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Marketing Essays

Result for Subject Marketing:
19702 essays
Maintaining the Garden as a Viable Business Idea Marketing Essay
9 pages (2221 words) , Download 2 , Essay
Free
In the period of intensifying economic recession, a number of businesses have seen failure. This is due to the fact that the purchasing behavior of customers and their basic needs in the priority list have changed. Companies are also cutting down their cost structure and resources and focusing only on those products, services, and markets that can guarantee long-term profits.
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Integrated Communication Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Following is discussed about the method from different perspectives: Direct marketing methods may well gain the response of a potential customer if dealt rightly (Clow and baack, 2012). Email marketing goes flat most of times due to spamming while mobile marketing and event
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Fundament of Management Info Systems - Canadian Tire Company Marketing Essay
1 pages (398 words) , Download 3 , Essay
Free
The Applebee’s has applied several good advertising and selling strategies that have made it successful. It has made its advertising campaign more strong and aggressive. It has also shuffled the items on its menu adding some while removing others. It has also embarked on improving its image to attract customers.
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Lessons learned document Marketing Essay
1 pages (250 words) , Download 13 , Essay
Free
In any group work, the performance could have gone better through elimination of barriers to communication. Some factors that apparently delayed some phases in the group project was due to ineffective communication patterns: misunderstanding, inability to
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The Effects of the Recession on Behaviour of the Consumer in the United Kingdom Electronics Industry Marketing Research Proposal
11 pages (3899 words) , Download 6 , Research Proposal
Free
Signs show that the UK economy is stabilizing, leading to questions about this research’s relevance, the changes to consumer behavior by recessions tend to last for a long time. Even as economists signal the end of the recession and the beginning of recovery, this is unlikely to be reflected immediately by consumers in their buying behavior.
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Tim Hortons in India Marketing Coursework
14 pages (3697 words) , Download 5 , Coursework
Free
Tim Hortons was founded in 1964 in Hamilton, Ontario. The company has grown by leaps and bounds to become one of the largest quick-service restaurant (QSR) chains in Canada. Tim Hortons has always focused on providing the highest quality fresh food at reasonable prices to its customers. The chain is also well known for its top-notch service and community leadership.
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Marketing Objectives and Ethics in Marketing Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
It is a company that has complete commitment with the largest degree of ethical standards and it always follows its rules and regulations as per to there principles. Integrity is their first principle where they carry
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Recruitment and Retention Problems at DPD Marketing Marketing Case Study
20 pages (5000 words) , Download 2 , Case Study
Free
Retention is used by many firms so as to reduce turnover costs. Employee retention is also very crucial since it prevents talented staff from being poached. Therefore, for the long-term success of a company, it is a must that the firm develops and retains talented, satisfied and performance-oriented.
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The Potentials of the Next Generation Consumers of iPhone Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The study leads to the conclusion that Apple has been viewed to prioritize effective marketing activities with the aim of attaining a superior competitive position in the IT industry. With this similar concern, Apple decided to position and market its iPhone product line in such a way, so that the company is capable of gaining the desired level of competitive advantages.
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The Effectiveness of Channel Tunnel Built and Operated by Eurotunnel Marketing Essay
4 pages (1216 words) , Download 3 , Essay
Free
The proposal of the tunnel connecting England and France under the English Channel has been a matter of planning and cost overrun business over the decades. When it could not be denied that a tunnel would serve a significant advantage over the traditional ferry services that were used to operate between Dover, England and Calais, France, the main factor that served as the restraining force was a concern for national security and cost issues.
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Liverpool City Brand and a Case for Rebranding Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This research will begin with the statement that Liverpool is a popular city and it is widely associated with Liverpool Football Club, the current leaders of the English Premier League as well the famous band, Beatles. The City has gone through various methods and processes of modifying its destination brand.
