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globalisation, which involves the integration of economies into the international economy through capital flows, foreign direct investment, and trade. This, in turn, results in the spread of cultures and technology and improvement in lifestyle and affluence.
Apple is able to make use of the cheap labour and growing markets in the newly developing nations like India, which were once considered poor. In the opinion of Schifferes (2007), Apple has become a virtual firm by shifting its production units to countries like China in Asia through outsourcing. In an effort to reduce its operating costs, the company has spread its product manufacturing to states like Korea, Ireland, China, and Czech Republic. In addition, there are suppliers from Canada, Germany, France, Taiwan, Japan, Mexico, and Brazil (Apple Inc. 2014).
In addition, there is a thirty-fold increase in the world trade since 1950s as a result of this globalisation (WTO, 2007). According to reports, Apple depends on countries other than America for about 58% of its total sales (Kane & Rohwedder 2010). Thus, globalisation has a positive effect on the company’s performance.
Apple benefits from the modern life style because the company has managed to present itself as a lifestyle brand (Saviolo & Marazza 2012). As Roumeliotis (2014) identifies, a lifestyle brand touches a number of emotional factors, ranging from social status, self-esteem and desires. By creating such an image, Apple is now able to reap profit from the increasing number of tech-savvy youth who consider the possession of an Apple iPod and headphone as an important element of modern lifestyle. As Apple has a significant role in online music market and cyberspace, the modern lifestyle is well-suited for the company’s growth. (Apple’s branding strategy 2012).
Technological factors are the biggest challenge for the company. Firstly, though the company leads the hardware sector by introducing new ideas every time, like mouse, 3.5 inch
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Per Capita income is the measure of living standards .It is calculated by taking the Gross Domestic Product (GDP) which is the total income and dividing it by the population. The standard deviation of GDP per capita is referred to as natural log. The United States of America has continued to maintain high per Capita income despite its huge population.1960 acts the base year in calculation of the per capita income.
It is also a company that is listed in the stock exchange and has been performing quite well in recent years. The demand for petroleum products is mainly influenced by their prices and the growth rates being witnessed around the world. Many countries have achieved tremendous population growths and require to support their manufacturing industries that mainly depend on petroleum products.
MACRO AND MICRO ECONOMICS. Copper is a substance that gives a measure of the world’s economy. The global price virtually trebled between the beginning of 2005 and the 2008 summer prior to their fall to $ 3000 in the 2008’s autumn (Geoff, 2012: 3). There has been an apparent price recovery and thus prices of copper are currently more than that of 2007-2008.
The company which started since a humble beginning is now considered analogous for high fashion and trendy wear. Since its inception the company has been growing leaps and bounds and it has always put the demands and needs of its customers as the priority.
Scarcity Scarcity is limitation in supply. Scarcity is when a commodity is hardly there. For instance, land is a scarce factor of production (Mankiw, pp.55) Relevance In this article it is found out that the government and other traditional sectors are running short of labor.
But, it’s inability to experience changes according to the changing consumer preferences and tastes in the 21st century. The human need to maximize economic interest and gain is translating into price sensitive consumer behavior in all parts of the world.
According to the report decisions and strategies should fit in with the environmental conditions and some factors should be modified to suit the organisational needs. Companies operating within today’s globalised economy are affected by a wider and more turbulent globalised macro environment and therefore pose greater managerial challenges.
Spillover effect is referred to the decrease in the wages of the non-union company. Generally after any organization increase wages then simultaneous they used to reduce the number of employees to maintain the balance in the profitability.
Further boosted by technological advancement, which led to efficient logistics, inventory management and instant communication, transnational firms have been stretch their supply chain longer than ever (Blanchard, 2012). This
For example when the shirts produced are 90 the amount of computer forgone are less in China than in America, hence low opportunity cost. This means if there is trade China will benefit more, this is because it will import computers and export shirts since the opportunity cost for computers is low.
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