Marketing Planning and Strategy (M7_1) - Assignment Example

MARKETING PLANNING AND STRATEGY FOR FORD COMPANY Ford is one of the car manufacturing firms in an industry where technological adoption remains one of the best competitive advantages for the firms. Its marketing strategy has gained it a considerable part of the market size by the introduction of sync technology. This stands out to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly specialized customer focused products.

This has the effect of cost reduction and improved productivity through learning and experience curve and overall increased market command from brand consistency.Most customers in all products in the world opt for a user friendly products and the car manufacturing industry is not an exceptional. In the car firms, comfort, safety, reliability and convenience rules the market. In that respect, Sync technology is a superb feature that is incorporating all the above stated factors plus many others that no any car firm in the globe can rival.

It should therefore be noted that this is has given Ford a competitive edge above the others (Pride & Ferrell, 2012).Due to the increasing social economics adjustments in the society, women are rapidly joining the work force and they wield a lot of influence with their particular influence in the market for small car. The rising cost of fuel is also pushing people to go for the small cars as a cost cutting strategy and all these has made Ford invest in small cars hence greater market power.Works citedPride, W. M., & Ferrell, O. C. (2012).

Marketing. Australia: South-Western Cengage Learning.