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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Strategy for Toms Shoes Marketing Essay
1 pages (357 words) , Download 2 , Essay
Free
Most businesses believe that it is important to give back to society after their businesses have become successful. However, this is not the case for TOMS shoes. The owner (Blake Mycoskie) had traveled to Argentina and was disturbed by the fact that children walked barefooted exposing them to infections and diseases. 
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Marketing Plan Situation Analysis Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
The shop is not discriminative on gender since the skis available are suitable for both men and women. Unlike other similar shops, bergs offer repairs for the skis that place them in a better position than their
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Economic Activity, Distribution, and Competition - Beer in France Marketing Essay
4 pages (1275 words) , Download 2 , Essay
Free
Beer marketers across Europe have to undertake serious and detailed studies to understand the real factors driving beer drinking trends across Europe before formulating effective marketing strategies to penetrate the European market.  For instance, a 2010 Eurobarometer report indicated that 69% of alcohol drinkers consume an average of two or fewer drinks per day (Conibear, 32).
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SOLO and SOFT Strategies Marketing Research Paper
4 pages (1066 words) , Download 3 , Research Paper
Free
A brand portfolio strategy is developed to give the specific roles or use of the different brands. It clearly gives a distinction between the brands and ensures that they are clearly positioned and marketed to the target consumers (Kristijan 13). From the financial statement, it is evident that the contributions before marketing have significantly decreased for period 3 as compared to period 2.
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Organizational Description of a Non profit organization/ Fast Program Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The development of the organization was the idea of a group of community leaders in Fresno County who saw the importance of voluntary services as a tool for bringing change in communities and societies. The leaders developed HandsOn Central California as a center for
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Effective Marketing and Promotional Campaign for Turkish Airlines Marketing Coursework
11 pages (3635 words) , Download 3 , Coursework
Free
As per the external analysis, competitors and consumer segments are the most critical aspects that are to be considered to establish a successful market. The competitors are high in this airline, but Turkish airlines, with its strong positioning and marketing tools, are creating a strong brand image in the minds of the customers.
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Brand equity for Sandro Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
To ensure unique selling proposition (USP), Sandros specializes in making the brand more versatile by marketing the product across all the ages thereby leading to positive customer-base brand equity. The versatility ensures large client base
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Organisational use of the MRS code of condut Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The application of the research tool is for much of the time without problems. However, its application may develop complications with increase in the audience or scope.
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IKEA and JC Penney Strategies Marketing Case Study
2 pages (735 words) , Download 2 , Case Study
Free
The interesting fact about IKEA’s success is the misfortune of boycotting supplies in 1955 which resulted in the company’s main success standpoint in the design and manufacture of its furniture forming the main basis for global success. The other area that allowed for IKEA’s global success is the high control over the design, specification, and manufacture of its furniture.
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Current Integrated Marketing Communications Practice Marketing Essay
14 pages (4107 words) , Download 3 , Essay
Free
The company is engaged with manufacturing both luxury vehicles as well as commercial vehicles for the people depending. The company majorly plans its products based upon the demand of the customers. Henry Ford is the founder of Ford Motors and the company reached a significant position in the automobile market under his efficient leadership.
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Marketing Project: HALAL Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
To continue dominating the global meat industry, America ought to grow in emerging markets by winning internationally. The company should remain pertinent to its respective customers so as to grow in emerging markets. Regarding customer loyalty, Americana should innovate ways to attract more consumers and retain the present ones.
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Analysis of the Aldi Marketing Environment Marketing Case Study
8 pages (2207 words) , Download 3 , Case Study
Free
Aldi stores offer a wide array of products to their customers. This supermarket chain can form strategic partnerships with other firms in order to provide branded items to Australian customers. The clothing sector can be targeted by the firm. Australian customers are brand-conscious, and this can be regarded as a market opportunity for further growth.
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The Role of Health Medical Services Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The distributors are the key players of HMC, as they play an intermediary role in organizing the marketing of hypodermic products. The Group purchases an organization that works as the distributor demands for discount prices for its buyers through the sales representatives and organizes a smooth level of maintaining the marketing organization.