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Starbucks Coffee Company Marketing and Product Objectives Marketing Research Paper
4 pages (1121 words) , Download 2 , Research Paper
Free
It can be said that the marketing strategies that they used have been fruitful to them in a number of ways. The market strategies that they have used over the years include running at an initial loss while targeting more profits in the future. This strategy helps in enabling the company to get a tight grip on the market.
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The Success of Whole Foods Market Marketing Case Study
6 pages (1659 words) , Download 3 , Case Study
Free
Market segmentation is considered a market strategy used by organisations to strategise on reaching a broad market with diverse cultures and different consumption behaviour. Whole Foods Market has been able to successfully segment its market by offering the largest selection of organic, healthy foods that has distinct appeals to its customers.
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Marketing for Samsung Galaxy S Series Marketing Coursework
10 pages (2525 words) , Download 3 , Coursework
Free
Samsung has set goals to attain by the year 2020 and it is reflected in its vision statement ‘Inspire the world, create the future.’ Taking a focus on its key strength: creative solutions, new technologies, and innovative products. In order for Samsung to reach its $400 billion revenue goal by the year 2020, there are three strategic moves that must come into play.
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Reflection on Marketing Module Marketing Essay
9 pages (2582 words) , Download 8 , Essay
Free
The reflexive practice is a method whereby a student or future manager ensures continuous learning. It is through the process of reflection that a manager is able to examine the holistic factors that drive organizational success, ranging from the external market to operational strategy and even human emotions.
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The Toys and Games Industrys Response to Globalazation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author states that this industry has been influenced by the technological advancement, which leads to expansion and globalization of the scope of operation of the industry. In this respect, there are many digital options available for children besides the tendency of children to explore different forms of playing.
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International Marketing of Pizza Hut in China Marketing Essay
12 pages (3433 words) , Download 6 , Essay
Free
The tastes of consumers across the world are becoming convergent which has increased the scope of western food companies like Pizza Hut to open up their restaurants in emerging countries like China and India. The international expansion process of Pizza Hut in China has been a success story due to the specialized and far-sighted strategies followed by the company.
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International business discussion Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Cotai is the business hub of Macau and contains many customers. The good transport has helped expose the hotel to Macau Mass market boom. The market boom is the backbone for the hotel, because an increase in people, leads to an increase in mass
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Trouble Brews at Starbucks Marketing Case Study
5 pages (1574 words) , Download 3 , Case Study
Free
In 1982, it had expanded into five stores that sold coffee beans, wholesale businesses that targeted local restraints, and roasting facilities (Starbucks Corporation n.pag.). In the early 80s, it was managed by Howard Schultz who came with a new idea from the Italian cafes. He ended up purchasing it from the original owners for a sum of four million dollars with the aim of expanding his idea.
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Rationale for the Interest in Marketing and Love For Business Marketing Admission/Application Essay
1 pages (321 words) , Download 2 , Admission/Application Essay
Free
My interest in business further specializes in marketing, a branch in the business field. Success in business not only depends on the ability to produce goods and services and to avail them in the market but to gain a competitive advantage in the market. This, however, requires marketing skills and the need has informed my interest in marketing. 
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Strategic Management and Marketing for the Luxury Brand Bvlgari Marketing Essay
11 pages (3412 words) , Download 8 , Essay
Free
Bvlgari will maintain its own branded bricks-and-mortar retail outlets in order not to inter-mix the brand with other competing brands in upscale shopping districts. Bvlgari has maintained a brand identity that speaks of exclusivity and superior sophistication over competition which must be sustained.
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Intel and the Microprocessor Industry in 2014 Marketing Essay
8 pages (2545 words) , Download 4 , Essay
Free
Intel should focus on capturing this customer group as well, as the market segment of large companies has become quite saturated fared with high possibilities of growth. In this regard, the company can design cheaper and less sophisticated products to suit the requirements of this group of customers.
