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Marketing Essays

Result for Subject Marketing:
19930 essays
Swot Analysis of White Appliances Company Marketing Essay
6 pages (1592 words) , Download 2 , Essay
Free
White Appliances is an international company that markets household appliances globally. The company also manufactures high end-models of microwaves that are sold in the United States of America and Asian markets. In these markets, the company mainly concentrates on high-income earners for its main market.
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Starbucks Financial and Business Analysis Marketing Essay
17 pages (4377 words) , Download 2 , Essay
Free
The paper attempts to provide financial and business analysis of Starbucks Corporation while examining the company’s mission and vision statement. The paper will make an earnest attempt to discuss many issues faced by Starbucks in the 21st century and four factors related to the issues discussed in Starbucks ' case.
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Advertising and Media in the Marketing Environment Marketing Essay
9 pages (2503 words) , Download 2 , Essay
Free
The stories of the ads show how delightfully and magical capabilities of this product can fulfil different needs of customers. These adverts also say the company’s determination regarding serving the priority and potential customers by considering the continuous change in necessity and desire of people.
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Antecedents and Consequences of Service Quality in a Higher Education Context Marketing Book Report/Review
4 pages (1000 words) , Download 2 , Book Report/Review
Free
The study develops three important constructs; namely information, past experience, and brand performance. The study begins with the realization that students are becoming extremely critical and analytical in nature while selecting their educational institutions. Similarly, universities are aggressively trying to improve offers and brand names in order to attract more students.
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Seven Cs of Website Design Elements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Community- This is a feature that allows the people who visit the website to interact by either having live chats or communicating in message boards. The advantage of that is the fact that the customers will be able to discuss the products of the company and they can also be able to give their views concerning the operations of the company. 
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Unionized organization Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This could see the postal service in a legal tussle with employees and even loss of funds in reimbursing the employees should they win the cases. Concerning the laws violated universal human rights and a part of the federal laws could be violated
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Product Lifecycle Management Marketing Essay
1 pages (339 words) , Download 5 , Essay
Free
It is essential to state that the first phase is the introduction stage where the product is introduced in the market, in this phase there are low profits or the firm may be incurring losses, there is also low competition in the market and the firm can use penetration or skimming methods to enter the market.
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Marketing Positioning of Domino Marketing Assignment
1 pages (440 words) , Download 4 , Assignment
Free
There is no specific category of persons it targets. This makes it quite unique from other companies like Pizza Hut that base their strategy on culture. Geographically, Domino has its presence on a global market scale with over 60 establishments in the top international Pizza trade centers. It uses global positioning technology and software to locate its hot spots on a global rating.
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Marketing distribution management#3 Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing. Public relations aim at creating a favorable environment and image of
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Trouble-shooting for social media Marketing Research Paper
1 pages (250 words) , Download 4 , Research Paper
Free
stomers run the worse stories ranging from employees relations, type 2 diabetes, honor stores, obesity, objects they found on their foods and even stomach pains after eating their foodstuffs. The McDonald restaurants should develop a social media policy with guidelines of
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Green acres seed company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Whether one is starting a new lawn from seed or an existing lawn that one needs to plant year after year, the company has seeds for everyone. Being advanced in technology, the company provides awareness to the farmers so
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Humana Insurance Hispanic Market Marketing Essay
4 pages (1076 words) , Download 2 , Essay
Free
Humana Inc. markets its services throughout the USA, plus Puerto Rico, and also across international borders in Western Europe and Asia, thereby having or catering to around 11.5 million medical members. Those 11.5 million members come from various backgrounds because “Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans".
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Market Response to a Major Policy Change in the Marketing Mix Marketing Essay
9 pages (2748 words) , Download 2 , Essay
Free
These challenges often affect the organizations` bottom line and also their longevity. Even industries that have international recognizance and standard operating procedures struggle d to maintain their status in the market. Marketing is an important component for the prosperity of any organization.