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Promotional Strategy That Should Be Used in the Development of the Strategic Marketing Plan Marketing Assignment
5 pages (1325 words) , Download 2 , Assignment
Free
Generally speaking, communication will be measured in terms of the communication impact on the target audiences i.e. recall of the message, feelings about the message, purchases of the product and favorable talking to others about it. Channel effectiveness will be measured by the number of sales achieved.
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Construction Litigation Industry in California Marketing Thesis
13 pages (3250 words) , Download 3 , Thesis
Free
The author states that in the recent years, due to increasing competition and lower profit margins, there has been a rise in construction litigation. Another reason behind this fact would be the competitive bidding system used in private and public sectors. Saturation of the construction market caused competitors to reduce margins.
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The Global Financial Crisis-Brand Management Marketing Essay
5 pages (1598 words) , Download 4 , Essay
Free
All international companies aspire to create national or global brands that finally get etched in a society’s culture and become cultural icons. However, a small number of these companies achieve this iconic status. The financial crisis that is often experienced globally usually affects the status of these companies thus forcing them to devise new strategies to maintain or regain the unique value of their brands.
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Technology Changing Customer Service Marketing Essay
2 pages (573 words) , Download 2 , Essay
Free
With the aid of technology, companies are capable of promoting the features of the product through the internet on their websites and responding in a very short time span regarding the reaction of the customers. The in-store promotions can help in demonstrating the results to enhance the process output as and when required.
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A Framework for Marketing Management Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
I experienced organizational relationship marketing when I visited a restaurant to purchase fast foods. The restaurant attendant treated me so warmly that I felt that I should stick to that restaurant whenever I needed to purchase fast food. This included the use of hospitable language and high standards of catering etiquettes that made me feel like I am worthy or a highly valued customer.
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Marketing Research assignment 4 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
if broadened, it would make sure that the information obtained is accurately recorded without the error itself having an error (Interactive). For instance, it would put in place inclusion of calculation errors, wording of the questions for
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Telecommuting and Posters Marketing Essay
1 pages (278 words) , Download 2 , Essay
Free
The study showed that only those part-timers with multiple jobs and those who have compressed schedules prefer telecommuting. Women also tend to telecommunicate more frequently but the infographic did not elaborate why. The rest of the population, being employed in the government and private enterprise, still preferred going to work.
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Marketing Concepts of Virgin Atlantic Marketing Essay
8 pages (2394 words) , Download 2 , Essay
Free
The type of car brands that these people normally buy luxurious cars and most of them cannot afford specialty cars, which are always very expensive. The lower middle class on the other hand cannot afford expensive cars, and on this basis, there is a need of introducing cheap cars to suit their needs (Ignjatovic, 2013).
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Why Facebook Acquired Whatsapp Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The study explains the threats posed by Whatsapp to Facebook and other social media platforms that use the same technology and targets the same market segments. The business model canvas adopted by both Facebook and Whatsapp is part of the study. The main reasons and benefits will be accrued because of acquiring Whatsapp.
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Business Functions and Processes Marketing Essay
10 pages (2697 words) , Download 3 , Essay
Free
There are various issues faced by operations managers while installing and implementing technology in the organization. It is important that managers understand the efficient application of the newly installed technology in their organization’s operational processes. Businesses often fail to create strategic units focussing solely on managing technology, resulting in failure of the technology.
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Marketing Information System Marketing Essay
4 pages (1207 words) , Download 3 , Essay
Free
The decision-maker in this case, therefore, has to equip themselves with ample information on these factors to plan comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market. The success of marketing in an organization relies on the accuracy and availability of marketing information.
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Strategic Digital Marketing Plan of Get Kids Going Company Marketing Essay
16 pages (4337 words) , Download 3 , Essay
Free
The return from this avenue is also high with a rate of return of 80%. Other avenues of digital marketing would require investments varying from GBP 20,000 to GBP 40,000. The rate of returns for these avenues varies from 60%-70% which seems beneficial for the company. The total return estimated from the digital marketing plan is GBP 350,000 at the end of 2014.
