Target and Pinterest - Assignment Example

Target and Pinterest Pinterest is a tool that enables businesses and developers to collect and organize the things that they are inspired with. It is a social network that generates traffic and sales for businesses using pins which are enabled with metadata that allow brands, publishers and retailers to attach information about their products to images that people pin (Weissman 2014). The demographic segment targeted by Pinterest is internet entertainment inspiration users. Pinterest is important because it allows businesses to generate traffic and sales; hence they can attract new customers and increase their revenue and profitability.

It is a good marketing tool that essentially increases a business’s customers and sales. Target is going to use 3 key influencers of Pinterest to market their products. Limited edition collections of party items will be sold in stores and online. The selected Pinterest stars are top fashion bloggers and influential people in design. Blogger Joy Cho of Oh Joy who has 13.6 million bloggers began his partnership with Target on March by starting her party collection while Jan Halvarson of Poppytalk who has 8.

3 million followers will launch her Target collections in June (Entis 2014). Kate Arends of Wit and Delight will do the same in September. My impression with this move by target to collaborate with top Pinterest bloggers is that it is a good marketing strategy for the company. Social media has become an essential platform for businesses to attract customers across the world. With the increasing number of social media users, businesses are able to meet a lot of potential customers online. Therefore, using Pinterest to generate sales is a good strategy for Target.

Pinterest’s move to use influential people will work in generating revenue because influential people have the most following on social media; hence the company is able to access many potential customers (Weissman 2014). The followers of blogger Cho alone are 13.6 million. Therefore, during her time as a seller for Target, she generates a lot of sales from the millions of customers from her followers. The same case is similar from the other collaborators. Another aspect that makes the collaboration of Target and Pinterest’s influential bloggers is the popularity of Pinterest as a destination for entertaining inspiration (Entis 2014).

Therefore, by collaborating with top tastemakers in fashion, Target will attract more customers for its party collections. The brand image of Target is good because the business is collaborating with famous people. Partnership with celebrities for marketing purposes improves the brand image of the company. Therefore, the venture with Pinterest’s influential people will increase the level of Target’s brand image. This is because people who are interests in fashion, entertainment and party collections always like to be associated with celebrities and they like things that are associated with celebrities.

The collaboration also increases the number of visits to its online stores; hence making the brand famous and increasing its overall brand image. Target can expand this programme in the fashion area by signing a contract and forming a common blog for the three top Pinterest bloggers and the company. They may call the site “Cho, Halvarson, Arends and Target Fashion”. This will improve the company’s brand image by bringing together all the followers of the three collaborators and increasing the number of customers; hence generating more revenue.

Works citedEntis, Laura. “Target to collaborate with Top Pinterest Users on Party Collections.” Entrepreneur, 2014. Web.Weissman, Saya. “Pinterest ‘Rich Pins’ Bring Riches to Retailers.” Digiday, 2014. Web.