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Trading blocs and their influence on the globalisation of the marketing strategies Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Economic Union or custom union formed by group of countries can be described as trade blocs.The rationale behind the trading bloc formed by the European Union (EU) was to promote economic union between its member countries by tighter integration of monetary and fiscal policies, tax rates and freer movement of labour between countries .ed by the European Union (EU) was to promote economic union between its member countries by tighter integration of monetary and fiscal policies, tax rates and freer movement of labour between countries (Malhotra, Agarwal and Baalbaki, 1998). The chief idea behind forming trading
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Evaluation of Pricing Strategy of JC Penny Marketing Assignment
4 pages (1144 words) , Download 2 , Assignment
Free
There are several changes in the pricing structure of the company as the prices no longer ended in decimal numbers, rather whole figures are used for the products. The price tags of the products employed only one price and did not print the retailing price of the manufacturers. This trend of printing the retailing price provided greater comparison.
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Pepsi vs coca in india case Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
While there is very little to choose from between the two companies, at the end of the day, one company will emerge as the champion with higher market share and greater profitability. PepsiCo entered India in 1986 by forging a joint venture
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Marketing Strategy for Toms Shoes Marketing Essay
1 pages (357 words) , Download 2 , Essay
Free
Most businesses believe that it is important to give back to society after their businesses have become successful. However, this is not the case for TOMS shoes. The owner (Blake Mycoskie) had traveled to Argentina and was disturbed by the fact that children walked barefooted exposing them to infections and diseases. 
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Marketing Plan Situation Analysis Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
The shop is not discriminative on gender since the skis available are suitable for both men and women. Unlike other similar shops, bergs offer repairs for the skis that place them in a better position than their
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Economic Activity, Distribution, and Competition - Beer in France Marketing Essay
4 pages (1275 words) , Download 2 , Essay
Free
Beer marketers across Europe have to undertake serious and detailed studies to understand the real factors driving beer drinking trends across Europe before formulating effective marketing strategies to penetrate the European market.  For instance, a 2010 Eurobarometer report indicated that 69% of alcohol drinkers consume an average of two or fewer drinks per day (Conibear, 32).
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SOLO and SOFT Strategies Marketing Research Paper
4 pages (1066 words) , Download 3 , Research Paper
Free
A brand portfolio strategy is developed to give the specific roles or use of the different brands. It clearly gives a distinction between the brands and ensures that they are clearly positioned and marketed to the target consumers (Kristijan 13). From the financial statement, it is evident that the contributions before marketing have significantly decreased for period 3 as compared to period 2.
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Organizational Description of a Non profit organization/ Fast Program Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The development of the organization was the idea of a group of community leaders in Fresno County who saw the importance of voluntary services as a tool for bringing change in communities and societies. The leaders developed HandsOn Central California as a center for
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Effective Marketing and Promotional Campaign for Turkish Airlines Marketing Coursework
11 pages (3635 words) , Download 3 , Coursework
Free
As per the external analysis, competitors and consumer segments are the most critical aspects that are to be considered to establish a successful market. The competitors are high in this airline, but Turkish airlines, with its strong positioning and marketing tools, are creating a strong brand image in the minds of the customers.
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Brand equity for Sandro Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
To ensure unique selling proposition (USP), Sandros specializes in making the brand more versatile by marketing the product across all the ages thereby leading to positive customer-base brand equity. The versatility ensures large client base
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Organisational use of the MRS code of condut Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The application of the research tool is for much of the time without problems. However, its application may develop complications with increase in the audience or scope.
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IKEA and JC Penney Strategies Marketing Case Study
2 pages (735 words) , Download 2 , Case Study
Free
The interesting fact about IKEA’s success is the misfortune of boycotting supplies in 1955 which resulted in the company’s main success standpoint in the design and manufacture of its furniture forming the main basis for global success. The other area that allowed for IKEA’s global success is the high control over the design, specification, and manufacture of its furniture.
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Current Integrated Marketing Communications Practice Marketing Essay
14 pages (4107 words) , Download 3 , Essay
Free
The company is engaged with manufacturing both luxury vehicles as well as commercial vehicles for the people depending. The company majorly plans its products based upon the demand of the customers. Henry Ford is the founder of Ford Motors and the company reached a significant position in the automobile market under his efficient leadership.
