in Birmingham, England. Gradually, it started spreading its branches all over the globe and now it has a global presence. In February 2010, the Cadbury was acquired by Kraft Foods.
The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization success. Distribution and production of a company’s product depends greatly on marketing (Thompson 1998, p.536).
Therefore, it needs to be given optimum priority while planning for the marketing strategies. Furthermore, positioning is an art and a science that provide key to win the customers’ loyalty and retain their confidence. Usually, products are positioned based on the needs and the wants they often fulfill, or on the benefits they provide to the respective customers.
In relation to the present market scenario, OABC is regarded as one of the renowned brands in China, which has number of organic farms across Beijing, Jiangsu, Shanxi, Shandong along with central Mongolia. The company is been identified to build its strong position in delivering wide range of organic foods including vegetables, grains, fruits and Chinese crabs and eggs (China Beijing Organic and Beyond Corporation, 2013).
This can be attributed to the effective marketing strategies applied by the company. However, primarily in a highly competitive environment such as the personal care sector, it is important for Metrao to improve its marketing in addition to organizational approaches to meet the customers’ needs.
Luxury fashion represents about 5 percent of the total luxury market translating to about US$50 billion led by LVMH, Gucci group and Christian Dior Couture (Just Style, 2006). The UK clothing and fashion industry remain as one of the more palatable as the market maintains some 32 billion in 2002 alone.
This would help the marketers to plan in such a way that they are able to capitalise on the strengths of the company both internally and externally. Similarly, consumer decision is core in the case of mass marketed product like fertilisers particularly for creating the right kind of segmentation strategy.
In the context of e-marketing the PEST analysis has proven to be a flexible and easy to understand tool. The aim & objective of LEXUS is to reduce sales calls from $100 to $10 to $20 by using e-marketing plan. They want to make sales revenues of approximately $7505.9 during the fiscal year ended November 2007, an increase of 11.3% over 2006.3 As a Marketing Executive, before choosing strategy, it needs to consider the models and analyses.
ed on the basis of their needs which are to be potentially met by the company, the process is known as market segmentation which is undertaken with due consideration of a number of dependent as well as independent variables (OUP). Products cannot be customized according to