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Nike and Adidas Marketing Coursework
1 pages (250 words) , Download 5 , Coursework
Free
There are similarities between the two companies the first being that they both rely on technology to produce innovative products. They also outsource their products in the Asian market such as china, Korea, Taiwan and Indonesia among others. Both
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Better Place: Shifting Paradigms in the Automotive Industry Marketing Essay
4 pages (1080 words) , Download 2 , Essay
Free
The enhancement in technology prompted the development of efficient electrical systems and batteries that powered electric cars. Secondly, the detrimental impact of traditional internal combustion engines (ICE) on the environment encouraged Shai Agassi, the founder of Better Place, to develop an environmentally friendly car that literally made the world a “better place”.
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Marketing plan Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
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Food Politics: How the Food Industry Influences Nutrition and Health Marketing Essay
15 pages (5222 words) , Download 2 , Essay
Free
The overall fruit juice segment of the beverage industry has grown considerably in the last few years. According to Mintel (2014), the value sales of fruit juice, juice drinks, and smoothies market increased by about 5.6% from 2009 to 2014. However influenced by the negative press of high sugar content and leading to obesity, the market value of fruit juice is expected to decrease by 3% in 2014.
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Holiday Inn Hotel Service Marketing Mix Marketing Essay
11 pages (3514 words) , Download 3 , Essay
Free
The Holiday Inn analysis based on the extra 3Ps i.e. process, people, and physical evidence lead one over the luxury hotel chain of aspects.  A strategy that does not highlight the Ps is likely to fail (Nag, R.; Ham brick, D. C.; Chen, M.-J, 2007). Holiday Inn's analysis of the three Ps indicates that the hotel is performing well even though there is also a requirement for further improvements.
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Marketing Plan for Brilliance Auto Group Marketing Assignment
7 pages (2022 words) , Download 2 , Assignment
Free
There are two self-developed brands “Jinbei” and “Brilliance” which are highly appealing with astonishing performance. The market penetration of the automotive industry in Jamaica is not fully exploited properly, there is great potential if Brilliance Auto Group launches itself in Jamaica to increase its Market share.
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Analysis of the Credit Agricole Bank Marketing Case Study
4 pages (1321 words) , Download 3 , Case Study
Free
The Crédit Agricole bank should come up with a way in which they give out their mortgages based on individual customers. In the case of Pauline, she should have been given a slight reduction in her first deal as opposed to a simulation coming up with a fixed rate for her, yet she had been loyal to the bank for over ten years.
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Enterprise and Entrepreneurial Management Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Before starting up a business there are various things that need to be considered, this requires market research into the operations of the sole proprietorship, the products that will be offered and the customer base among others. A sole trader is personally liable for all the business debts and losses and therefore should do thorough research on funding.
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4 short anwser for beyonce HBR case study Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Coupled with the element of speed in production and services spiced with variety and exceptional creativity, the company desires to transform the world’s music industry, using its unique workforce to
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Nielsen Nugget Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
In the four segments, premium people segment should be selected as it provides more revenue compared to other segments. This segment also contains a higher percentage of buyers (24) than the others. It also has the highest percent of the coffee dollars
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Brighter Cleaning Company Marketing Marketing Essay
8 pages (2197 words) , Download 4 , Essay
Free
The name of my company is a Brighter Cleaning Company, which is located in Fort Wayne. The company has 100 employees and over 10 years' experience. The number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company's main focus is supplying cleaning products to the businesses around.
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Marketing plan for Nike (running shoes) Marketing Coursework
2 pages (500 words) , Download 5 , Coursework
Free
Moreover, the company focus on customer satisfaction has enabled it to retain its loyal customers, an aspect that has strengthened its competitive advantage in the
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Global Market Segmentation Marketing Essay
4 pages (1107 words) , Download 2 , Essay
Free
The proper execution of a global market segmentation method needs to consider major processes such as identification of the purpose, selection of segmentation criteria, collection of relevant information, profiling of geographical location of the consumers as per the segmentation criteria, evaluation of the attractiveness of the segmentation and updating and reassigning the segment membership.