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Marketing Project: HALAL Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
To continue dominating the global meat industry, America ought to grow in emerging markets by winning internationally. The company should remain pertinent to its respective customers so as to grow in emerging markets. Regarding customer loyalty, Americana should innovate ways to attract more consumers and retain the present ones.
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Analysis of the Aldi Marketing Environment Marketing Case Study
8 pages (2207 words) , Download 3 , Case Study
Free
Aldi stores offer a wide array of products to their customers. This supermarket chain can form strategic partnerships with other firms in order to provide branded items to Australian customers. The clothing sector can be targeted by the firm. Australian customers are brand-conscious, and this can be regarded as a market opportunity for further growth.
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The Role of Health Medical Services Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The distributors are the key players of HMC, as they play an intermediary role in organizing the marketing of hypodermic products. The Group purchases an organization that works as the distributor demands for discount prices for its buyers through the sales representatives and organizes a smooth level of maintaining the marketing organization.
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Promotional Strategy That Should Be Used in the Development of the Strategic Marketing Plan Marketing Assignment
5 pages (1325 words) , Download 2 , Assignment
Free
Generally speaking, communication will be measured in terms of the communication impact on the target audiences i.e. recall of the message, feelings about the message, purchases of the product and favorable talking to others about it. Channel effectiveness will be measured by the number of sales achieved.
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Construction Litigation Industry in California Marketing Thesis
13 pages (3250 words) , Download 3 , Thesis
Free
The author states that in the recent years, due to increasing competition and lower profit margins, there has been a rise in construction litigation. Another reason behind this fact would be the competitive bidding system used in private and public sectors. Saturation of the construction market caused competitors to reduce margins.
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The Global Financial Crisis-Brand Management Marketing Essay
5 pages (1598 words) , Download 4 , Essay
Free
All international companies aspire to create national or global brands that finally get etched in a society’s culture and become cultural icons. However, a small number of these companies achieve this iconic status. The financial crisis that is often experienced globally usually affects the status of these companies thus forcing them to devise new strategies to maintain or regain the unique value of their brands.
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Technology Changing Customer Service Marketing Essay
2 pages (573 words) , Download 2 , Essay
Free
With the aid of technology, companies are capable of promoting the features of the product through the internet on their websites and responding in a very short time span regarding the reaction of the customers. The in-store promotions can help in demonstrating the results to enhance the process output as and when required.
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A Framework for Marketing Management Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
I experienced organizational relationship marketing when I visited a restaurant to purchase fast foods. The restaurant attendant treated me so warmly that I felt that I should stick to that restaurant whenever I needed to purchase fast food. This included the use of hospitable language and high standards of catering etiquettes that made me feel like I am worthy or a highly valued customer.
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Marketing Research assignment 4 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
if broadened, it would make sure that the information obtained is accurately recorded without the error itself having an error (Interactive). For instance, it would put in place inclusion of calculation errors, wording of the questions for
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Telecommuting and Posters Marketing Essay
1 pages (278 words) , Download 2 , Essay
Free
The study showed that only those part-timers with multiple jobs and those who have compressed schedules prefer telecommuting. Women also tend to telecommunicate more frequently but the infographic did not elaborate why. The rest of the population, being employed in the government and private enterprise, still preferred going to work.
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Marketing Concepts of Virgin Atlantic Marketing Essay
8 pages (2394 words) , Download 2 , Essay
Free
The type of car brands that these people normally buy luxurious cars and most of them cannot afford specialty cars, which are always very expensive. The lower middle class on the other hand cannot afford expensive cars, and on this basis, there is a need of introducing cheap cars to suit their needs (Ignjatovic, 2013).
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Why Facebook Acquired Whatsapp Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The study explains the threats posed by Whatsapp to Facebook and other social media platforms that use the same technology and targets the same market segments. The business model canvas adopted by both Facebook and Whatsapp is part of the study. The main reasons and benefits will be accrued because of acquiring Whatsapp.
