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Alternative Advertising - Essay Example

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Summary

The following essay under the title "Alternative Advertising" dwells on the illustration of alternative advertising. As the author puts it, Wal-Mart in-store TV network is an alternative advertisement in which various plasma screens are hanged all over it about 300+ stores…

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Subject: Media
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 3
Author: fjakubowski

Extract of sample "Alternative Advertising"

The locations of the screens are in areas of high population concentration like waiting bay among other strategic position in and outside the stores. This innovation attracts the attention of people as the various items come in digital appearance and rewind themselves. This visual impression is livelier and is a major shift from the traditional static images on billboards.The audio part of the digital advertisement is a form of entertainment which improves their level of attention capture of the potential customers.

Since the advertisement also shows how some of the items are practically used, they tend to be more appealing than billboards hence making the company to realize increased total sales in its various stores.

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