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Sport marketing assignment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Nike Football’s World Cup 2010 marketing strategy started with delivering top-of- the-line performance products in the form of new cleats also known as boots and uniforms for the World’s top footballers to premiere on the fields of South Africa. In order to ensure
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American Apparel Unwrapping Ethics Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company uses these raw materials in line with the objectives of the environmental preservation in the country. The company ensures that the sourcing of the employees outside America is discouraged; the
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How to Run a Simulation Company Marketing Essay
9 pages (2439 words) , Download 7 , Essay
Free
Control and evaluation are important concepts in marketing planning. They deal with tracing information and in other instances, changing and modifying the information in order to ensure that the performance of the business is not curtailed. Evaluation is also concerned with the identification of potential and future threats to the performance of the business.
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Awareness of Young Girls about Breast Cancer Marketing Case Study
21 pages (6040 words) , Download 2 , Case Study
The significance of this technique is to promote a healthy society free of breast cancer victims. The technique is cheap, and no payment is required to work out breast self-examination. When young and old women engage in regular breast examination, it becomes easier to detect cases where cancer has started to form.
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Marketing Planning and Strategy (Ethical Challenge) 1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Segmenting and targeting a market based on physical disabilities or health problems is a violation of sound ethical practices. Lamb, Hair, and McDaniel (2012) explain that an act is moral is it generates maximum benefits to a majority of a population segment.
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Marketing Planning and Strategy (M7_1) Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
t to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly
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Newly Revised Product by Microsoft Skin Put Marketing Assignment
1 pages (533 words) , Download 2 , Assignment
Free
Generally, the input technology actually turns the human body into a touchscreen interface. This technology will definitely dominate mobile technology in the near future. In order to increase the mobility, flexibility and responsiveness of digital devices, Microsoft Company has introduced this technology.
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Consumer Trends of Drug against Headaches and Pains of the Body Parts Marketing Essay
7 pages (2068 words) , Download 3 , Essay
Free
The marketing technique would promote the gradual customer or consumer market attraction, and the effective customer persuasion to purchase Advil painkillers over other major competitors in the market, such as Tylenol. The latter would lead to the gradual production and financial growth of the Advil pharmaceutical industry.
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Introducing Five Guys Burgers to Kuwait Marketing Assignment
11 pages (3591 words) , Download 4 , Assignment
Free
Rising disposable incomes as a result of high public sector wages, lack of competitive presence in the Free Trade Zone, and social aspects of ostentatious consumption are advantageous for building a brand in this country. The company seeks out franchising and joint venture opportunities as a means of market entry.
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Marketing and e-commerce Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
With the rapidly advancing technologies that are occurring in modern business, organizations are required to be ready, and able to adapt to their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organizations must be able to utilize the various tools that technology has to offer.
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Modern International Trade and Globalisation Marketing Essay
14 pages (3983 words) , Download 3 , Essay
Free
Trade enlarges the scope of knowledge spillovers. Trade can enhance competition in the local market. These dynamic benefits are particularly important for developing countries because most innovations take place in a small number of advanced economies and are later transferred to the rest of the world. Trade enriches the process of technology diffusion.
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Net-A-Porter Group Limited and ShopStyles Website Marketing Essay
4 pages (1259 words) , Download 3 , Essay
Free
Generally, marketing has become one of the most important elements in enhancing competitive advantage and achieving organisational objectives in various businesses. Marketing takes various forms: promotions, direct sales, personal selling, and internet marketing among others (Quelch and Klein, 1996).
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Target and Pinterest Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The demographic segment targeted by Pinterest is internet entertainment inspiration users. Pinterest is important because it allows businesses to generate traffic and sales; hence they can
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Sections of Land Association Marketing Essay
9 pages (2565 words) , Download 2 , Essay
Free
The unlawful natural life exchange is pushing the world's wild creatures to elimination. Creatures are constantly caught from the wild for not just their body parts - to be utilized within universal pharmaceutical arrangements and for embellishing things - however progressively to supply man's blasting interest for "extraordinary" pets.
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Promotional and Creative Strategy of Moveo Company Marketing Assignment
11 pages (3324 words) , Download 2 , Assignment
Free
The promotional strategy will be to have the scooter present and available for everyone to have access to it and touch it. The scooter will have a type of security system that will allow for the owner to only be able to access it. The scooter is a new product that will have everything that everyone has been asking for.
