Alternative Marketing - Beach House of Coca Cola - Essay Example

As much as there are many alternative marketing examples used all over the world, coca-cola stands out as one of the biggest. It's alternative marketing of the beach house was one of the biggest in Hungary. Its location is near L. Balaton which happens to be the most developed location for holidays in the country. Along the beach shores and environs, individuals use most of their time in commercials for coca-cola. Many advertisements are done by coca-cola but many individuals do not give an audience to such as they are used to them around that place.

After they are done with holidays and return back home, they buy coca-cola whenever they feel thirsty because they recall having a good experience in the beach house. For coca-cola to attract more people they organize parties every night and occasionally they blend the nights with pop music and great performance. Moreover, a private media company televises coca-cola products in their morning program during the whole of summer (Adweek, pp.98)