Free

An Example of Alternative Advertising - Assignment Example

Add to wishlist

Summary

The assignment 'An Example of Alternative Advertising' focuses on an example of alternative advertising which is branded entertainment. This is where the advert of a product is placed in between the various forms of entertainment, such as TV movies, music, and video games…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER97% of users find it useful

Read Text Preview

Subject: Marketing
Type: Assignment
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: nicholaskoss

Extract of sample "An Example of Alternative Advertising"

The company is an advertising agency where other companies contract it to place their advertisements. This company has developed an innovative way of conducting its advertisements. As such, the company has adopted branded entertainment as a key strategy of ensuring that it conveys the adverts of its clients in an effective manner. This has been evidenced by the ability of the company to place the adverts of various products in comic books, video games and Broadway musicals that include the pop music (Bradley, Kelley and Hudson 6).

The company has also realized that entertainment is a rich platform, which can be used to convey various adverts on products that companies adverts. This is because entertainment attracts a large number of potential customers of products from different companies. Branded entertainment is also facilitating in improving the viewership of the quality adverts. Hence, consumers have illustrated a positive acceptance of this form of advertisement by make purchase choices, which are based on these adverts.

CHECK THESE SAMPLES OF An Example of Alternative Advertising

Mountain Dew Research Paper

Second, the company's flagship advertising campaign, "Do the Dew," is now in its eighth year.... PepsiCo's non-cola alternative, Mountain Dew, began as an acquisition from a small regional producer and was successfully marketed and grown into the third largest carbonated soft drink in the retail market by 1999.... Further, the competition has co-opted many elements of the image and the market is virtually saturated with alternative sports, music, and young faces....

7 Pages (1750 words) Research Paper

Practical Decision Making

here are two parts of Statistical hypothesis - a null hypothesis and an alternative hypothesis.... However, according to the alternative Hypothesis one would emphatically conclude something new is happening.... he Null and alternative Hypotheses are mutually exclusive.... While Null Hypothesis is assumed to be true, the onus of proof falls on the alternative Hypothesis.... The first step in Testing Hypotheses is to establish the hypothesis and state the null and alternative hypotheses....

4 Pages (1000 words) Essay

Competition and Brand Performance of Fairy Liquid

In the market of cleansers used in the kitchen for dishwashing etc which was governed by powdered and crystal, Proctor & Gamble launched Fairy, a liquid dishwashing soap which swept the UK market with its ability to clean the dishes most effectively.... The brand originally… It wasn't until 1950s when Fairy Liquid was launched in the market....

6 Pages (1500 words) Assignment

Strategic Alternatives for Marvel

Marvel also ensures that it increases its marketing by doing extensive advertising of its supplies.... Comprised in this writing are alternative strategies for Marvel, deciding on a strategy for it.... Comprised in this writing are alternative strategies for Marvel, deciding on a strategy for it.... or example, competition strategy for Marvel aims at producing standard products that are of better quality than those of the opponents....

2 Pages (500 words) Case Study

Public Relations, Advertising, and Management

ne of the main element within the process of marketing is advertising, advertising is just an element and can not be replaced with the marketing process, but it is a key element and impacts other parts of the marketing process.... advertising is used by marketers to create an image which is favorable and which the marketers want to create in the eyes of the customer (Plessis 93).... advertising is used in various stages of the marketing process in order to shape a favorable image....

2 Pages (500 words) Essay

Alternative Advertising

The following essay under the title "Alternative Advertising" dwells on the illustration of alternative advertising.... In this alternative advertising, the company has a number of plasma screens connected to a central point from which digital audio-visual presentation of various products are generated and viewed by potential and existing customers.... As the author puts it, Wal-Mart in-store TV network is an alternative advertisement in which various plasma screens are hanged all over it about 300+ stores....

1 Pages (250 words) Essay

Trap-ease America: The Big Cheese of Mousetraps

The company must carry out extensive advertising of the product in both the traditional and new media thus increasing the target market's awareness of the new product.... The author of the "Trap-ease America: The Big Cheese of Mousetraps" paper states that the company must determine alternative and cheaper ways of obtaining the raw materials.... Recycled plastic for example is cheaper but requires the installation of expensive machines.... The use of social media for example provides the company with effective ways of carrying out market researches and analyses thus informing the company's operations....

6 Pages (1500 words) Case Study

The Issue of Media Piracy

This report proposes a strategy wherein by providing alternative sources of free entertainment, media piracy can be controlled.... The report proposes alternative means of alleviating the issue of media piracy and funding the industry.... It is required that practical alternative opportunities are proposed which would provide free entertainment, thus diminishing the need for piracy.... he purpose of this report is to propose such an alternative opportunity....

6 Pages (1500 words) Case Study