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Business Functions and Processes Marketing Essay
10 pages (2697 words) , Download 3 , Essay
Free
There are various issues faced by operations managers while installing and implementing technology in the organization. It is important that managers understand the efficient application of the newly installed technology in their organization’s operational processes. Businesses often fail to create strategic units focussing solely on managing technology, resulting in failure of the technology.
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Marketing Information System Marketing Essay
4 pages (1207 words) , Download 3 , Essay
Free
The decision-maker in this case, therefore, has to equip themselves with ample information on these factors to plan comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market. The success of marketing in an organization relies on the accuracy and availability of marketing information.
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Strategic Digital Marketing Plan of Get Kids Going Company Marketing Essay
16 pages (4337 words) , Download 3 , Essay
Free
The return from this avenue is also high with a rate of return of 80%. Other avenues of digital marketing would require investments varying from GBP 20,000 to GBP 40,000. The rate of returns for these avenues varies from 60%-70% which seems beneficial for the company. The total return estimated from the digital marketing plan is GBP 350,000 at the end of 2014.
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Nike and Adidas Marketing Coursework
1 pages (250 words) , Download 5 , Coursework
Free
There are similarities between the two companies the first being that they both rely on technology to produce innovative products. They also outsource their products in the Asian market such as china, Korea, Taiwan and Indonesia among others. Both
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Better Place: Shifting Paradigms in the Automotive Industry Marketing Essay
4 pages (1080 words) , Download 3 , Essay
Free
The enhancement in technology prompted the development of efficient electrical systems and batteries that powered electric cars. Secondly, the detrimental impact of traditional internal combustion engines (ICE) on the environment encouraged Shai Agassi, the founder of Better Place, to develop an environmentally friendly car that literally made the world a “better place”.
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Marketing plan Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
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Food Politics: How the Food Industry Influences Nutrition and Health Marketing Essay
15 pages (5222 words) , Download 2 , Essay
Free
The overall fruit juice segment of the beverage industry has grown considerably in the last few years. According to Mintel (2014), the value sales of fruit juice, juice drinks, and smoothies market increased by about 5.6% from 2009 to 2014. However influenced by the negative press of high sugar content and leading to obesity, the market value of fruit juice is expected to decrease by 3% in 2014.
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Holiday Inn Hotel Service Marketing Mix Marketing Essay
11 pages (3514 words) , Download 3 , Essay
Free
The Holiday Inn analysis based on the extra 3Ps i.e. process, people, and physical evidence lead one over the luxury hotel chain of aspects.  A strategy that does not highlight the Ps is likely to fail (Nag, R.; Ham brick, D. C.; Chen, M.-J, 2007). Holiday Inn's analysis of the three Ps indicates that the hotel is performing well even though there is also a requirement for further improvements.
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Marketing Plan for Brilliance Auto Group Marketing Assignment
7 pages (2022 words) , Download 2 , Assignment
Free
There are two self-developed brands “Jinbei” and “Brilliance” which are highly appealing with astonishing performance. The market penetration of the automotive industry in Jamaica is not fully exploited properly, there is great potential if Brilliance Auto Group launches itself in Jamaica to increase its Market share.
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Analysis of the Credit Agricole Bank Marketing Case Study
4 pages (1321 words) , Download 3 , Case Study
Free
The Crédit Agricole bank should come up with a way in which they give out their mortgages based on individual customers. In the case of Pauline, she should have been given a slight reduction in her first deal as opposed to a simulation coming up with a fixed rate for her, yet she had been loyal to the bank for over ten years.
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Enterprise and Entrepreneurial Management Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Before starting up a business there are various things that need to be considered, this requires market research into the operations of the sole proprietorship, the products that will be offered and the customer base among others. A sole trader is personally liable for all the business debts and losses and therefore should do thorough research on funding.
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4 short anwser for beyonce HBR case study Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Coupled with the element of speed in production and services spiced with variety and exceptional creativity, the company desires to transform the world’s music industry, using its unique workforce to
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