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The Toys and Games Industry Marketing Essay
8 pages (2667 words) , Download 2 , Essay
Free
The project was an eye-opener as it enhanced my knowledge regarding applications of social media marketing significantly. The approach towards the report was an extensive literature survey on areas ranging from social media sites, applications, games industry, changing patterns, and demands among various customer demographics.
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The Evidence of the Existence of a Global Kids Segment Marketing Essay
12 pages (3342 words) , Download 2 , Essay
Free
The best strategy is to use the best fit for all of these tools. The famous kid's channel Cartoon Network conducts marketing research along with the global marketing research company Taylor Nelson Sofres, such market research is the key for the cartoon channel to stay on top as the global expert on children (Parasuraman, Grewal & Krishnan, 2006).
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Alternative Marketing - Beach House of Coca Cola Marketing Essay
1 pages (291 words) , Download 3 , Essay
Free
Budweiser commercial players are taken to be great stars as professional actors and athletes, as they established an image, a tendency that transformed into a culture. For a conclusion on this commercial, all of the people available shouted “what’s up” and in everyday life people do the same. Alternative advertising is the best for marketing.
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An Example of Alternative Advertising Marketing Assignment
1 pages (321 words) , Download 2 , Assignment
Free
The adverts look like short films or shows. An example of this is viral videos, which companies are releasing for their products. Samsung is one of these companies, which has released a viral advert on its Samsung gear, which is a short video clip that campaigns for the use of Samsung gear by all consumers.
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Standardization and Adaptation According to the International Markets Marketing Essay
12 pages (3547 words) , Download 2 , Essay
Free
Apple adapted the pricing strategy of charging premium prices, however; it adapted a two-tiered strategy for its distribution. It patched up with the major telecom companies in markets like US and EU whereas, in other markets, it offered the same products however without actually binding customers to link with any particular telecom company.
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Labor Market Issues's homework Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
greater than the marginal rate of substitution (MRS
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Integrated Communication Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
I often receive a lot of emails and I treat them as junk mail or spam. Usually, I do not want to open unsolicited emails. However, with the internet boom, I think viral marketing is becoming an effective marketing communication tool. The incentive
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Integrated Communication Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The best way to reach the youth in the IMC mix is through social media. In particular, Facebook, Twitter, Hangout, YouTube and Instagram have provided excellent platforms
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Pricing Strategy for Haier Company in India Marketing Case Study
4 pages (1297 words) , Download 6 , Case Study
Free
When Haier ventured into its overseas markets, they adopted a strategy where they would have the production of a local good, set up a sales strategy, and also produce products that would be able to cater to the needs of the local present. Over a quarter of a century has passed through which Haier has evolved from an unknown refrigerator factory into a leading appliance seller in the global market.
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Strategic Marketing Product Positioning Marketing Essay
11 pages (2792 words) , Download 5 , Essay
Free
Technological advancements on the other hand influenced the development of the new product. This portrays that both the manufactures of the products and the farmers throughout the world appreciate technological innovations that help improve the quality of products thereby increasing their profitability.
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Internet as Invention that Opened the World of E-Commerce Marketing Research Paper
12 pages (3240 words) , Download 4 , Research Paper
Free
Social media is used as a medium for presenting various types of information and facts that may increase the position and sustainability of businesses. Along with this, it might also be used to share the ideas or strategies among the co-members or partners of the business in order to implement the best one.
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Approach to Marketing vs Value Approach Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
All the best techniques are used in this case to convince the customers about the goodness of the products. The place manufacturer is used as a task to deliverthe products
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Luxury Retail Development in Hong Kong and Macau Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The paper will seek to address how marketers influence consumers to purchase their products. It will state how marketers introduce new products and services, and even how marketers ensure modified products remain competitive. The paper will answer why marketers encourage consumers to be loyal to their.
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