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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Concepts of Virgin Atlantic Marketing Essay
8 pages (2394 words) , Download 2 , Essay
Free
The type of car brands that these people normally buy luxurious cars and most of them cannot afford specialty cars, which are always very expensive. The lower middle class on the other hand cannot afford expensive cars, and on this basis, there is a need of introducing cheap cars to suit their needs (Ignjatovic, 2013).
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Why Facebook Acquired Whatsapp Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The study explains the threats posed by Whatsapp to Facebook and other social media platforms that use the same technology and targets the same market segments. The business model canvas adopted by both Facebook and Whatsapp is part of the study. The main reasons and benefits will be accrued because of acquiring Whatsapp.
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Business Functions and Processes Marketing Essay
10 pages (2697 words) , Download 3 , Essay
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There are various issues faced by operations managers while installing and implementing technology in the organization. It is important that managers understand the efficient application of the newly installed technology in their organization’s operational processes. Businesses often fail to create strategic units focussing solely on managing technology, resulting in failure of the technology.
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Marketing Information System Marketing Essay
4 pages (1207 words) , Download 3 , Essay
Free
The decision-maker in this case, therefore, has to equip themselves with ample information on these factors to plan comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market. The success of marketing in an organization relies on the accuracy and availability of marketing information.
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Strategic Digital Marketing Plan of Get Kids Going Company Marketing Essay
16 pages (4337 words) , Download 3 , Essay
Free
The return from this avenue is also high with a rate of return of 80%. Other avenues of digital marketing would require investments varying from GBP 20,000 to GBP 40,000. The rate of returns for these avenues varies from 60%-70% which seems beneficial for the company. The total return estimated from the digital marketing plan is GBP 350,000 at the end of 2014.
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Nike and Adidas Marketing Coursework
1 pages (250 words) , Download 5 , Coursework
Free
There are similarities between the two companies the first being that they both rely on technology to produce innovative products. They also outsource their products in the Asian market such as china, Korea, Taiwan and Indonesia among others. Both
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Better Place: Shifting Paradigms in the Automotive Industry Marketing Essay
4 pages (1080 words) , Download 2 , Essay
Free
The enhancement in technology prompted the development of efficient electrical systems and batteries that powered electric cars. Secondly, the detrimental impact of traditional internal combustion engines (ICE) on the environment encouraged Shai Agassi, the founder of Better Place, to develop an environmentally friendly car that literally made the world a “better place”.
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Marketing plan Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
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Food Politics: How the Food Industry Influences Nutrition and Health Marketing Essay
15 pages (5222 words) , Download 2 , Essay
Free
The overall fruit juice segment of the beverage industry has grown considerably in the last few years. According to Mintel (2014), the value sales of fruit juice, juice drinks, and smoothies market increased by about 5.6% from 2009 to 2014. However influenced by the negative press of high sugar content and leading to obesity, the market value of fruit juice is expected to decrease by 3% in 2014.
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Holiday Inn Hotel Service Marketing Mix Marketing Essay
11 pages (3514 words) , Download 3 , Essay
Free
The Holiday Inn analysis based on the extra 3Ps i.e. process, people, and physical evidence lead one over the luxury hotel chain of aspects.  A strategy that does not highlight the Ps is likely to fail (Nag, R.; Ham brick, D. C.; Chen, M.-J, 2007). Holiday Inn's analysis of the three Ps indicates that the hotel is performing well even though there is also a requirement for further improvements.
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Marketing Plan for Brilliance Auto Group Marketing Assignment
7 pages (2022 words) , Download 2 , Assignment
Free
There are two self-developed brands “Jinbei” and “Brilliance” which are highly appealing with astonishing performance. The market penetration of the automotive industry in Jamaica is not fully exploited properly, there is great potential if Brilliance Auto Group launches itself in Jamaica to increase its Market share.
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Analysis of the Credit Agricole Bank Marketing Case Study
4 pages (1321 words) , Download 3 , Case Study
Free
The Crédit Agricole bank should come up with a way in which they give out their mortgages based on individual customers. In the case of Pauline, she should have been given a slight reduction in her first deal as opposed to a simulation coming up with a fixed rate for her, yet she had been loyal to the bank for over ten years.
