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Trap-ease America: The Big Cheese of Mousetraps - Case Study Example

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The author of the "Trap-ease America: The Big Cheese of Mousetraps" paper states that the company must determine alternative and cheaper ways of obtaining the raw materials. Recycled plastic for example is cheaper but requires the installation of expensive machines. …
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Trap-ease America: The Big Cheese of Mousetraps
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Download file to see previous pages The minimal profit margin per product neither safeguards the product the desired market reach nor enhances the profitability of the company.

Lack of adequate market research and analyses in order to determine the most appropriate ways of doing business in the target markets thereby resulting in uniformed production thus the loss of the company currently experiences. 

The simplicity of the product is the greatest strength of the product, unlike the previous sophisticated rattraps that often threatened the safety of the users. The new products are simple yet more effective and safer than previous brands of rat raps in the market. Additionally, the new traps are neat since they do not crash the rats thus causing messes.
The new traps are cheaper; the cost of a product is a major microeconomic factor that influences the purchasing pattern (Shankar & Carpenter, 2012). The fact that the new products are made of plastics makes them cheaper than previous versions of rattraps made of metals.

The fact that people buy and dispose of the traps creates an insatiable demand for the products. This implies that the new products will enjoy longevity coupled with reliable demand. As such, the demand for the products becomes insatiable thus enhancing the profitability of the products.

The uniqueness of the products implies that it enjoys a global market. This will require the company to employ effective marketing techniques in order to raise awareness of the product in virgin markets, improve the reputation of the product in the old market and avail the products thus enhancing the profitability of the products (Pride & Ferrell, 2006).

The use of the internet in marketing provides the company with an efficient platform through which to retail its products globally. The use of social media for example provides the company with effective ways of carrying out market researches and analyses thus informing the company’s operations.  ...Download file to see next pages Read More
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