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The Current Uptake of Digital Technology Marketing Research Paper
12 pages (4995 words) , Download 2 , Research Paper
Free
No single definition has been universally accepted to meet the main definitions of the term crisis. In essence, the definition that one picks will depend on the literature. However, a common way of defining it is by terming it as an activity that describes a surprise, short response time and threatening event that affects a company.
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Microsoft Marketing Mix Marketing Essay
5 pages (1391 words) , Download 2 , Essay
Free
In this regard, value perceptions and customer needs are assessed. One of the strengths of this method is that it suits products that are so expensive. However, the method has a weakness of involvement in extensive research by the company about the price the buyers are willing to pay. Therefore, the value of a product is subjective to the buyer.
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The Role of Motivation in the Behavior of the Consumer Marketing Assignment
4 pages (1296 words) , Download 2 , Assignment
Free
A person’s subconscious drive to minimize needs induced by tautness results in behavior that they anticipate will fulfill needs and therefore result in a more contented internal state. Motivation can either be negative or positive. Concisely what motivation does is to reduce physical pain and increase pleasure and the needs of the consumer.
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Strategies for Maximizing Customer Equity Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
It is fair to mention and assert that Ace company has assumed a somewhat of a near-monopoly status on the business arena. This is accredited to the fact that the business commentators and actual empirical records or evidence shows that the Ace manufacturing company has been on the hi9gh side as much making sales and revenue from the market is concerned.
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Limited Collection Brand in Marks & Spencer Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This research will aim at setting market targets against which results can be evaluated. It also works out the time needed to make the presence felt. To calculate the right price as the price is the value of the product we offer and a sum which can be afforded by the customers. Market research is an orderly, objective way of learning about people -the people who buy from you or might buy from you.
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Ascertained and Unascertained Goods Marketing Assignment
8 pages (2320 words) , Download 2 , Assignment
Free
The situation is slightly ambiguous if Micro-Maker inserts a reservation of the title clause. In this case, Micro-Maker would have to insert a clause that notwithstanding reservation of title until payment, the risk passes upon delivery to ensure that Lacey bears the risk of any damage to the goods when stored on its premises.
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The Strategic Marketing Plan Audit - Tsingtao in China Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
There happens to be a favourable economic infrastructure in England which is favourable for a better market performance of the beer. The people in England lead an abundant life and it is not a problem spending on beer. If there is anything that is really selling in England, it is beer. This explains the steep competition in England’s beer market. 
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SWOT Analysis for Kathmandu Holdings Limited Marketing Case Study
1 pages (250 words) , Download 17 , Case Study
Free
A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it”. Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunity (O) or threats (T).
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Market Segmentation & Product Brand strategy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
l, the US airline industry could be analyzed as follows: a) in airline industry the competition among suppliers is limited; since two are the major firms operating in this sector, Boeing and Airbus, their power to keep their prices high is increased; at the same time, delays in
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CanGo Business Issues Marketing Essay
4 pages (500 words) , Download 2 , Essay
Free
The video episode emphasizes the importance of Strategic Management. CanGo is faced with a number of issues which needs to be resolved if the business is to continue to grow and remain successful. Some of the issues facing CanGo in order of priority include: Lack of vision and mission statements, Lack of a strategic plan
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History of Wal-Mart Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The author states that in 1968, Wal-Mart stepped out of Arkansas with the inception of its operations in Sikeston and Claremore. The company was incorporated in 1969 and it was listed in NYSE in 1970. By 1971, the company was functional in five states of USA: Oklahoma, Missouri, Louisiana, Kansas, and Arkansas.
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Video Analysis 3 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This has enabled Land’s End to develop their USP through a sophisticated take on organizational buying. Lands’ End is considered one of the largest direct merchants, with revenues from sale of
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