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Enterprise and Entrepreneurial Management Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Before starting up a business there are various things that need to be considered, this requires market research into the operations of the sole proprietorship, the products that will be offered and the customer base among others. A sole trader is personally liable for all the business debts and losses and therefore should do thorough research on funding.
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4 short anwser for beyonce HBR case study Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Coupled with the element of speed in production and services spiced with variety and exceptional creativity, the company desires to transform the world’s music industry, using its unique workforce to
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Nielsen Nugget Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
In the four segments, premium people segment should be selected as it provides more revenue compared to other segments. This segment also contains a higher percentage of buyers (24) than the others. It also has the highest percent of the coffee dollars
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Brighter Cleaning Company Marketing Marketing Essay
8 pages (2197 words) , Download 4 , Essay
Free
The name of my company is a Brighter Cleaning Company, which is located in Fort Wayne. The company has 100 employees and over 10 years' experience. The number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company's main focus is supplying cleaning products to the businesses around.
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Marketing plan for Nike (running shoes) Marketing Coursework
2 pages (500 words) , Download 5 , Coursework
Free
Moreover, the company focus on customer satisfaction has enabled it to retain its loyal customers, an aspect that has strengthened its competitive advantage in the
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Global Market Segmentation Marketing Essay
4 pages (1107 words) , Download 2 , Essay
Free
The proper execution of a global market segmentation method needs to consider major processes such as identification of the purpose, selection of segmentation criteria, collection of relevant information, profiling of geographical location of the consumers as per the segmentation criteria, evaluation of the attractiveness of the segmentation and updating and reassigning the segment membership.
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The Current Uptake of Digital Technology Marketing Research Paper
12 pages (4995 words) , Download 2 , Research Paper
Free
No single definition has been universally accepted to meet the main definitions of the term crisis. In essence, the definition that one picks will depend on the literature. However, a common way of defining it is by terming it as an activity that describes a surprise, short response time and threatening event that affects a company.
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Microsoft Marketing Mix Marketing Essay
5 pages (1391 words) , Download 2 , Essay
Free
In this regard, value perceptions and customer needs are assessed. One of the strengths of this method is that it suits products that are so expensive. However, the method has a weakness of involvement in extensive research by the company about the price the buyers are willing to pay. Therefore, the value of a product is subjective to the buyer.
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The Role of Motivation in the Behavior of the Consumer Marketing Assignment
4 pages (1296 words) , Download 2 , Assignment
Free
A person’s subconscious drive to minimize needs induced by tautness results in behavior that they anticipate will fulfill needs and therefore result in a more contented internal state. Motivation can either be negative or positive. Concisely what motivation does is to reduce physical pain and increase pleasure and the needs of the consumer.
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Strategies for Maximizing Customer Equity Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
It is fair to mention and assert that Ace company has assumed a somewhat of a near-monopoly status on the business arena. This is accredited to the fact that the business commentators and actual empirical records or evidence shows that the Ace manufacturing company has been on the hi9gh side as much making sales and revenue from the market is concerned.
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Limited Collection Brand in Marks & Spencer Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This research will aim at setting market targets against which results can be evaluated. It also works out the time needed to make the presence felt. To calculate the right price as the price is the value of the product we offer and a sum which can be afforded by the customers. Market research is an orderly, objective way of learning about people -the people who buy from you or might buy from you.
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Ascertained and Unascertained Goods Marketing Assignment
8 pages (2320 words) , Download 2 , Assignment
Free
The situation is slightly ambiguous if Micro-Maker inserts a reservation of the title clause. In this case, Micro-Maker would have to insert a clause that notwithstanding reservation of title until payment, the risk passes upon delivery to ensure that Lacey bears the risk of any damage to the goods when stored on its premises.
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The Strategic Marketing Plan Audit - Tsingtao in China Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
There happens to be a favourable economic infrastructure in England which is favourable for a better market performance of the beer. The people in England lead an abundant life and it is not a problem spending on beer. If there is anything that is really selling in England, it is beer. This explains the steep competition in England’s beer market. 
