Integrated Communication Marketing - Assignment Example

Integrated Communication Marketing Marketing Glamora mink-coats The best IMC mix to use would be all the three;traditional media, web media and social media. All these present unique ways and methods of reaching the targeted audience and in the end may ensure a wide reach of audience than using one or two without the other. For instance, mink-coats are considered trendy wears and people that are likely to take to the type of wears are the youth. The best way to reach the youth in the IMC mix is through social media.

In particular, Facebook, Twitter, Hangout, YouTube and Instagram have provided excellent platforms for advertisers to interact with their target audience. Promoting the mink-coats using social media will enable Glamora coats to get instant response on how the consumers view their products. Social media will enable Glamora to post photos of their mink-coats and videos of the same to the social sites and enable people to comment. It may as well enable Glamora to make changes on their coats before they launch should they receive negative comments on their coats (Bishop, 2014).

The traditional media is as well very important in reaching the target audience that does not embrace social media. Traditional media is good in creating a wave around a product. When properly exploited, traditional media should be used to create the wave that would lead to increased demand on the mink-coats. Dresses always do better when endorsed by a celebrity and through traditional media this can be excellently achieved. However, traditional media may only reach audience who have time to sit in front of a media outlet e.g. a TV or radio, those that may not will require to be reached through another media communication means (Sherman, 2001).

Web media as well plays a critical role in reaching the techno savvy audience. Web based media outlets work more or less like social media outlets but with better description to the product (Gherasim, 2013).ReferencesBishop, S. (2014, Jan 21). Six Degrees of Digital Connections: 2013 Grocery Report. Retrieved from Brick Meets Click: www.brickmeetsclick.com/six-degrees-of-digital-connectionsGherasim, A., & Gherasim, D. (2013). Modelling the Consumer Behaviour. Economy Transdisciplinarity Cognition, 16(2), 57-62.

Sherman, L., & Deighton, J. (2001). Banner advertising: Measuring effectiveness and optimizing placement. Journal of Interactive Marketing, 15(2), 60-64.