We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Strategic management and marketing for the luxury brand--BVLGARI - Essay Example

Comments (1)
Summary
The company was founded by Sotirios Voulgaris who launched the business to focus on jewellery in his hometown of Epiru, Greece. In 1881, Voulgaris moved to…
Download full paper
GRAB THE BEST PAPER
Strategic management and marketing for the luxury brand--BVLGARI
Read TextPreview

Extract of sample
Strategic management and marketing for the luxury brand--BVLGARI

Download file to see previous pages... Bvlgari is now considered to be Italy’s “best known luxury brand” (Foulkes 2007, p.1). To capitalise on this positive brand identity, the company will be introducing a line of wedding gowns and high heels into the market.
This report highlights an introduction of a new product into Bvulgari’s established market, offering a comprehensive analysis of external market factors that pose opportunities or threats to Bvlgari, micro-level considerations that could potentially impact success in the new product line launch, and an overview of the viability of the market to sustain the new product line.
Between 2007 and 2009, the luxury good market experienced financial problems as a result of the global recession (Euromonitor 2011). However, the luxury market in Europe is in a recovery stage and BRIC nations are demanding more luxury products. On a global basis, demand for luxury products continues to escalate. In 2000, the global luxury market that includes cosmetics, jewellery, handbags and fragrances is estimated to be worth $170 billion USD (York University 2001). In 2012, China became the number one market for consumption of luxury products, overtaking all other global markets (Inocencio 2013). China has surpassed even Germany, Italy, the United States and the UK in luxury goods consumption volume. It has further been estimated that the global luxury market will increase to a value of €880 billion between 2014 and 2024 (Zargani 2014).
nation, surpassed all markets in the world as the largest consumer of luxury products (Inocencio 2013), inclusive of Japan, Russia, Germany, Italy, the United Kingdom, the United States and Brazil. There is ample growth in luxury consumption and luxury marketer profitability as a result of developing economies in Asian nations. In the year 2014, it is expected that the global luxury sector will grow to a value of 880 billion Euros over the next 10 years (Zargani 2014). Hence, this is a lucrative global market with ...Download file to see next pagesRead More
Comments (1)
Click to create a comment
ja
janicebeer added comment 1 month ago
Student rated this paper as
This paper saved me today. I liked the style. It was very useful for my marketing course.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing and brand Management
Wii’s product design is both its strengths and weaknesses. Its unique and user friendly controls made it a hit among the mass markets when Wii repositioned itself. But at the same time, when Wii brought the mass markets on the same platform of the gamers’ market, Play Station and Xbox soon moved-in in the same markets with more market offerings such as Blu-Ray and DVD playback options.
5 Pages(1250 words)Essay
Contemporary Brand Management report on (Rolex the luxury watches brand)
Brand Analysis 8 3.1 Brand Image 8 3.2 Brand Identity 9 3.3 Brand Awareness 10 3.4 Brand Pyramid 11 Section 4. Special Interest: Advertising 12 Section 5. Brand Management Recommendation 13 Reference List 15 Rolex, the Luxury Watches Brand Introduction One of the most challenging phases in product development and design is branding.
12 Pages(3000 words)Essay
Luxury Marketing-
The economy of UAE has proved to be resilient despite of the impact caused by the global economic downturn1. After the discovery of oil the country has undergone a rapid transformation from an impoverished region to a modern state with high living standard.
5 Pages(1250 words)Essay
Marketing of luxury brand-VERSACE
lications 24 References 27 Appendices 30 Appendix A - Questions for Interview 30 Appendix B - Questionnaire 31 Introduction For majority of individuals, luxury products were previously considered difficult to access and an opportunity to use. Luxury used to indicate a product that is only accessible by a small fraction of individuals - it was a product or service that was in limited supply.
28 Pages(7000 words)Dissertation
Critical evaluation of two luxury brand stores
It has created its own space among the elite customers who prefers to buy them. Such types of goods and services are not essential for common peoples and are associated with rich and affluent people. They appeal to people living in higher strata of the society.
8 Pages(2000 words)Essay
STRATEGIC MARKETING MANAGEMENT
............................ 2.0 Market and consumer analyses................................................................................ 2.1 PEST analysis.............................................................................................. 2.2 SWOT analysis.
20 Pages(5000 words)Essay
Strategic Marketing Management
The flexibility of portfolio analysis tools enables managers to apply it to products, brands, and strategic business units. It should be noted that portfolio analysis aids a company in achieving main goals-maintain a balance portfolio and develop sustainable competitive advantage.
2 Pages(500 words)Essay
Marketing (brand management question)
Financial benefit is the king in the business market. Features or flashy advertisements are not the advantages their looking into. To build a strong brand in the business market, one needs to understand the functional needs and technological environment. Besides that, the company would need to stay true with their promise.
4 Pages(1000 words)Essay
Strategic Marketing Management
rly defining a business organisation’s goals and objectives while assessing its resources and strengths in order to formulate and execute strategies. Strategic management also involves evaluating the progress of strategy execution as well as making the necessary adjustments
13 Pages(3250 words)Essay
Apple Case study (Strategic brand Management assignment)
Apple Inc, a multimedia computer tablet was the third major innovation released in the last decade. It began as an Apple Computer widely known as Macintosh personal computers, which was founded by Steve Jobs and Steve Wonzak, and
4 Pages(1000 words)Essay
Let us find you another Essay on topic Strategic management and marketing for the luxury brand--BVLGARI for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us