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SWOT Analysis for Kathmandu Holdings Limited Marketing Case Study
1 pages (250 words) , Download 17 , Case Study
Free
A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it”. Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunity (O) or threats (T).
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Market Segmentation & Product Brand strategy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
l, the US airline industry could be analyzed as follows: a) in airline industry the competition among suppliers is limited; since two are the major firms operating in this sector, Boeing and Airbus, their power to keep their prices high is increased; at the same time, delays in
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CanGo Business Issues Marketing Essay
4 pages (500 words) , Download 2 , Essay
Free
The video episode emphasizes the importance of Strategic Management. CanGo is faced with a number of issues which needs to be resolved if the business is to continue to grow and remain successful. Some of the issues facing CanGo in order of priority include: Lack of vision and mission statements, Lack of a strategic plan
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History of Wal-Mart Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The author states that in 1968, Wal-Mart stepped out of Arkansas with the inception of its operations in Sikeston and Claremore. The company was incorporated in 1969 and it was listed in NYSE in 1970. By 1971, the company was functional in five states of USA: Oklahoma, Missouri, Louisiana, Kansas, and Arkansas.
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Video Analysis 3 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This has enabled Land’s End to develop their USP through a sophisticated take on organizational buying. Lands’ End is considered one of the largest direct merchants, with revenues from sale of
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Analysis of Ikea Company Marketing Essay
2 pages (685 words) , Download 3 , Essay
Free
The company engages a team of designers, product developers, and purchases so as to determine the appropriate design, materials, and suitable suppliers for the finished product. This is done to ensure that the end product has the right price and design. The company then chooses a suitable manufacturer to be handed the processing procedure. 
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Cutting Edge Issues in Service Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The paper focuses on analyzing the customer relationship marketing activities of Perrys a large automobile dealer in the UK dealing with the sales of cars from reputable brands. In regards to enhancing their relationship with the consumer base the dealership company has incorporated in its website an area through which the consumers can render complaints.
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An Application on the Theories of Motivation: Understanding the Hierarchy of Needs and ERG Theory Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The conclusion from this study states that the motivational theories established by Maslow and Alderfer have served a substantial element for organizational management in understanding the needs of their employees. The hierarchy of needs by Maslow was the pioneering work that conceptualizes the role of human needs in the motivation perspective.
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The Concept of Hospitality Marketing Marketing Assignment
8 pages (2287 words) , Download 2 , Assignment
Free
Market segmentation denotes the procedure of breaking down a market into several customer groups with apparent needs. In other words, market segmentation is a categorization of mass markets into exclusive segments with homogeneous features and requirements. The marketers segment the market in order to leverage scant resources.
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Analysis of Coca-Cola Company Strategies Marketing Assignment
10 pages (2500 words) , Download 4 , Assignment
Free
It is essential for Coca-Cola to review the policies and strategies implemented after every three months in order to determine the effectiveness. In case, the top management finds that the strategies implemented does not work as per the objectives set by the company, then it needs to bring changes to the existing strategies
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Individual Reflective Journal Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
These dissertations even assist students in getting involved with institutes and organizations that are related to their field of work and they
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Logistics and Supply Chain System in the European Union and Its Application in Zara Marketing Research Paper
22 pages (5500 words) , Download 3 , Research Paper
Supply chain networks have undergone transformations due to the constant changes that have been taking place in the business environment. The impact of globalization has impeded organisation to undergo different types of joint ventures and strategic alliances. Many partnerships have formed amongst organisations since the emergence of globalization.
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On Value and Value Co-Creation: A Service Systems and Service Logic Perspective Marketing Essay
9 pages (2421 words) , Download 2 , Essay
Free
Global Business Services and Global Shared Services have evolved as indispensable factors in the liberalization and globalization of commercial enterprises.  These two factors have opened up the global business space as a limitless space of inter-related business operations. Global Business Services (GBS) generally refer to the integrated systems that run the services within a company setting. 
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Evaluating a company's external environment Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is a technology that has attracted so much attention that NASA has ventured into more research on how to print food. Currently there are about 400 online 3D printing logos online. With the help in technology it is easy to acquire such
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Issues of Corporate Governance Marketing Essay
12 pages (3140 words) , Download 2 , Essay
Free
Corporate governance is the structure in which corporations are managed and directed. For a business to thrive properly corporate governance is essential. Good corporate governance gives accountability and creates trust among investors. Investors rely on company performances by viewing their reports and accounts to verify the standards of the business and its viability for investment.
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Startup Advertising and Promotion Marketing Essay
5 pages (1394 words) , Download 3 , Essay
Free
Considering the needs and resources of Darla it is recommended that she should hire an advertising agency in order to create awareness about her upcoming venture. This is recommended primarily on the basis of the fact that currently Darla is facing recognition issues. She expects that her services of cooked food would be well accepted by her customers.
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Marketing Trends in the Mobile Phone Industry Marketing Case Study
6 pages (1751 words) , Download 2 , Case Study
Free
Without an effective marketing plan, then the business under consideration will fail to make profits. This is the case of Nokia Corporation which was one of the leading mobile phone companies in the world. Matsuo explains that Nokia failed to develop efficient marketing strategies, mainly because it did not embark on an effort to collect data regarding its competitors. 
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HMV Survival in Digital Word Marketing Literature review
12 pages (3635 words) , Download 3 , Literature review
Free
These forms include artists, their managers, products (indirect suppliers) as well as suppliers of music accessories, disks, and other raw materials for packaging. The Internet has provided these suppliers, especially the artists, with multiple opportunities for strengthening their market position. They are presently no more dependent on record labels.
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Promotion Plans and Blends Part II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
These two are indeed very powerful forms of promotion that could work under any independent usage (Laureate Education, 2013). But as the company blends these, I believe that one of the most effect ways to use them is to relate the promotional blend
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Consumer Decision Making Process: Purchase of a Car Marketing Essay
8 pages (2143 words) , Download 4 , Essay
Free
Developing long-term relationships with customers ensures that there is positive feedback available in the market as well as on the digital and traditional media when a potential customer is in the information-seeking process. Aligning the brands with CSR activities and relevant social work can also generate goodwill and recognition among the target markets.
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China's Economic Analysis Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
This research will begin with the statement that China’s population has been on a decline in the present past. It has a population growth rate of 0.47% ranking it 159th in the world statistics. Although China has registered the largest population in the world, its growth rate has been on a downward movement recording rates lower than countries such as the United States.
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Value Creation and Customer Service Marketing Essay
1 pages (276 words) , Download 8 , Essay
Free
There are practices that could have been done differently. The attendant should ensure meals provided to the customers are hot. In addition, the waiter may enquire from the customer on how they wish their chips to be served. It is required that a business enterprise admit when they are at fault. Upon complaining, the attendant would have provided me with another bag of chips or refunded me.
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The Concept of Air Bag Safety Marketing Assignment
4 pages (1030 words) , Download 2 , Assignment
Free
The airbag system mainly consists or comprises of the inflator, sensor, and also a nylon bag.  When considering the sensor it mainly detects the collision and it also activates the inflator which mainly constitutes sodium aside, a combustible chemical that is mainly converted into nitrogen gas which fills the airbag. 
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League of Denial Marketing Assignment
1 pages (359 words) , Download 2 , Assignment
Free
By introducing the protective gears and helmets, the National Football League (NFL) should have known about the issue with players’ head injuries. This is because the sport involves physical contacts that cause concussions and brain injuries that affect the health and fitness of the players (Fainaru-Wada and Fainaru 15). 
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International Marketing Management: Strategies, Concepts and Cases in Europe Marketing Assignment
8 pages (2318 words) , Download 2 , Assignment
Free
In fact, retail influences the buying behavior of the consumers by providing them a pleasurable shopping experience and ensuring customer satisfaction. Understanding the huge business opportunities lying in this retail industry, a small but profitable retail superstore is expecting to expand its business and establish a chain of retail outlets.
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